The Study Club - August 2022 - Sarah Stierch

A boutique () is a small shop that deals in fashionable clothing or accessories. The word is

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

for "shop", which derives ultimately from the

Ancient Greek Ancient Greek includes the forms of the Greek language used in ancient Greece and the ancient world from around 1500 BC to 300 BC. It is often roughly divided into the following periods: Mycenaean Greek (), Dark Ages (), the Archaic peri ...

ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''designer'' refer (with some differences) to both

goods and services Goods are items that are usually (but not always) tangible, such as pens, physical books, salt, apples, and hats. Services are activities provided by other people, who include architects, suppliers, contractors, technologists, teachers, doctor ...

, which are containing some element that is claimed to justify an extremely high price.

Etymology and usage

The term "boutique" entered common English parlance in the late 1960s. In

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

Avenue Montaigne Avenue Montaigne () is a street in the 8th arrondissement of Paris, France. Origin of the name Avenue Montaigne was originally called the Allée des Veuves (widows' alley) because women in mourning gathered there, but the street has changed muc ...

and

Bond Street Bond Street in the West End of London links Piccadilly in the south to Oxford Street in the north. Since the 18th century the street has housed many prestigious and upmarket fashion retailers. The southern section is Old Bond Street and the l ...

were the focus of much media attention for having the most fashionable stores of the era. Some multi-outlet businesses (

Chain store A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many pa ...

s) can be referred to as boutiques if they target small, upscale

niche market A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it ...

s. Although some boutiques specialize in hand-made items and other unique products, others simply produce T-shirts, stickers, and other fashion accessories in artificially small runs and sell them at high prices.

Lifestyle

In the late 1990s, some European retail traders developed the idea of tailoring a shop towards a lifestyle theme, in what they called "concept stores," which specialized in

cross-selling Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might includ ...

without using separate departments. One of the first concept stores was

10 Corso Como 10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 by gallerist and publisher Carla Sozzani. History The complex ...

in Milan, Italy, founded in 1990, followed by

Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known mononymously as Colette, was a French author and woman of letters. She was also a mime, actress, and journalist. Colette is best known in the English-speaking world for her ...

in Paris and

Quartier 206 A quarter is one-fourth, , 25% or 0.25. Quarter or quarters may refer to: Places * Quarter (urban subdivision), a section or area, usually of a town Placenames * Quarter, South Lanarkshire, a settlement in Scotland * Le Quartier, a settlement i ...

in Berlin. Several well-known American chains such as Tiffany & Co.,

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...

Dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen b ...

, and

The Gap The Gap may refer to: Places Australia * The Gap, New South Wales, a locality near Wagga Wagga, New South Wales * The Gap, Northern Territory, a suburb of Alice Springs, Northern Territory * The Gap, Queensland, a suburb of Brisbane, Queensland ...

, Australian chain

Billabong Billabong ( ) is an Australian term for an oxbow lake, an isolated pond left behind after a river changes course. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end. As a result ...

and, though less common,

Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...

, adapted to the concept store trend after 2000.

References

{{Authority control Retail formats

Etymology and usage

Lifestyle

See also

References