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The Waltham Watch Company, also known as the American Waltham Watch Co. and the American Watch Co., was a company that produced about 40 million watches, clocks, speedometers, compasses, time delay fuses, and other precision instruments in the United States of America between 1850 and 1957. The company's historic 19th-century manufacturing facilities in
Waltham, Massachusetts Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, th ...
have been preserved as the American Waltham Watch Company Historic District. The company went through a series of bankruptcies and restarts under new ownership, with watches and clocks bearing the Waltham name still being made and marketed today.


History


The early years, 1849 to 1857

Prior to 1850, watches in America were generally supplied either from England or Switzerland.Caross, "The Waltham Watch Co.," p. 167. The idea for the Waltham Watch Company came from watchmaker
Aaron Lufkin Dennison Aaron Lufkin Dennison (March 6, 1812 – January 9, 1895) was an American watchmaker and businessman who founded a number of companies. Early life Dennison was born in Freeport, Maine, after which the family moved to Brunswick, Maine. He was ...
. Dennison was the son of a shoemaker, born in Maine in 1812.Caross, "The Waltham Watch Co.," p. 166. He served as an apprentice to a jeweler for three years as a youth and had come to
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
in 1833. In 1833 he became a journeyman watchmaker with the firm of Currier & Trott in Boston, leaving in 1839 to go into business for himself. Mass production of clocks had come on line during the first quarter of the 19th century in the United States, moving from a handicraft to a factory basis; the forward-thinking Dennison hoped to apply the same principles and techniques to the making of pocket watches. This would not be his first venture, however. In 1844 Dennison started the firm that would later emerge as the
Dennison Manufacturing Company Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and specialty medical products. The company is a ...
, a paper box business. He found this enterprise distracted him from his dream of industrial production of watches and turned the company over to brother Eliphalet Dennison in 1849 so that he could turn his full attention to
horology Horology (; related to Latin '; ; , interfix ''-o-'', and suffix ''-logy''), . is the study of the measurement of time. Clocks, watches, clockwork, sundials, hourglasses, clepsydras, timers, time recorders, marine chronometers, and atomic cl ...
. In 1849, Dennison was approached by Edward Howard, a clock and scale maker from Boston. Howard initially wanted Dennison to build locomotives but instead went into business with Dennison making watches. Joining Dennison and Howard in establishment of the company were fellow Bostonians David P. Davis, experienced in manufacturing, and financial angel Samuel Curtis. Initial funding of $20,000 was raised and the American Horological Company was born. Dennison, paid $1,200 a year to head the project, was sent to Great Britain by his partners to learn trade secrets and purchase supplies for the American effort. Dennison observed that the watch industry in England was not highly mechanized and believed the new American firm by he and his partners could make an impact in the watch industry. The company began with construction of a 100-foot long brick building on land in
Roxbury, Massachusetts Roxbury () is a Neighborhoods in Boston, neighborhood within the City of Boston, Massachusetts. Roxbury is a Municipal annexation in the United States, dissolved municipality and one of 23 official neighborhoods of Boston used by the city for n ...
already owned by partners Howard and Davis. Specialized machinery was designed and the flow of daily operations perfected.Caross, "The Waltham Watch Co.," p. 168. "The firm attracted an able staff well versed in the field of watchmaking and willing to experiment with new methods," one historian of the firm later observed. Both Swiss and American watchmakers were employed. Unfortunately, the company's first offering, an innovative model which ran for eight days without winding, was a commercial failure, with about 900 pieces produced. A second, more conventional model with a 36-hour power reserve was put into production and met with success in the marketplace. The Roxbury factory was soon deemed to be too small for efficient mass production. Dennison sought a rural locale for the new facility and the town of
Waltham, Massachusetts Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, th ...
was chosen. Local residents contributed funds for land and improvements through a development company established by Dennison, the Waltham Improvement Company. One hundred acres of land were purchased and a building constructed, with operations commencing in 1854. There were 90 workers at the factory at the time of its inception, with total output of 30 watches per week. in 1855 the company name was changed once again, this time to The American Waltham Watch Company.Harry Chase Brearley, ''Time Telling Through the Ages.'' New York: Doubleday, Page & Company, 1919; pp. 241-243. The economics of production on this scale proved untenable. To cover the deficit in watch company operations in 1856 $6,000 in notes guaranteed by the Waltham Improvement Company were issued.Caross, "The Waltham Watch Co.," p. 169. The situation further deteriorated with the coming of an economic crisis in the third quarter of 1856. As the economy stalled, Waltham's watch sales plummeted. The partners contributed their personal savings in an effort to save the company, with an additional $20,000 raised by selling exclusive selling rights to Waltham watches to a large wholesale jeweler in New York City. This effort was insufficient and at the end of February 1857 the Waltham Improvement Company foreclosed on the mortgage it held for the Waltham factory. Assets were distributed in a sheriff's auction, with the Waltham property purchased by Royal E. Robbins for $56,000. Although founder Dennison remained as superintendent of the Waltham facility until 1862, the initial phase of the Waltham Watch Company had come to an end.Caross, "The Waltham Watch Co.," p. 170.


The Civil War period, 1857 to 1865

New owner Royal Robbins was an experienced New York watch importer who worked a partnership with his brother
Henry Asher Robbins Henry Asher Robbins (1829 – January 21, 1914) was an American manufacturer who was prominent member of New York society during the Gilded Age. Early life Robbins was born in 1829 in Berlin, Connecticut. His father was the pastor of the Kensing ...
and Daniel F. Appleton in an effort to make the Waltham Watch operation a success. All three members of this troika had extensive experience in the watch sales and the jewelry trade. Administration of the company was measured and prudent and the economic crisis of 1857 was survived. With the coming of the
American Civil War The American Civil War (April 12, 1861 – May 26, 1865; also known by other names) was a civil war in the United States. It was fought between the Union ("the North") and the Confederacy ("the South"), the latter formed by states th ...
in 1861, the American economy began to boom. Demand for watches expanded markedly, with soldiers in particular eager to obtain a reasonably-priced timepiece for their personal use. To meet this demand, Waltham Watch unveiled a comparatively inexpensive $13 model called the "William Ellery." This watch was a "fad" among Union soldiers and sales blossomed. By the end of the Civil War the Ellery represented fully 45 percent of Waltham's annual sales.Carlene Stephens
"A Close Look at the Pocket Watch of a Civil War Surgeon,"
''The Atlantic,'' August 29, 2011.


The Period of Growth, 1866 to 1906

After the Civil War, the company became the main supplier of
railroad chronometers A railroad chronometer or railroad standard watch is a specialized timepiece that once was crucial for safe and correct operation of trains in many countries. A system of timetable and train order, which relied on highly accurate timekeeping, was ...
to various
railroads Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in Track (rail transport), tracks. In contrast to road transport, where the ...
in North America and more than fifty other countries. In 1876, the company showed off the first automatic screw making machinery and obtained the first gold medal in a watch precision contest at the Philadelphia
Centennial Exposition The Centennial International Exhibition of 1876, the first official World's Fair to be held in the United States, was held in Philadelphia, Pennsylvania, from May 10 to November 10, 1876, to celebrate the 100th anniversary of the signing of the ...
. In 1885 the company name changed to the American Waltham Watch Company (AWWCo).


Decline, diversification, and restructuring, 1907 to 1922

Waltham's profitability was greatly impacted by the
Panic of 1907 The Panic of 1907, also known as the 1907 Bankers' Panic or Knickerbocker Crisis, was a financial crisis that took place in the United States over a three-week period starting in mid-October, when the New York Stock Exchange fell almost 50% from ...
, which brought a rapid fall of sales and earnings.Charles W. Moore, ''Timing a Century: History of the Waltham Watch Company.'' Cambridge, MA: Harvard University Press, 1945; p. 92. This downturn not only did not abate but actually accelerated in 1908 and 1909, leading the sons of Royal Robbins to liquidate their holdings in the company as quietly as possible, with the brothers selling nearly all of the Waltham stock which they had inherited from their father. Stockholder became aggrieved by the company's flagging fortunes and voted to terminate an existing sales relationship with the company Robbins & Appleton,Moore, ''Timing a Century,'' p. 95. an independently owned wholesale arm which contracted to dispose of the entire output of Waltham on a 6% commission. Four longtime members of the company's board of directors resigned and new directors appointed. Board member
Augustus P. Loring Caesar Augustus (born Gaius Octavius; 23 September 63 BC – 19 August AD 14), also known as Octavian, was the first Roman emperor; he reigned from 27 BC until his death in AD 14. He is known for being the founder of the Principate ...
became the effective leader of Waltham's majority shareholders in 1910. In an economizing measure a vice-presidential position was cut and executive pay generally reduced by the new board majority. A further effort was made to infuse new blood into Waltham's management corps in an effort to break up a privileged and lethargic executive bureaucracy, although this change was met with only limited success. The company attempted to diversify its output. Seeing a great demand in Europe as a result of the outbreak of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
, Waltham introduced production of mechanized time fuses to control the burst of artillery shells in 1915, as well as automobile speedometers in 1916 and blood pressure gauges in 1917. Wholesale sales were taken in-house rather than being contracted out. Waltham found itself pouring time and effort into the task of developing and improving a timing device which could absorb the shock of being fired from heavy artillery and its ability to design and manufacture conventional timepieces consequently suffered.Moore, ''Timing a Century,'' p. 107. By 1917 the American economy was booming, demand for watches was high, but Waltham was operating at full capacity, with the
United States War Department The United States Department of War, also called the War Department (and occasionally War Office in the early years), was the United States Cabinet department originally responsible for the operation and maintenance of the United States Army, a ...
calling for increased production of artillery fuses. Other American watchmakers were content limiting themselves to production of ordinary chronometers; with no experience making artillery fuses, contracts and production fell overwhelming upon Waltham's shoulders. In the short term, Waltham prospered through its emphasis on military contracts, with sales nearly doubling between 1915 and 1918 and earnings soaring by 156%. However the easy money of military contracts papered over what one historian has characterized as an era of "wanton extravagance, gross inefficiency, and a marked lack of business foresight." With the end of the war came the
Depression of 1920–1921 The Depression of 1920–1921 was a sharp deflationary recession in the United States, United Kingdom and other countries, beginning 14 months after the end of World War I. It lasted from January 1920 to July 1921.
, drying up military and consumer sales alike. Waltham was a bloated behemoth, divided into watertight departments operated with a minimal eye to coordination and cooperation. A panel of consultants employed by management were shocked to discover 25 rival departments within the company, with "each foreman operating his department as though it were a plant in itself," determining its own production and hiring its own personnel.Moore, ''Timing a Century,'' p. 115. The company was massively overstaffed, with the consulting engineers indicating that 4,000 people were currently employed to do the work that 2,000 efficiently used workers were capable of achieving. Unsold inventory ballooned to $11 million, while the company racked up $8 million in debt, while being forced to pay dividends on a substantial quantity of stock.Moore, ''Timing a Century,'' p. 116. With the coming of price deflation in 1921, banks tightened their credit policies. Lending banks came to realize that Waltham's loans were not adequately covered by current assets. Information about Waltham's inefficient model of organization also undermined lender confidence. Waltham's external financiers worried that shutting off credit entirely might force Waltham into liquidation and default upon their original loans. A period of negotiation was begun, in which lenders successfully demanded that Waltham's management be brought under their own direct control.Moore, ''Timing a Century,'' p. 117. Regarding Waltham's management as incompetent, the
First National Bank of Boston BankBoston was a bank based in Boston, Massachusetts, which was created by the 1996 merger of Bank of Boston and BayBank. One of its predecessor banks started in 1784, but the merged BankBoston was short-lived, being acquired by Fleet Bank in 199 ...
and other creditors took effective control of the company late in 1921, selecting one of their own directors, Gifford K. Simonds of Fitchburg, Massachusetts as new
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
. The manager of a mid-sized family-owned sawmill for a decade, Simonds threw himself into learning the watch business, visiting every part of the plant and working three months behind a retail counter to learn about consumer preferences and expectations. Fighting for freedom of action against entrenched interest groups, including bankers, stockholders, managers, and workers, Simonds sought to instill discipline, speed up the production process, and lay off superfluous workers, cutting payroll by 1,000. He believed that unsold inventory was severely overvalued on the company's books, leading to a write-down assets by $3 million and a dumping unsold inventory on the market. Cutting benefits and speeding up production norms, Simonds managed to reduce the production cost by 25% and to eliminate $800,000 of the company's debt by January 1923. This proved insufficient for troubled lenders, however, and in February 1923 creditors had found a new underwriter and Simonds' brief tenure drew to a close.


The wristwatch era, 1923 to 1940

Waltham was reorganized in 1923 by a syndicate headed by the investment firm of Kidder, Peabody and Co.Basil Manly
"New Tariff Bill to Send Watch Prices Soaring,"
''Owensboro Messenger-Inquirer,'' Sept. 1, 1929, p. 7.
Kidder, Peabody drove a hard bargain, forcing through a two-tiered financial overhaul in which large investors able to contribute new money for the purchase of
preferred stock Preferred stock (also called preferred shares, preference shares, or simply preferreds) is a component of share capital that may have any combination of features not possessed by common stock, including properties of both an equity and a debt ins ...
were able to convert old
common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Com ...
for newly issued common stock at the rate of 10 shares for 9.Moore, ''Timing a Century,'' pp. 149–150. These monied investors were also able to convert their old interest-bearing preferred stock to new at the rate of 10 shares for 8. Small investors unable to contribute new money were treated far less favorably, however, being forced to accept an exchange of old stock for new at the rate of 10 shares for 2.5 — thereby losing 75% of their equity in one fell swoop. Financial institutions and large investors thus saw their stake in the reorganized firm protected, while small investors absorbed the brunt of the inevitable write-down of company value. Kidder-Peabody benefited handsomely as underwriter of securities and investor in preferred stock, realizing nearly $2.5 million in profit, dividends, and capital gain from the sale of stock over the 1923–28 period. A charismatic new chief executive came in as part of the restructuring, F. C. Dumaine, who arrived at Waltham to lead the new regime in February 1923. The former "gargantuan collection of small workshops" was integrated, and production steered towards more marketable products. Company debt was paid down. This restructuring proved profitable, and the price of Waltham stock subsequently advanced impressively, easing the company's credit burden. The restructured company of 1923 began its run on the precipice of disaster. A fairly vast part of unsold inventory took the form of partially completed timepieces, a substantial part of which could not be readily disposed of except as scrap. Foremen had kept their departments running at full capacity regardless of actual demand for the components produced, resulting in gluts of
jewels A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli, opal, a ...
, lubricating oil, steal, and brass, while other components remained in short supply.Moore, ''Timing a Century,'' p. 131. Some items were overproduced to such great extent that available stocks were projected to last for 20 years or more. Moreover, Waltham was slow to adapt to the desires of a changing marketplace, with postwar consumers demanding an overwhelming proportion of small wristwatches, for which Waltham lacked stylistic prowess or physical machinery.Moore, ''Timing a Century,'' p. 135. The company remained geared towards the production of high-grade pocket watches. Competition had made itself felt, with rivals Elgin and
Hamilton Hamilton may refer to: People * Hamilton (name), a common British surname and occasional given name, usually of Scottish origin, including a list of persons with the surname ** The Duke of Hamilton, the premier peer of Scotland ** Lord Hamilt ...
increasing their capitalization and modernizing their plant, while imports from
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
increased nearly 500% between 1913 and 1920. Economic recovery in 1922 had left Waltham behind, with fully two-thirds of the plant left idle. Dumaine's efforts at rationalization of Waltham began with a reduction of executive salaries, which had topped $100,000 a year for top level executives in the previous period. Private secretaries were eliminated and a smaller secretarial office pool established instead.Moore, ''Timing a Century,'' p. 163. No general reduction of salaries was attempted for office and factory workers but total payroll was nonetheless reduced through layoffs and reorganization, with an eye to streamlining the company's inefficient planning and billing bureaucracy. In the words of one study of the company's business management practices:
:"The saving in money — about a thousand dollars a day — was important, but the effect on methods and morale was of greater consequence. This initial campaign demonstrated at once, and for all time, that direct and simple methods would be used; also that every employee must earn his wages, not merely in effort expended, but also in results accomplished. Most importantly, Dumaine changed the company's course from the production of the elegantly-crafted pocket watches for which it was known — a form increasingly out of favor with post-war consumers — towards the manufacture of smaller and fresher wristwatches designed for a mass market at a lower price-point. This change had come with significant risk, as Waltham had dominated the market for luxury pocket watches and faced a serious shortage of the designers and toolmakers needed to revamp and modernize its product line. There was even doubt whether American factory production could be adapted to take on the finely-detailed and well crafted product produced by the Swiss at a lower average wage rate.Moore, ''Timing a Century,'' p. 165. Dumaine also took aim at Waltham's pricing policy, which had previously varied with market conditions to achieve as high a price as possible. Waltham's products were consequently priced for between 15 and 25% more than equivalent products of rival companies when the new company regime took the helm in 1923. Still seeking the cachet of a top shelf price, Dumaine nevertheless immediately lowered the selling prices of the company's products to a point just 5% higher than the comparable goods of its domestic competitors. This proved to be a first step to true parity with the prices of the company's main American competitors, Elgin and Hamilton.


Watchmakers' Strike of 1924

The company turned to a general wage cut of 10 to 40% to bolster profitability in 1924.Moore, ''Timing a Century,'' pp. 171. This, unsurprisingly, proved unpopular with Waltham workers, 75 of whom in the Finishing department put down tools on August 11, 1924, over news of a forthcoming 10% wage cut. The spirit of militance spread and the next day, slated to be the first of the new wage scale, fully 200 workers from the Finishing and Setting-Up departments stayed home."Waltham Watch Co Workers on Strike,"
''Boston Globe'', Aug. 12, 1924, p. 11.
Within three days the entire Waltham plant was embroiled in a company-wide work stoppage, the first in the more than 70-year history of the company."More Employees Quit Watch Co,"
''Boston Globe,'' Aug. 13, 1924, p. 4.
As part of the strike, former department-level worker organization within Waltham was abandoned and a new organization called the Watchmakers Protective Association established."1600 More Join Waltham Strike,"
''Boston Globe,'' Aug. 13, 1924, p. 11.
Affiliation of this new company-wide union with the
American Federation of Labor The American Federation of Labor (A.F. of L.) was a national federation of labor unions in the United States that continues today as the AFL-CIO. It was founded in Columbus, Ohio, in 1886 by an alliance of craft unions eager to provide mutu ...
was anticipated. Plant superintendent I.E. Boucher refused to meet with organized workers in connection with the strike, only individuals, further exacerbating the conflict. Moreover, Boucher declared that striking workers would be no longer considered employees of Waltham and that each must individually apply for reemployment through the company's employment office. On the third day, other departments shut down over the company's unilateral wage cut, with 2,000 of Waltham's 2,900 total employees hitting the street over the reduction. A parade estimated at 2,000 people, including some workers with 50 years of company service, marked through the streets of Waltham to a rally held at the city park. The only department which remained in operation after the third day was the Machine department, whose employees were members of a separate AF of L-affiliated union and who were awaiting approval of their national organization to join the work stoppage. Packing clerks and stenographers joined the strike in sympathy during the second week, effectively halting operations of the Waltham plant. As August ended the two sides remained deadlocked over the wage scale. More mobile workers began to leave the city, going to
Elgin, Illinois Elgin ( ) is a city in Cook and Kane counties in the northern part of the U.S. state of Illinois. Elgin is located northwest of Chicago, along the Fox River. As of the 2020 Census, the city had a population of 114,797, the seventh-large ...
or
Lancaster, Pennsylvania Lancaster, ( ; pdc, Lengeschder) is a city in and the county seat of Lancaster County, Pennsylvania. It is one of the oldest inland cities in the United States. With a population at the 2020 census of 58,039, it ranks 11th in population amon ...
to seek employment with Waltham's chief domestic competitors. In September a union proposal accepting wage reductions for men making more than $40 a week or women making more than $20 — thereby exempting the lowest paid workers from the cutback. Company acceptance was expected and a celebratory was held on Saturday, September 27."Strikers Massed at Gate,"
''Barre TDaily Times,'' Sept. 29, 1924, p. 1.
When news came of the company's rejection of the compromise proposal, in favor of a counteroffer of a general 7.5% wage cut, the party turned into a riot, with a mob of thousands storming the company's gates.Moore, ''Timing a Century,'' pp. 172. Police intervention broke up the melee in the wee hours of Sunday morning. The rejection of the compromise proposal marked a turning point in the strike, as strikers became more aggressive towards strikebreakers who crossed their picket lines, hurling abuse and stones and waving yellow handkerchiefs at the defectors."Waltham Crowd is Threatening,"
''Boston Globe,'' Sept. 30, 1924, p. 15.
Vacations were canceled for the Waltham police force and police presence was increased in the aftermath of the threatened violence. The strike continued into October, when the Massachusetts State Board of Conciliation, after a lengthy fact-finding process, proposed a 5% wage cut as justified for all workers earning more than $18 a week. This proposal satisfied no one, with Waltham management politely refusing to move off their proposal for a general reduction of 10% and strikers holding a mass meeting which lent no support to the board's report. The company was able to maintain operations through the use of strikebreakers, primarily new hires and the strike continued through the end of 1924.


World War II and after, 1941–1957

During
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
Waltham was an important contractor for the American military, producing timepieces for service personnel and timing devices for military ordinance. The post-war years were not kind to Waltham, however. The company closed its factory doors and declared bankruptcy in 1949, despite noble efforts by machinist George B. Peel, who'd invented an unbreakable mainspring. Although the factory briefly reopened a few times, primarily to finish and case the existing watch inventory for sale. Several different plans were presented to restart the business, but all failed for various reasons.


Waltham of Chicago, 1959 to 1967

In 1957 Waltham decided to leave the consumer watch business. The former Waltham company was reorganized as the Waltham Precision Instruments Company, a maker of speedometers and electronic parts for the automotive and aviation industry. President Joseph Axler retained control of the Waltham name, which he sold to Harold B. "Harry" Aronson, president of the Hallmark Watch Company, in the spring of 1959."Harry Aronson Heads Waltham Watch Co.,"
''Boston Globe,'' March 31, 1959, p. 43.
Hallmark had previously held a contract to assemble and market Waltham products under license. The officers of Hallmark took over similar positions in the reorganized Waltham. The board consisted of Harold B. "Harry" Aronson (president), Ben Cole, and Morris Draft, formerly officers of Hallmark. Chicago attorney Seymour Rady was a vice president and the company's chief counsel from 1957 until his death in December 1966. At the end of 1959 Aaron Thorne, a former Western regional sales manager for Benrus Watch Company was added as a vice president, working from an office in Los Angeles. Thorne supervised sales to the Western United States and Asia. The new company moved its base of operations from Massachusetts to Chicago. An important change was made in the company's business model, with a move to franchised distributors who would pay about $1200 up front to the company in exchange for display cases and inventory to be placed in local drug stores, hardware stores, and appliance stores. Hundreds of newspaper ads were placed around the country to publicize the venture, which was headquartered in New York under the name Time Industries. Franchisees were to maintain inventory in these cases, splitting proceeds with the business owners in which the cases were placed. This change signified a new emphasis upon lower-end, more popularly priced products. The new company also moved to license its well-known and respected name to others. In the fall of 1963 Waltham signed a licensing agreement with the Samson Company of Chicago to manufacture
transistor radio A transistor radio is a small portable radio receiver that uses transistor-based circuitry. Following the invention of the transistor in 1947—which revolutionized the field of consumer electronics by introducing small but powerful, convenien ...
s and
tape recorder An audio tape recorder, also known as a tape deck, tape player or tape machine or simply a tape recorder, is a sound recording and reproduction device that records and plays back sounds usually using magnetic tape for storage. In its present- ...
s bearing the Waltham logo. Production of the complicated inner watch movements was moved out of the United States. Waltham opened a new factory in Neuchatel, Switzerland in the summer of 1962 designed to produce up to 100,000 watch movements per month. The company came under much scrutiny by the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
throughout the 1960s, accused of misrepresenting the number of jewels within its watches, pre-tagging merchandise with inflated prices bearing no connection to actual prices charged, and misrepresenting country of origin and connection of the new company to the previous Waltham Watch Co. It was forced to change its advertising and branding policies in response to these complaints. Waltham was a very successful enterprise throughout its Chicago period with total sales jumping from about $10.5 Million in 1962 to $12.1 Million in 1963, and net income increasing by 70%. Improvement in efficiency and higher gross margins were credited for the up-tick in profitability. Sales and profits increased again in 1964, with total sales hitting the $13.3 Million mark and net income up another 35%. Waltham emerged as a leading maker of dive watches, a segment which sold over 200,000 pieces in the United States in 1967. The company made a 5 bar hand-winding model priced at $50 and a deluxe version good to 300 feet for serious divers retailing for $120.


Sale to new Swiss ownership, 1968 to 1980

In March 1968, Waltham President Harry Aronson announced that a Swiss group headed by the Invicta Watch Co. had agreed to in principle purchase Waltham, a publicly-held company whose shares were sold over the counter. A formal offer to buy shares of Waltham common stock at $16 per share was announced in September 1968. Purchaser was a Delaware-registered entity called Iseca, headed by Invicta Watch Company of La Chaux-de-Fonds, Switzerland, but also including H. Sandoz & Co. of La Chaux-de-Fonds, and Degoumois & Co. of Neuchatel, Switzerland."Offer to Purchase Common Stock of Waltham Watch Company,"
''Chicago Tribune,'' Sept. 4, 1968, sec. 3, p. 8.
Iseca's purchase was of 283,976 shares, of which 151,819 were held by a group headed by company president Harry B. Aronson. Aronson was retained under terms of the deal as a consultant for six years at $30,000 per year. A total of just over $6.5 million cash were to be used in the acquisition, financed by sale of Iseca capital stock and a $3.9 million loan from the
Union Bank of Switzerland Union Bank of Switzerland (UBS) was a Swiss Investment banking, investment bank and financial services company located in Switzerland. The bank, which at the time was the second largest bank in Switzerland, merged with Swiss Bank Corporation in ...
. According to the published Sept. offer, "Iseca does not presently have any plan to liquidate Waltham, or to sell its assets to, or merge it with, any other persons, or to make any other major change in Waltham's business or corporate structure." Management was changed with the purchase of Waltham by Invicta, with Georges Didisheim, president of Invicta Watch Co., named chairman and Morris Draft executive vice president in August 1968. The company remained headquartered in Chicago. There are also some Waltham watch models that have been brought to Invicta. In those years Waltham started to produce a watch line, especially for Invicta. This was called “Invicta by Waltham”. In some cases, both Invicta and Waltham were on the dial. Other cases will only show a “W” to indicate that this watch was manufactured by Waltham for Invicta. Later in the 1970s, Waltham was merged into a federation with other Swiss makers of inexpensive watches, the Société des Garde-Temps SA (SGT). Georges Didisheim remained chairman of the board of Waltham following this merger.William Gruber
"Waltham Watch Ticking Happily in Larger Plant,"
''Chicago Tribune,'' Sept. 30, 1975, p. 53.
Concentrating on manufacturing watches for a lower retail price point, sales blossomed, with quantity of watches sold doubling between 1968 and 1975, to a total of more than one million pieces annually. This made Waltham the third largest watchmaker in America by 1975, behind Timex and
Bulova Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008. The company makes watches, clocks and accessories, and it is based in New York ...
. Sales were sufficient to move to a new larger facility in Chicago, a 100,000 square foot building formerly owned by the
American Can Company The American Can Company was a manufacturer of tin cans. It was a member of the Tin Can Trust, that controlled a "large percentage of business in the United States in tin cans, containers, and packages of tin." American Can Company ranked 97th amon ...
. In January 1974, Société des Garde-Temps purchased rights to the name of the
Elgin Watch Company The Elgin National Watch Company, commonly known as Elgin Watch Company, was a major US watch maker from 1864 to 1968. The company sold watches under the names Elgin, Lord Elgin, and Lady Elgin. For nearly 100 years, the company's manufacturing ...
, another storied American brand.


Waltham in the Quartz era, 1981 to date

As a result of the
quartz crisis The quartz crisis was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.
, SGT terminated operations in 1981. The rights to the names of the various SGT brands were sold individually. The Waltham brand name was purchased by the Japanese firm Heiwado & Co. and soon emerged as the most popular brand in Japan.Watch Angels
"Waltham: The Timeline, 1850 to 2021,"
Watch Angels, 2020, p. 12.
In 2011 a majority stake in Waltham International SA was sold to Italian-American entrepreneur Antonio DiBenedetto.


Legacy

Before the Waltham Watch Company went out of business in 1957, it founded a subsidiary in
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
in 1954, Waltham International SA. Waltham International SA retains the right to the Waltham trade name outside of North America, and continues to produce mechanical wrist watches and mechanical pocket watches under the "Waltham" brand. During their restructuring efforts in the 1950s, Waltham opened an office in New York for the purposes of importing Swiss watch movements and cases. Due to restrictions placed on the company by its main creditor, the
Restructuring Finance Corporation Restructuring is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs. Other reason ...
, they could not sell these watches directly, so they were sold through an independent company, the Hallmark Watch Company. Specialized clocks and
chronograph A chronograph is a specific type of watch that is used as a stopwatch combined with a display watch. A basic chronograph has an independent sweep second hand and a minute sub-dial; it can be started, stopped, and returned to zero by successive ...
s for use in aircraft control panels continued to be made in the Waltham factory by the Waltham Precision Instruments Company. In February 1994, Prime Time Clocks purchased the last remaining product line, the mechanical aircraft clock. Waltham Precision Instruments was moved to
Ozark, Alabama Ozark is a city in and the county seat of Dale County, Alabama. As of the 2010 census, the population of the city was 14,907. Ozark is the principal city of the Ozark Micropolitan Statistical Area, as well as a part of the Dothan-Ozark Combi ...
and changed its name to
Waltham Aircraft Clock Corporation The Waltham Watch Company, also known as the American Waltham Watch Co. and the American Watch Co., was a company that produced about 40 million watches, clocks, speedometers, compasses, time delay fuses, and other precision instruments in the Un ...
.


Historical resources

Every watch
movement Movement may refer to: Common uses * Movement (clockwork), the internal mechanism of a timepiece * Motion, commonly referred to as movement Arts, entertainment, and media Literature * "Movement" (short story), a short story by Nancy Fu ...
that the company produced through the early 1950s was engraved with an individual
serial number A serial number is a unique identifier assigned incrementally or sequentially to an item, to ''uniquely'' identify it. Serial numbers need not be strictly numerical. They may contain letters and other typographical symbols, or may consist enti ...
. That number can be used to estimate the date of production. Volunteers have created a database of Waltham serial numbers, models and grades, and descriptions of observed watches. The archive of the Waltham Watch Company is housed by Baker Library Special Collections department of the library of
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
,
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
. The material, which includes company books primarily from 1854 to 1929, is contained in 52 archival boxes, totaling 111 linear feet."Waltham Watch Company records,"
Baker Library Special Collections, Harvard Business School, Harvard University, Mss:598 1854-1929.


See also

* American system of watch manufacturing * Benrus Watch Company *
Bulova Watch Company Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008. The company makes watches, clocks and accessories, and it is based in New York ...
*
Elgin Watch Company The Elgin National Watch Company, commonly known as Elgin Watch Company, was a major US watch maker from 1864 to 1968. The company sold watches under the names Elgin, Lord Elgin, and Lady Elgin. For nearly 100 years, the company's manufacturing ...
*
Gruen Watch Company The Gruen Watch Company was formerly one of the largest watch manufacturers in the United States. It was in business from about 1894 to 1958 and was based in Cincinnati, Ohio. It was founded in 1894 by German-born watchmaker Dietrich Grün, who ...
*
Hamilton Watch Company The Hamilton Watch Company is a Swiss manufacturer of wristwatches based in Bienne, Switzerland. Founded in 1892 as an American firm, the Hamilton Watch Company ended American manufacture in 1969. Through a series of mergers and acquisitions, t ...
*
Illinois Watch Company The Illinois Watch Company was founded on December 23, 1870, in Springfield, Illinois, by John C. Adams, John Whitfield Bunn (1831–1920), and various additional financiers. Twenty years later, Jacob Bunn Jr., (1864–1926) took over and ran th ...


Footnotes


Further reading

* Carosso, Vincent P.,
The Waltham Watch Company: A Case History
', ''Bulletin of the Business Historical Society'', Vol. 23, No. 4 (Dec., 1949), pp. 165–187, published by The President and Fellows of Harvard College * Engle, Tom; Richard E. Gilbert; and Cooksey Shugart, ''Complete Guide to Watches'', Twenty Seventh Edition, January 2007, * Gitelman, H.M.
"The Labor Force at Waltham Watch During the Civil War Era,"
''Journal of Economic History,'' vol. 25, no. 2 (June 1965), pp. 214–243. * Gitelman, Howard M., ''Working Men of Waltham: Mobility in American Urban Industrial Development, 1850–1890.'' Baltimore: Johns Hopkins Press, 1974. * Kaplan, Jacob J. et al.
"The Reorganization of the Waltham Watch Company: A Clinical Study,"
''Harvard Law Review,'' vol. 64, no. 8. (June 1951), pp. 1252–1286. * Marsh, Edward A. ''The Evolution of Automatic Machinery as Applied to the Manufacture of Watches at Walthamm Mass, by the American Watch Co.,'' Chicago: G. K. Hazlitt & Co., 1896. * Moore, C.W.
"Some Thoughts on the Early Labor Policy of the Waltham Watch Co.,"
''Bulletin of the Business Historical Society,'' vol. 13, no. 2 (April 1939), pp. 25–29. * Moore, Charles W., ''Timing a Century: History of the Waltham Watch Company.'' Cambridge, MA: Harvard University Press, 1945. * Shugart, Cooksey, ''The Complete Guide to American Pocket Watches'', 1981,


External links


Official Waltham Watches Website
* Jonathan A. Boschen
"Waltham's Watches,"
(documentary video) Jonathan A. Boschen Motion Pictures, via YouTube, 2011.
Waltham Watch Company Records at Baker Library Historical Collections, Harvard Business School

Extensive collection of Waltham pocket watches

Waltham Aircraft Clock Corporation website

NAWCC: National Association of Watch & Clocks Collectors
{{Authority control 1850 establishments in Massachusetts Buildings and structures in Waltham, Massachusetts Clock manufacturing companies of the United States Watch manufacturing companies of the United States Manufacturing companies established in 1850 Waltham, Massachusetts