Brabantia is a privately owned
Dutch
Dutch commonly refers to:
* Something of, from, or related to the Netherlands
* Dutch people ()
* Dutch language ()
Dutch may also refer to:
Places
* Dutch, West Virginia, a community in the United States
* Pennsylvania Dutch Country
People E ...
company which manufactures items for residential use such as
waste bin
Waste (or wastes) are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor economic value. A waste prod ...
s,
laundry racks, food storage containers and other products.
History
The company was founded in 1919 in
Aalst,
North Brabant
North Brabant ( nl, Noord-Brabant ; Brabantian: ; ), also unofficially called Brabant, is a province in the south of the Netherlands. It borders the provinces of South Holland and Gelderland to the north, Limburg to the east, Zeeland to the w ...
,
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
, under the name van Elderen & Co, a company specialising in sheet metal fabrication.
The name Brabantia is derived from the province of
North Brabant
North Brabant ( nl, Noord-Brabant ; Brabantian: ; ), also unofficially called Brabant, is a province in the south of the Netherlands. It borders the provinces of South Holland and Gelderland to the north, Limburg to the east, Zeeland to the w ...
, and was an early Van Elderen trade name.
CEO since 31 January 2012 is Tijn van Elderen.
Brabantia offers a range of some 500 houseware products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories. Since 1919, the company has grown and now has four production units employing 1,000 employees across 85 countries. It has annual turnover of around €150 million.
Still using steel as its prime manufacturing material, as well as a variety of high grade plastics, products continue to be made in-house in
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Latvia and
China, as well as an assembly and finishing plant in
Nailsea
Nailsea is a town in Somerset, England, southwest of Bristol, and northeast of Weston-super-Mare. The nearest village is Backwell, which lies south of Nailsea on the opposite side of the Bristol to Exeter railway line. Nailsea had a populatio ...
in the UK.
The company has wholly owned subsidiaries in all key European markets including the United Kingdom, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the United States with an export department covering other world markets.
Aims
The company markets its products on the basis of their supposed toughness and durability. According to its
mission statement, it aims to develop products that are "Designed for Living”.
References
External links
* {{Official website, https://www.brabantia.com/
Manufacturing companies of the Netherlands
Kitchenware brands
Dutch brands