Boudreaux's Butt Paste is an American brand of skin cream that started out as a remedy for

diaper rash Irritant diaper dermatitis (IDD, also called a diaper/nappy rash) is a generic term applied to skin rash in the diaper nappy area that are caused by various skin disorders and/or irritants. Generic irritant diaper/nappy dermatitis is characteriz ...

. It has also been used for the treatment of various skin ailments including

psoriasis Psoriasis is a long-lasting, noncontagious autoimmune disease characterized by raised areas of abnormal skin. These areas are red, pink, or purple, dry, itchy, and scaly. Psoriasis varies in severity from small, localized patches to complete ...

jock itch Jock may refer to: Common meanings * Jock (stereotype), a North American term for a stereotypical male athlete * Jock, a derogatory term for Scottish people mostly used by the English * Short for jockstrap, an item of male protective undergarm ...

, shingles, chafing,

cold sore Herpes labialis, commonly known as cold sores or fever blisters, is a type of infection by the herpes simplex virus that affects primarily the lip. Symptoms typically include a burning pain followed by small blisters or sores. The first attac ...

s and

acne Acne, also known as ''acne vulgaris'', is a long-term skin condition that occurs when dead skin cells and oil from the skin clog hair follicles. Typical features of the condition include blackheads or whiteheads, pimples, oily skin, and ...

Background

The product was created in the 1970s by George Boudreaux of

Covington, Louisiana Covington is a city in, and the parish seat of, St. Tammany Parish, Louisiana, United States. The population was 11,564 at the 2020 United States census. It is located at a fork of the Bogue Falaya and the Tchefuncte River. Covington is part o ...

, while he was working as an intern pharmacist. He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a physician told him a story about a patient who had referred to the product as such. Boudreaux began distributing the product more extensively after he sold his pharmacy in 1974. Manufacturing moved from

Alabama (We dare defend our rights) , anthem = "Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,765 ...

New Orleans New Orleans ( , ,New Orleans

in 2004. After Oprah Winfrey recommended the product on her show the response was so great that the company's website crashed, and demand for Boudreaux's Butt Paste quadrupled. When Brad Pitt talked of a "horrible diaper rash" in two of his children, a ''

People A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...

'' magazine article asked readers for advice. It reported that in under five hours almost 900 readers responded, recommending Boudreaux's Butt Paste "overwhelmingly". In August 2005, a tide caused by Hurricane Katrina hit the area where Boudreaux's Butt Paste was manufactured, so emergency production was moved to Blairex Laboratories Inc. Soon after, the brand was sold to Blairex in Columbus, Indiana. After the sale, Boudreaux continued to work in Covington to work on marketing and developing new products based upon Butt Paste. Blairex focused on manufacturing and distribution. On December 29, 2011, Blairex sold the brand to C.B. Fleet Company, Inc. The brand became a

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

sponsor beginning with a

Junie Donlavey Wesley Christian "Junie" Donlavey Jr. (April 8, 1924June 9, 2014), a native of Richmond, Virginia, was the owner of Donlavey Racing; he began fielding the team in 1950. He drove for his team at first, but soon gave way to other drivers. Donlavey ...

-owned car driven by

Kevin Ray Kevin Ray (born December 11, 1977) is an American stock car racing driver. Son of Johnny Ray, he is a former competitor in the NASCAR Busch Series and ARCA Racing Series, and was director of business operations for Turner Scott Motorsports. Earl ...

in the

Nextel Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...

and Kim Crosby's #24 Butt Paste Chevrolet, run by GIC-Mixon Motorsports in the

Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

. A NASCAR spokesman said to ''

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...

'': "I think it's very fitting that Junie Donlavey, who has brought more drivers into the world of NASCAR than any other owner, is now being sponsored by a baby product." In 2008, due to Boudreaux's Butt Paste ads on the car, Ray's No. 90 Ford was named the fifth scariest NASCAR paint scheme of all time by ''

ESPN The Magazine ''ESPN The Magazine'' was an American monthly sports magazine published by the ESPN sports network in Bristol, Connecticut. The first issue was published on March 11, 1998. Initially published every other week, it scaled back to 24 issues a year ...

'' for having "'BUTT PASTE' slapped on the rear quarter panels in giant red lettering and a cartoon baby riding on the hood." On December 22, 2016,

Prestige Brands Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...

announced an agreement to acquire C.B. Fleet Company, Inc., a portfolio company of Gryphon Investors. This was the fifth transaction in which middle-market investment banking firm TM Capital served as a financial advisor to Fleet Laboratories.

Ingredients

The ingredients are: *16 percent

zinc oxide Zinc oxide is an inorganic compound with the formula . It is a white powder that is insoluble in water. ZnO is used as an additive in numerous materials and products including cosmetics, food supplements, rubbers, plastics, ceramics, glass, cement ...

(Original, other versions have more) *a proprietary blend of Peruvian balsam *

castor oil Castor oil is a vegetable oil pressed from castor beans. It is a colourless or pale yellow liquid with a distinct taste and odor. Its boiling point is and its density is 0.961 g/cm3. It includes a mixture of triglycerides in which about ...

mineral oil Mineral oil is any of various colorless, odorless, light mixtures of higher alkanes from a mineral source, particularly a distillate of petroleum, as distinct from usually edible vegetable oils. The name 'mineral oil' by itself is imprecise, ...

Paraffin Paraffin may refer to: Substances * Paraffin wax, a white or colorless soft solid that is used as a lubricant and for other applications * Liquid paraffin (drug), a very highly refined mineral oil used in cosmetics and for medical purposes * Alkan ...

Petrolatum Petroleum jelly, petrolatum, white petrolatum, soft paraffin, or multi-hydrocarbon, CAS number 8009-03-8, is a semi-solid mixture of hydrocarbons (with carbon numbers mainly higher than 25), originally promoted as a topical ointment for its he ...

References

External links

*{{Official website, http://buttpaste.com/ Personal care brands