is a brand name of canned and plastic bottled

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...

and coffee-flavored beverages sold by

Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

History

Boss was first released in 1992 and is one of many brands of

Japanese canned coffee is a pre-brewed version of the beverage, sold ready to drink. It is particularly popular in Japan, South Korea, and elsewhere across Asia, and produced in a number of styles and by a large number of companies. Canned coffee is available in supe ...

. The logo for the brand features author

William Faulkner William Cuthbert Faulkner (; September 25, 1897 – July 6, 1962) was an American writer known for his novels and short stories set in the fictional Yoknapatawpha County, based on Lafayette County, Mississippi, where Faulkner spent most of ...

smoking a pipe. Since 2006, American actor

Tommy Lee Jones Tommy Lee Jones (born September 15, 1946) is an American actor and film director. He has received four Academy Award nominations, winning Best Supporting Actor for his performance as U.S. Marshal Samuel Gerard in the 1993 thriller film '' The ...

has appeared in a series of TV commercials and billboards for the brand, becoming one of the most recognised faces in Japan. The Suntory Boss brand was launched in Australia, New Zealand, and the U.S. in 2019, with two products. In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.

References

External links

* {{Coffee-stub Japanese drinks Coffee softdrinks Coffee brands Products introduced in 1992 Suntory