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Bounce music is a style of
New Orleans hip hop Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memph ...
music that is said to have originated as early as the late 1980s in the city's housing projects. Popular bounce artists have included DJ Jubilee, Partners-N-Crime, Magnolia Shorty and Big Freedia.


Structure

Bounce is characterized by call-and-response-style party and
Mardi Gras Indian Mardi Gras Indians (also known as Black Masking Indians) are black carnival revelers in New Orleans, Louisiana, who dress up for Mardi Gras in suits influenced by Native American ceremonial apparel. Collectively, their organizations are calle ...
chants and dance call-outs that are frequently hypersexual and controversial. These chants and call-outs are typically rapped over the "
Triggerman beat The Triggerman beat, also known as Triggaman, is a one-bar drum loop that somewhat originated from "Drag Rap" by the Showboys. The one-bar drum loop was known to be used in bounce music, which has been influential in recent hip hop music, includi ...
", which is sampled from the songs "Drag Rap" by the Showboys and "Brown Beat" by Cameron Paul. It is important to note that the original recording sampled by Paul was "Rock the Beat" by British rapper Derek B, produced by Simon Harris and released in early 1987 on the
Music of Life Music of Life is a British independent hip hop and dance music label formed in 1986 by two influential DJ remixers Froggy and Simon Harris, managed by Chris France. Following several successful productions, one of which reached No. 3 in th ...
British Hip Hop label in the UK. The sound of bounce has primarily been shaped by the recycling and imitation of the Simon Harris produced "Drag Rap" beat: its opening chromatic tics, the intermittent shouting of the word "break", the use of whistling as an instrumental element (as occurs in the bridge), the vocoded "drag rap" vocal and its brief and repetitive melody and quick beat (which were produced with use of synthesizers and drum machines and are easily sampled or reproduced using like-sounding elements). Typical of bounce music is the "shouting out" of or acknowledgment of geographical areas, neighborhoods and housing projects, particularly of the New Orleans area.


History

As hip-hop started to spread outward from its birthplace in
the Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New ...
, one of the new localities that embraced and advanced the genre was New Orleans. Local producers and record label owners with past success in other black genres tried their hand at hip-hop, but soon a new generation got involved. Kevin "MC T. Tucker" Ventry, one of the first bounce artists, captured the attention of the city in 1991 with his style of rap "defined by a preference for chanted refrains...and the use of several core samples to form the backing music", two characteristics that came to signify bounce music. Take Fo' Records was the first record label to specialize in Bounce music. Take Fo’ launched the careers of several bounce artists, such as DJ Jubilee, Choppa, Baby Boy da Prince, 5th Ward Weebie, Katey Red, and Big Freedia. Other early bounce artists included DJ Jimi, Partners-N-Crime, Hot Boy Ronald,
Juvenile Juvenile may refer to: *Juvenile status, or minor (law), prior to adulthood *Juvenile (organism) *Juvenile (rapper) (born 1975), American rapper * ''Juvenile'' (2000 film), Japanese film * ''Juvenile'' (2017 film) *Juvenile (greyhounds), a greyho ...
, U.N.L.V. and Magnolia Shorty up until her death. The subgenre flourished in the city without much national recognition, but soon New Orleans’ artists would take over the country. In the second half of the 1990s, No Limit Records and Cash Money Records, led by Master P,
Beats by the Pound The Medicine Men (or Beats by the Pound) are a New Orleans, Louisiana-based American music production team made up of KLC, Mo B. Dick, Craig B, Carlos Stephens, DJ Daryl, and O'Dell. The collective helped sell 30 million records for Master P' ...
and Birdman, Mannie Fresh respectively, took over. Those artists, while based in bounce music, certainly saw their ties to the art form “become progressively more tenuous as their national exposure and wealth increased.”


Influence

The genre maintains widespread popularity in
New Orleans New Orleans ( , ,New Orleans
Deep South. New Orleans' music has a long tradition of gay and cross-dressing performers as truly a part of musical culture, giving bounce music a significant degree of overlap with LGBT hip hop. Bounce, like crunk, Miami bass, Baltimore club and Juke music, is a highly regional form of urban dance music, which has nevertheless influenced a variety of other rap subgenres and even emerged in the mainstream.
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...
's crunk artists, such as Lil' Jon and the Ying Yang Twins, frequently incorporate bounce chants into their music (such as "Shake It Like A Salt Shaker") and slang (such as " twerk").
Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Mis ...
native David Banner's hit "Like A Pimp" is constructed around a
screwed up ''Screwed Up'' is a compilation album by American hip hop quartet Screwball. The double disc project was released on July 19, 2004 via Hydra Entertainment. It is primarily composed of songs from the group's two previous albums '' Y2K: The Album'' ...
sample of the "Triggerman" beat. The mixtapes of Three 6 Mafia's DJ Paul also prominently feature traditional bounce sampling. DJ Paul, a native of Memphis, TN, has, in fact, been one of the most prominent purveyors of bounce outside Louisiana, having incorporated its features into tracks produced for La Chat, Gangsta Boo and his own group, Three 6 Mafia. Another significant mainstream record influenced by bounce music was Beyoncé's 2007 release " Get Me Bodied",Spera, Keith (July 19, 2010)
"Ogden exhibit chronicles the originators of New Orleans 'bounce' rap"
'' Times-Picayune''.
and more recently, "
Formation Formation may refer to: Linguistics * Back-formation, the process of creating a new lexeme by removing or affixes * Word formation, the creation of a new word by adding affixes Mathematics and science * Cave formation or speleothem, a secondary ...
". Other artists outside of the New Orleans area, such as: Mike Jones, Keezy Kilo, Hurricane Chris, Ying Yang Twins, Khia, City Girls, Big Unk, and recently Drake have also used elements of bounce in their music. In 2009, John and Glenda "Goldie" Robert created, produced, and directed a TV show titled It's All Good In The Hood that spotlighted New Orleans Bounce music artists, including Big Freedia, 5th Ward Weebie, Vockah Redu, Choppa, and many more. John and Glenda Robert later co-produced the bounce documentary "Ya Heard Me" and wrote the book "Bounce Baby Bounce Bounce Bounce". In 2010, the Ogden Museum of Southern Art in New Orleans featured an exhibition entitled "Where They At: New Orleans Hip-Hop and Bounce in Words and Pictures", examining bounce's origins, development, and influence. Bounce music plays a major role in the second season of HBO drama '' Tremé'', which was broadcast in 2011 and is set in New Orleans in the aftermath of Hurricane Katrina. The season's second episode, "Everything I Do Gonh Be Funky", features a performance by bounce artists Big Freedia and Sissy Nobby. Bounce music, which had long been a staple in the city, also enjoyed a resurgence in popularity in
Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...
after Hurricane Katrina.Walker, Dave (May 15, 2011)
"Hurricane Katrina: New Orleans Bounce Music in Houston"
''Times-Picayune''. C2K Entertainment which consisted of Sam Skully and Trakaddick created a new beat with the hot track "Roll Call" and the newer form of bounce music was created and is a more uptempo beat with a constant repeated chant, which is mixed by the bounce DJs.


References


External links

*Fensterstock, Alison (December 1, 2012)
"Sissy Bounce Rap from New Orleans"
''Norient''.
Trailer
for ''Punks Under Pressure'', a documentary featuring New Orleans Bounce, starring Katey Red, Big Freedia, and Sissy Nobby, Fly Boi Blazyah and Rusty Lazer.
''Ya Heard Me Bounce'' documentary
co-produced by It's All Good In The Hood TV, John and Glenda Robert * Robert, GM; Robert, John (August 27, 2016). . Raleigh, NC, US:
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. {{DEFAULTSORT:Bounce Music 1990s in music 2000s in music 20th-century music genres 21st-century music genres American hip hop genres Music of New Orleans Southern hip hop