''Bosom Friend'' () is a

Chinese language Chinese (, especially when referring to written Chinese) is a group of languages spoken natively by the ethnic Han Chinese majority and many minority ethnic groups in Greater China. About 1.3 billion people (or approximately 16% of the wor ...

bimonthly celebrity and

women's magazine This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. Currently published *'' 10 Magazine'' (UK - distributed worldwide) *'' Al Jamila'' (Saudi Arabia) *''All ...

published in

Wuhan Wuhan (, ; ; ) is the capital of Hubei, Hubei Province in the China, People's Republic of China. It is the largest city in Hubei and the most populous city in Central China, with a population of over eleven million, the List of cities in China ...

, China. The magazine is among the leading titles in the country. The title of the magazine is a reference to the idiom "bosom friend" which means a very close friend.

History and profile

''Bosom Friend'' was established in Wuhan in 1985. The magazine is part of Bosom Friend Publishing Group. As of 2004 its publisher was the Hubei Women's Federation. Its publisher is Bosom Friend Publishing. During its early period ''Bosom Friend'' was published monthly and then biweekly. Later it appeared on a bimonthly basis. Later its frequency was switched to three times per month. ''Bosom Friend'' was described by Chen Peiqin as aiming at lonely and undereducated Chinese housewives as well as elderly people living in small towns. Hu Xunbi is both the founder and the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of the magazine, who launched its Hong Kong edition in 2005.

Circulation

''Bosom Friend'' had a circulation of 1.7 million copies in 1987. In 1994 it was the sixth largest magazine by advertisement

revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...

in China. The circulation of the magazine was 1,280,000 copies in 1996. The magazine sold 4,269,000 copies in 2000. In 2001 it was the fifth best-selling general interest magazine worldwide with a circulation of 4,230,000 copies. In 2003 ''Bosom Friend'' was the third best-selling magazine in China and its circulation was 2,450,000 copies. In 2006 it was the largest fourteenth magazine worldwide with a circulation of 2,500,000 copies. In January 2010 the magazine sold 3,150,000 copies.

References

{{DEFAULTSORT:Bosom Friend 1985 establishments in China Bi-monthly magazines published in China Biweekly magazines published in China Celebrity magazines Chinese-language magazines Magazines established in 1985 Mass media in Wuhan Monthly magazines published in China Women's magazines published in China