Brabantia is a privately owned
Dutch company which manufactures items for residential use such as
waste bin
Waste (or wastes) are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor economic value. A waste produ ...
s,
laundry
Laundry refers to the washing of clothing and other textiles, and, more broadly, their drying and ironing as well. Laundry has been part of history since humans began to wear clothes, so the methods by which different cultures have dealt with t ...
racks, food storage containers and other products.
History
The company was founded in 1919 in
Aalst,
North Brabant,
Netherlands, under the name van Elderen & Co, a company specialising in sheet metal fabrication.
The name Brabantia is derived from the province of
North Brabant, and was an early Van Elderen trade name.
CEO since 31 January 2012 is Tijn van Elderen.
Brabantia offers a range of some 500 houseware products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories. Since 1919, the company has grown and now has four production units employing 1,000 employees across 85 countries. It has annual turnover of around €150 million.
Still using steel as its prime manufacturing material, as well as a variety of high grade plastics, products continue to be made in-house in
Belgium,
Latvia
Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...
and
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, as well as an assembly and finishing plant in
Nailsea in the UK.
The company has wholly owned subsidiaries in all key European markets including the United Kingdom, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the United States with an export department covering other world markets.
Aims
The company markets its products on the basis of their supposed toughness and durability. According to its
mission statement
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
, it aims to develop products that are "Designed for Living”.
References
External links
* {{Official website, https://www.brabantia.com/
Manufacturing companies of the Netherlands
Kitchenware brands
Dutch brands