"Boys Will Be Boys" is a song recorded by Mexican recording artist

Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer. Referred to as " The Golden Girl" and " Queen of Latin Pop", she first achieved recognition as a member of the successful pop group Timbiriche from 1982 through 1991. Af ...

. It was released as a lead single from the ''

Brava! ''Brava!'' (''Brave!'') is the tenth studio album and second bilingual album by Mexican recording artist Paulina Rubio, released on November 15, 2011 by Universal Music Latino. Two of its three singles " Me Gustas Tanto" and " Boys Will Be Boys ...

''s reissues ''(Brava!'' Reload and ''Bravísima!'') on March 24, 2012, by

Universal Music Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

, and distributed in both physical and digital formats. The track was written by

Nadir Khayat Nadir Khayat ( ar, نادر الخياط; born 9 April 1972), better known by his stage name RedOne, is a Moroccan singer, songwriter, record producer and record executive. As a record producer and songwriter, he has worked with many high-profi ...

, Alex Papaconstantinou, Bilal Hajji, Adam Baptiste, whilst production was handled by Khayat and Rubio. Its Rubio's first single in English-language since 2002. In 2013 it was included as part of the compilation album ''

Pau Factor ''Pau Factor'' is a major greatest hits album by Mexican recording artist Paulina Rubio. It was released on November 25, 2013 by Universal Music Group to impact of her success as a judge on the American reality television music competition ''The ...

''. Musically, "Boys Will Be Boys" is a dance song that incorporates elements of

techno Techno is a Music genre, genre of electronic dance music (EDM) which is generally music production, produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central Drum beat, rhythm is typ ...

, electro and latin sounds. Sonically compared to the work of Europop band

Vengaboys Vengaboys () are a Dutch Eurodance music group based in Rotterdam. The group was the creation of Dutch producers Wessel van Diepen and Dennis van den Driesschen (known as Danski and Delmundo). It consists of lead vocalist Kim Sasabone, female v ...

and American recording artist Jennifer Lopez, the lyrical content is about how boys are searching for fun in a relationship, while the protagonist fall in love. Upon its release, "Boys Will Be Boys" was universally praised by music critics. The majority of them commended the dance sound and production, whilst some critics selected it as Rubio's best English-language song. Commercially, it performed moderately in regions such as Mexico and United States, where it managed to reach the top twenty spot on the '' Billboard'' Dance Club Songs chart. In Spain it was a success and certified gold by the

Productores de Música de España Productores de Música de España (English: Spanish Music Producers, shortened as Promusicae) is the national organisation responsible for the music charts of Spain. It is a trade association that represents more than 90% of the Spanish recorded m ...

. An accompanying music video was directed by

Yasha Malekzad Yasha Malekzad (born 1 October 1984) is an English music video director and producer from Beccles, Suffolk, England, who has worked with international artists including Enrique Iglesias, Will Smith, Pitbull, Usher, Lil Wayne, Sharon Stone, Nicky ...

in London; it featured Rubio as a femme fatale like

Aphrodite Aphrodite ( ; grc-gre, Ἀφροδίτη, Aphrodítē; , , ) is an ancient Greek goddess associated with love, lust, beauty, pleasure, passion, and procreation. She was syncretized with the Roman goddess . Aphrodite's major symbols inclu ...

and welcomes boys to play in a luxury house, but she and her helpers take their revenge of the gentlemen in the house with sexual fetishisms. The video was also praised by music critics, who complimented Rubio's sex appeal and the video's visuals. To promote the song, Rubio performed the track during the final of The X Factor US's third season, and the 2012

Billboard Latin Music Awards The ''Billboard'' Latin Music Awards grew out of the ''Billboard'' Music Awards program from ''Billboard'' magazine, an industry publication charting the sales and radio airplay success of musical recordings. The ''Billboard'' awards are the La ...

Background and composition

"Boys Will Be Boys" is a Latin pop song with elements of dance and

. It is the third English song in which RedOne and

worked on, after "All Around the World" and "Heat of the Night," and fourth overall, also including ''Brava!s

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

Me Gustas Tanto "" ( en, I Like You So Much) is a song by Mexican singer Paulina Rubio. The song was recorded for her tenth studio album, Brava!, due out on November 15, 2011. The song made its debut online as the lead single on September 2, 2011 and was made av ...

." It is mainly based on guitar riffs and synthesizers. The bridge has been compared with the one on

' song " Boom Boom Boom Boom",Zapatero, Enric (March 26, 2012
"Paulina Rubio lanza nuevo single: ‘Boys Will Be Boys’"
. Retrieved April 4, 2012. and the overall production to Jennifer Lopez's hit single, "

On The Floor "On the Floor" is a song recorded by American singer Jennifer Lopez for her seventh studio album, '' Love?'' (2011). Featuring American rapper Pitbull, it was released by Island Records on February 8, 2011, as the lead single from the album. ...

", which was also produced by RedOne.

Reception

The song received critical generally positive from critics, Daniela Caruso of Italian music platform Notizie Musica praised the song as "the best track in English in the prolific career of the Latin diva." Lansky Sam of MTV called the song "hallmarks of a big club smash". Joey Guerra from the ''

Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With i ...

'' name it a "hymn of the summer." Enric Zapatero from ''Cromosoma X'' gave a somewhat mixed impression, commenting that it was a weird move to promote an album with a song that is not featured on it, and stating that "'Boys Will Be Boys' has been selected by the Mexican singer as a new single and it's pretty good,

he song He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...

is very catchy and castañuelas always sound good in a latin song". He also stated that Rubio had the "idea of sounding like ennifer Lopez's'On the Floor'".

Promotion and release

The song was released on March 24, 2012, on iTunes and

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

in Europe countries first and then internationally. Later, it was released in Latin America. Paulina Rubio performed the song live for the first time on the 2012 ceremony if the

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is owned by Comcast. It provides content nationally with pr ...

. The single was performed at the Sabado Gigante's 50th anniversary show on Univision. On December 18, 2013 (more than a year later from its release) Paulina performed a new remix in The X Factor U.S final.

Music Video

The music video was directed by Directed by

and was produced by Jacuzzi Films Limited. It was film London in early 2012. The video begins with Rubio emerging from some white curtains. In alternating scenes, several women play with different men in what appears to be an elite

whorehouse A brothel, bordello, ranch, or whorehouse is a place where people engage in sexual activity with prostitutes. However, for legal or cultural reasons, establishments often describe themselves as massage parlors, bars, strip clubs, body rub pa ...

. They employ sexual games, gerontophilic fetishes and sadomasochism. Rubio then appears in an elegant salon surrounded by several blindfolded boys who seem to be seduced by her movements. She approaches one of them and simulates a

castration Castration is any action, surgical, chemical, or otherwise, by which an individual loses use of the testicles: the male gonad. Surgical castration is bilateral orchiectomy (excision of both testicles), while chemical castration uses pharma ...

. Halfway through the video, an elegant man gets out of his car and enters the mansion, Rubio greets him with a strong whip and then kisses him biting his lip and two women drag him away. At the end, the white curtains, where Rubio came out at the beginning, are now red and she smiles while playing with the curtains. The video was released on April 20, 2012. It was mentioned as one of the ''30 Sexiest Music Videos of All Time'', from the website of the Latin Magazine.

Track listing

Digital download"iTunes – Música – Boys Will Be Boys – Single de Paulina Rubio"
iTunes Store. Retrieved April 4, 2012."Boys Will Be Boys: Paulina Rubio: Amazon.co.uk: MP3 Downloads"

(UK). Retrieved April 4, 2012.

Chart performance

The single debuted at No.44 on the

Spanish Singles Chart Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...

, and has so far reached No.2."Top 50 Canciones"
Spanish Singles Chart. PROMUSICAE. Retrieved May 4, 2012. The song also debuted at No.48 on US Hot Dance Club Songs ('' Billboard'') without any promotion in the US and eventually peaked at No. 17.

Charts

Weekly charts

Year-end charts

Sales and certifications

Release history

References

{{authority control 2012 singles Paulina Rubio songs English-language Mexican songs Song recordings produced by RedOne Songs written by Alex P Song recordings produced by Alex P Songs written by Bilal Hajji Songs written by RedOne 2012 songs Songs written by Adam Baptiste