Božo Skoko (born 26 February 1976 in
Ljubuški
Ljubuški is a city and municipality in Bosnia and Herzegovina. It is located in the West Herzegovina Canton, a unit of the Federation of Bosnia and Herzegovina. The Kravica cascades lie within the municipality, near the settlement of Studenci ...
,
Bosnia-Herzegovina
Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and Pars pro toto#Geography, often known informally as Bosnia, is a country at the crossroads of Southern Europe, south and southeast Euro ...
) is a
professor
Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who pr ...
of
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
at the Faculty of Political Science,
University of Zagreb
The University of Zagreb ( hr, Sveučilište u Zagrebu, ; la, Universitas Studiorum Zagrabiensis) is the largest Croatian university and the oldest continuously operating university in the area covering Central Europe south of Vienna and all of ...
. He is Head of the Public Relations postgraduate specialist programme at the University of Zagreb. The areas of his scientific research include: public relations, communication, international relations, national identity and image and branding destination. He is a guest professor at the
University of Osijek
The Josip Juraj Strossmayer University of Osijek ( hr, Sveučilište Josipa Jurja Strossmayera u Osijeku, la, Universitas studiorum Mursensis), commonly known as the University of Osijek (UNIOS), is a public university based in Osijek, Croatia. ...
(
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
),
University of Mostar
The University of Mostar ( hr, Sveučilište u Mostaru; la, Universitas Studiorum Mostariensis) is the largest public university located in Mostar, Bosnia and Herzegovina.
Previously it was called the University Džemal Bijedić of Mostar, n ...
(
Bosnia and Herzegovina
Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
) and Edward Bernays University College, Zagreb. He has published seven books pertaining to public relations, to
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
ing countries, and to the
identity
Identity may refer to:
* Identity document
* Identity (philosophy)
* Identity (social science)
* Identity (mathematics)
Arts and entertainment Film and television
* ''Identity'' (1987 film), an Iranian film
* ''Identity'' (2003 film), ...
and
image
An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensiona ...
of
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
.
He is one of the founders and partner in Millenium promocija, leading communications management agency in Croatia. Skoko has a
doctor's degree
A doctorate (from Latin ''docere'', "to teach"), doctor's degree (from Latin ''doctor'', "teacher"), or doctoral degree is an academic degree awarded by universities and some other educational institutions, derived from the ancient formalism '' l ...
from the Faculty of Political Science, University of Zagreb.
As a consultant he was worked with numerous Croatian and international corporations, political institutions and non-governmental organizations.
Education and professional career
He graduated from the Faculty of Political Science, University of Zagreb in 1999. During his studies, he was a he was a scholarship recipient of the Croatian Scholarship Fund from California. Skoko was presented the Rector's Award on two occasions – in 1995 for his work on the history of
journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (profes ...
, and in 1997 for his paper on
international relations
International relations (IR), sometimes referred to as international studies and international affairs, is the scientific study of interactions between sovereign states. In a broader sense, it concerns all activities between states—such as ...
.
In 2003 he received his master's degree in international relations, and in 2008 his doctor's degree in political science from the University of Zagreb.
From 1996 to 2001 he worked as an associate, a journalist and an editor with
Croatian Radio and Television, cooperated with the foreign edition of ''
Večernji list
''Večernji list'' (also known as ''Večernjak''; ) is a Croatian daily newspaper published in Zagreb.
History and profile
''Večernji list'' was started in Zagreb in 1959. Its ancestor ''Večernji vjesnik'' ("Evening Courier") appeared for the ...
'' and wrote for the Catholic weekly ''
Glas Koncila
''Glas Koncila'' is a Croatian, Roman Catholic, weekly newspaper published in Zagreb and distributed throughout the country, as well as among Croats of Bosnia and Herzegovina and Croatian diaspora.
Publishing history
The newspaper (whose title ...
''.
From 2001 to 2018 he worked as a correspondent of
Sarajevo's Federal Television from Zagreb, as well as a correspondent of the Radio New York Croatian program.
In 1999 he was one of the founders of Millenium promocija, today one of the leading Croatian public relations agencies, and its director. As of 2001 he is a strategic communications consultant in the agency. As director and, later, consultant to the public relations company Millenium promocija, he has led numerous projects and public relations campaigns, and has advised managers, political officials, corporations and institutions in Croatia and neighboring countries, including the Delegation of the European Commission in Croatia.
2001, he began working as an assistant in public relations courses at the Faculty of Political Science, University of Zagreb. At the Faculty of Political Science at the University of Zagreb, Skoko is head of courses (from 2009.): Introduction to Public Relations and Public Relations Techniques (Journalism undergraduate study programme); Public Relations Strategy, Management of identity, Image and Brands and Corporate Communications (Journalism graduate study programme).
In the year 2016. he was elected head of the newly-founded Department for strategic communication.
On November 24, 2011 the Croatian Public Relations Association (''Hrvatska udruga za odnose s javnošću'') assigned Skoko the ''Grand PRix 2011''
award
An award, sometimes called a distinction, is something given to a recipient as a token of recognition of excellence in a certain field. When the token is a medal, ribbon or other item designed for wearing, it is known as a decoration.
An awar ...
for the development of the Croatian public relations profession.
2013. received the PRO PR Association's Award for his contribution to the development of PR in Croatia and the region of South-East Europe.
Books published
He has published seven books and more than 70 scientific papers pertaining to public relations,
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
,
identity
Identity may refer to:
* Identity document
* Identity (philosophy)
* Identity (social science)
* Identity (mathematics)
Arts and entertainment Film and television
* ''Identity'' (1987 film), an Iranian film
* ''Identity'' (2003 film), ...
and
image
An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensiona ...
management, as well as international relations. He is among the first Croatian academics to have systematically dealt with the role of a country's image in international relations, as well as with the management of identity and image of cities and regions.
* Skoko, Božo (2018): ''Understanding Croatia : A Collection of Essays on Croatian Identity'', Independently published, Zagreb (a revised, updated edition translated into English version of "Kakvi Su Hrvati?", Fokus, 2016).
* Skoko, Božo (2016): ''Kakvi Su Hrvati?'' (What are Croats Like), Fokus, Zagreb.
* Skoko, Božo (2010): ''Croatia and its Neighbors - How is Croatia perceived in Bosnia and Hercegovina, Montenegro, Macedonia, Slovenia and Serbia'', AGM and Novelti millennium, Zagreb
* Skoko, Božo (2009): ''A State as a Brand'', Matica hrvatska, Zagreb
* Skoko, Božo (2006): ''Manual for Understanding Public Relations'', Millenium promocija, Zagreb
* Skoko, Božo (2004): ''Croatia – Identity, Image and Promotion'', Školska knjiga, Zagreb
References
External links
www.bozoskoko.comInternational Studies Zagreb: Božo Skoko
{{DEFAULTSORT:Skoko, Bozo
1976 births
Faculty of Political Sciences, University of Zagreb alumni
Academic staff of the University of Zagreb
Living people
People from Ljubuški
Croats of Bosnia and Herzegovina