Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines.
BFGC has its own dressing plant operating in
Pulilan, Bulacan
Pulilan, officially the Municipality of Pulilan ( tgl, Bayan ng Pulilan), is a 1st class municipality in the province of Bulacan, Philippines. According to the 2020 census, it has a population of 108,836 people.
The town is famous for its Cara ...
province.
Another dressing plant has been recently opened in
Hermosa, Bataan
Hermosa, officially the Municipality of Hermosa ( tl, Bayan ng Hermosa), is a 1st class municipality of the Philippines, municipality in the Philippine Province, province of Bataan, Philippines. According to the 2020 census, it has a population ...
province.
In other localities, it is sourced and distributed by Bounty Agro Ventures, Inc. (BAVI), which is also under BFGC.
BFGC was the first company in the Philippines to employ th
single-stage hatchery incubation system in which eggs are grouped according to their development stage to be incubated together.
History
Bounty Fresh Chicken began with egg production in 1986 under the Chen family. Broiler integration commenced in 1995, while full operation started in 2008, from raising layers, growing broilers and processing raw chicken to developing various chicken products.
In 2009, Bounty Fresh Chicken won the 2009 Best Poultry and Livestock Company award at the 2009 Asian Livestock Industry Awards in Kuala Lumpur, Malaysia. The categories were Technological Excellence, Food Safety, Marketing Excellence and Industry Leadership. In 2010, singer
Lea Salonga
Maria Lea Carmen Imutan Salonga (; born February 22, 1971), known professionally as Lea Salonga, is a Filipino singer, actress, and columnist. Nicknamed "Pride of the Philippines," she is best known for her roles in musical theatre, for supplyin ...
was chosen to be the brand's endorser.
In October 2010, the president of BFFI and concurrent Chairman of the Board of BAVI, Tennyson G. Chen, was named Entrepreneur of the Year 2010 and Master Entrepreneur in
SGV & Co. Foundation's
Ernst & Young Entrepreneur of the Year Award
The EY Entrepreneur of the Year Awards previously Ernst & Young Entrepreneur of the Year Awards is an award sponsored by Ernst & Young in recognition of entrepreneurship.
Founded in 1986 in Milwaukee as a single award, as of 2016 twenty-five pro ...
s.
Chen's goal is to help raise the average Filipino's consumption of chicken to 15 kilograms annually from about 8 kilograms, which is the current rate, by 2020.
In 2012, Bounty Fresh was tagged as the premier poultry integrator in the Philippines, as well as being responsible for leading the poultry industry's expansion in the country.
Products
Bounty Fresh Chicken sells poultry-based products. These include dressed chicken in vacuum packs, tray-sealed "Meals in Minutes", and "Cut-Ups" in vacuum and ULMA packaging.
Bounty Fresh also sells processed meats such as Chicken Puffs, Disney-branded nuggets, and heat-and-eat products. Some products have halal certification.
["Halal Certified Food and Products." : Bounty Fresh Chicken. N.p., 12 Aug. 2011. Web. .]
References
{{Reflist
Brand name poultry meats
Philippine brands