is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by

Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

History

Boss was first released in 1992 and is one of many brands of

Japanese canned coffee is a pre-brewed version of the beverage, sold ready to drink. It is particularly popular in Japan, South Korea, and elsewhere across Asia, and produced in a number of styles and by a large number of companies. Canned coffee is available in supe ...

. The logo for the brand features author William Faulkner smoking a pipe. Since 2006, American actor Tommy Lee Jones has appeared in a series of TV commercials and billboards for the brand, becoming one of the most recognised faces in Japan. The Suntory Boss brand was launched in Australia, New Zealand, and the U.S. in 2019, with two products. In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.

References

External links

* {{Coffee-stub Japanese drinks Coffee softdrinks Coffee brands Products introduced in 1992 Suntory