Bounty is a promotions company,

pregnancy Pregnancy is the time during which one or more offspring develops ( gestates) inside a woman's uterus (womb). A multiple pregnancy involves more than one offspring, such as with twins. Pregnancy usually occurs by sexual intercourse, but ca ...

and

parenting Parenting or child rearing promotes and supports the physical, emotional, social, spiritual and intellectual development of a child from infancy to adulthood. Parenting refers to the intricacies of raising a child and not exclusively for a ...

club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products.http://www.linkedin.com/companies/bounty-uk-ltd The company provides a range of informational material, product samples and access to an internet forum. The organization is headquartered in

Welwyn Garden City Welwyn Garden City ( ) is a town in Hertfordshire, England, north of London. It was the second garden city in England (founded 1920) and one of the first new towns (designated 1948). It is unique in being both a garden city and a new town and ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. On November 29, 2007, Bounty was acquired by

Kaboose Kaboose was a Canadian media company targeting the broader English-speaking market across North America. It published a website of the same name which focused on family activities and parenting for mothers of children under 12. On February 14, ...

, Inc. (TSX: KAB) Bounty’s

club offers information, support and products for families from the pre-birth to the

pre-school A preschool, also known as nursery school, pre-primary school, or play school or creche, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school ...

period. Bounty claims to have 2.5 million members.

History

Founded in 1959 by Bill Hopewell-Smith, the company was initially based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

and counted 6 employees and launched its first sample offering - The New Mother Pack. The company provides payments to the trusts which operate hospitals, and has access to new mothers. They provide "goodie bags" to new mothers and take pictures of newborn babies in many hospitals across England and Wales.

Controversy

The Telegraph in 2009 reported several complaints about

hard sell In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, par ...

ing techniques used to obtain new photograph contracts. Bounty stated that it operates "...purely on a basis of choice with mums and hospitals and we take our responsibilities very seriously." These complaints resurfaced in 2013 following a Mumsnet internet survey that indicated similar experiences. Bounty has also recently been fined £400,000gbp for the unlawfully sharing data belonging to 14 million people.

Media references

Products were featured in the television series ''

Holby City ''Holby City'' (stylised on-screen as HOLBY CIY) is a British medical drama television series that aired weekly on BBC One. It was created by Tony McHale and Mal Young as a spin-off from the established BBC medical drama ''Casualty'', and pr ...

'' when

Patsy Kensit Patricia Jude Kensit (born 4 March 1968) is an English actress and was the lead singer of the pop band Eighth Wonder in the 1980s. Beginning her career as a child actor, Kensit gained attention when she acted in a string of commercials for Bird ...

gave a Bounty pack to a colleague.

Awards

From October - December, 2007, www.bounty.com was ranked #4 in the Hitwisehttp://www.hitwise.co.uk/awards/popup.html?sDomain=www.bounty.com&iDate=200704&iCatnum=294&Cal= United Kingdom 'Lifestyle - Family' industry based on number of visits. This ranking relates to UK based users visiting UK websites.

References

{{DEFAULTSORT:Bounty (Parenting Club) Parents' organizations Companies based in Welwyn Hatfield