Botafogo Station ( pt, Estação Botafogo; previously Botafogo/Coca-Cola Station) is a subway station on the

Rio de Janeiro Metro The Rio de Janeiro Metro ( pt, MetrôRio, ), commonly referred to as just the ''Metrô'' () is a rapid transit network that serves the city of Rio de Janeiro, Brazil. The Metrô was inaugurated on 5 March 1979, and consisted of five stations op ...

that serves the neighbourhood of

Botafogo Botafogo (local/standard alternative Brazilian Portuguese pronunciation: ) is a beachfront neighborhood (''bairro'') in Rio de Janeiro, Brazil. It is a mostly upper middle class and small commerce community, and is located between the hills of M ...

in the South Zone of Rio de Janeiro. The station was renamed on 1 January 2021, from Botafogo Station to Botafogo/Coca-Cola Station, after a

naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...

purchase by the Brazilian branch of

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

. Due to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, Metrô Rio had been operating at a loss – in July 2020, the passenger flow was just 57% of what it had been in the same period pre-pandemic, and the accumulated deficit was already at R$ 150 million. The station's naming rights sale was used as an alternate mean to generate revenue, and it was chosen for the purchase due to its proximity to Coca-Cola's headquarters, on Botafogo Beach. This change was subsequently reverted between 5 and 7 November 2022, removing the branding and restoring the station's original name. File:Interior da Estação Botafogo Coca-Cola.jpg, The station with its since reverted "Coca-Cola" name, in March 2022

References

{{Metrô Rio navbox Metrô Rio stations Railway stations opened in 1981