Bounty is an American brand of

paper towel A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of perforated shee ...

that is manufactured by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

(P&G) in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. It was introduced in 1965.

History

Bounty, whose tag line, "the quicker-picker-upper!" came about through the acquisition of

Charmin Charmin ( ) is an American brand of toilet paper manufactured by Procter & Gamble. History The Charmin name was first created on April 19, 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Pape ...

in 1957 by

(P&G), its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than on the market.

Advertising

From the 1960s to the 1990s, veteran character actress

Nancy Walker Nancy Walker (born Anna Myrtle Swoyer; May 10, 1922 – March 25, 1992) was an American actress and comedian of stage, screen, and television. She was also a film and television director (lending her talents to ''The Mary Tyler Moore Show'', on wh ...

appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands. The original tag-line, "the quick picker-upper", was soon changed to "the quicker picker-upper", which became a common catchphrase (with variations) long after Walker ceased appearing in Bounty ads. In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as ''Brenda'' and ''Audrey'' performing household tasks that require a paper towel and comparing them to other products. Later, the adverts featured a man known as Juan Sheet, a pun on "one sheet", using the slogan "one sheet does Plenty" (Plenty being the name of the product in the UK at the time.)

Product

Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...

reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products. In 1998, Bounty started selling napkins.

Sale of British rights

In 2007, P&G sold its European business that also produced "Bounty" to

SCA SCA may refer to: Biology and health * Sickle cell disease, also known as sickle cell anaemia * Spinocerebellar ataxia, a neurological condition * Statistical coupling analysis, a method to identify covarying pairs of amino acids in protein mult ...

, and the product was then rebranded to Plenty in the UK.

In popular culture

* In Season 9 Episode 1 (Road Rage) of the American documentary series

Forensic Files ''Forensic Files'', originally known as ''Medical Detectives'', is an American documentary television program that reveals how forensic science is used to solve violent crimes, mysterious accidents, and outbreaks of illness. The show was origi ...

, a homicide case was solved with forensic evidence that included Bounty paper towels.

References

External links

* Paper products Products introduced in 1965 Cleaning product brands Procter & Gamble brands {{product-stub