Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes
big data and business data to detect trends for brands.
It helps
Fortune 500 enterprises discover and track emerging trends that affect their brands.
The company uses
natural language processing,
sentiment analysis
Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjec ...
,
statistical algorithms
Computational statistics, or statistical computing, is the bond between statistics and computer science. It means statistical methods that are enabled by using computational methods. It is the area of computational science (or scientific computin ...
,
data mining and
machine learning
Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence.
Machine ...
heuristic
A heuristic (; ), or heuristic technique, is any approach to problem solving or self-discovery that employs a practical method that is not guaranteed to be optimal, perfect, or rational, but is nevertheless sufficient for reaching an immediate ...
s to determine trends,
and has a
search engine that gathers information from
social network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for ...
s.
KPMG Capital has invested a "substantial amount" in the company.
Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast (radio and television) media, as of December 2014.
History
In 2010,
Nova Spivack and Dominiek ter Heide co-founded Bottlenose with a team of web engineers.
The company is based in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
CA.
Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.
The company also provides a free version of its Sonar tool that shows real-time trends across social media.
In October 2012, the company received $1 million of funding from
ff Venture Capital and Prosper Capital.
By 2014, the company raised about $7 million in funding. In December 2014,
KPMG Capital announced further investment in the company.
In February 2015 the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.
Bottlenose partnered with the nonprofit
No Labels
No Labels is an American political organization that supports centrist, bi-partisan policies and politics.
The group promoted and helped to start the moderate Problem Solvers Caucus in the U.S. House of Representatives It has also built a simi ...
during the
2014 State of the Union Address
The 2014 State of the Union Address was given by the 44th president of the United States, Barack Obama, on January 28, 2014, at 9:00 p.m. EST, in the chamber of the United States House of Representatives to the 113th United States Congress. It w ...
to analyze
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
conversations for
bipartisanship
Bipartisanship, sometimes referred to as nonpartisanship, is a political situation, usually in the context of a two-party system (especially those of the United States and some other western countries), in which opposing political parties find co ...
. The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics. The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.
In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will displays the emotions associated with specific comments on trending topics.
In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.
See also
*
Sentiment analysis
Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjec ...
*
Big data analysis
References
{{reflist, 30em
External links
Official website
American social networking websites
Social media companies
Natural language processing
Research support companies
Technology companies established in 2010
American companies established in 2010