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Ruote Borrani S.p.A. (established 1922 in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
) is an Italian manufacturer of automobile and motorcycle
wheel A wheel is a circular component that is intended to rotate on an axle Bearing (mechanical), bearing. The wheel is one of the key components of the wheel and axle which is one of the Simple machine, six simple machines. Wheels, in conjunction wi ...
s. They are known for supplying
Rudge-Whitworth Rudge Whitworth Cycles was a British bicycle, bicycle saddle, motorcycle and sports car wheel manufacturer that resulted from the merger of two bicycle manufacturers in 1894, Whitworth Cycle Co. of Birmingham, founded by Charles Henry Pug ...
design centerlocking
wire wheels Wire wheels, wire-spoked wheels, tension-spoked wheels, or "suspension" wheels are wheels whose rims connect to their hubs by wire spokes. Although these wires are generally stiffer than a typical wire rope, they function mechanically the same ...
to many Italian
racing car Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...
s,
sports cars A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
and
luxury car A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and the ...
s.


History

The company was initially named Rudge-Whitworth Milano, as the splined centerlock hub mechanism was licensed from the
Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...
-based Rudge-Whitworth, which had developed the patents since 1908. It was run by Carlo Borrani at Via Ugo Bassi 9, and quickly became supplier for
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...
,
Bianchi Bianchi may refer to: Places *Bianchi, Calabria, a ''comune'' in the Province of Cosenza, Italy Manufacturing *Bianchi Bicycles (F.I.V. Edoardo Bianchi S.p.A.), an Italian manufacturer of bicycles, and former manufacturer of motorcycles and a ...
,
Lancia Lancia () is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but it ...
and other racing cars, used by such drivers as
Enzo Ferrari Enzo Anselmo Giuseppe Maria Ferrari (; 20 February 1898 – 14 August 1988) was an Italians, Italian motor racing driver and entrepreneur, the founder of the Scuderia Ferrari Grand Prix motor racing team, and subsequently of the Ferrari ...
when winning the first
Coppa Acerbo The Coppa Acerbo was an automobile race held in Italy, named after Tito Acerbo, the brother of Giacomo Acerbo, a prominent fascist politician. Following Italy's defeat in World War II, and the consequent demise of fascism, the race was renamed the ...
in
Pescara Pescara (; nap, label= Abruzzese, Pescàrë; nap, label= Pescarese, Piscàrë) is the capital city of the Province of Pescara, in the Abruzzo region of Italy. It is the most populated city in Abruzzo, with 119,217 (2018) residents (and approxim ...
(1924). Borrani wheels used aluminum alloy rims instead of steel, improving
unsprung mass The unsprung mass (colloquially unsprung weight) of a vehicle is the mass of the suspension, wheels or tracks (as applicable), and other components directly connected to them. This contrasts with the sprung mass (or weight) supported by the ...
and thus overall performance compared to the original Rudge-Whitworth design. Leadership transferred to the founder's son, Cesare Borrani, in 1937. The company name was changed to Ruote Borrani S.p.A. in the 1930s, due to
Benito Mussolini Benito Amilcare Andrea Mussolini (; 29 July 188328 April 1945) was an Italian politician and journalist who founded and led the National Fascist Party. He was Prime Minister of Italy from the March on Rome in 1922 until his deposition in 194 ...
's campaign to remove English
loanwords A loanword (also loan word or loan-word) is a word at least partly assimilated from one language (the donor language) into another language. This is in contrast to cognates, which are words in two or more languages that are similar because the ...
from the Italian language. Around this time the company also began manufacturing
aluminum Aluminium (aluminum in American and Canadian English) is a chemical element with the symbol Al and atomic number 13. Aluminium has a density lower than those of other common metals, at approximately one third that of steel. It has ...
(non-wire) wheels to replace
steel Steel is an alloy made up of iron with added carbon to improve its strength and fracture resistance compared to other forms of iron. Many other elements may be present or added. Stainless steels that are corrosion- and oxidation-resistant ty ...
wheels. These
bimetal Bimetal refers to an object that is composed of two separate metals joined together. Instead of being a mixture of two or more metals, like alloys, bimetallic objects consist of layers of different metals. Trimetal and tetrametal refer to objects co ...
cast-aluminum wheels were standard on Maserati 3500. Between 1946 and 1966, all Ferrari cars were equipped with Borrani wheels as original equipment. The two businesses thus share an important part of Italian automotive history, both on the road and on the race tracks. Afterwards, Borrani wheels remained a major option for Ferrari owners until as late as 1984. Borrani wheels also were original equipment on famous makes like
Lamborghini Automobili Lamborghini S.p.A. () is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi. Ferruccio Lamborghini (1916–1993) ...
,
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...
,
Maserati Maserati S.p.A. () is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. The company has been owned by Stellantis since 2021. Ma ...
,
Facel Vega Facel S.A. was a French manufacturer of pressed steel automobile components, later complete automobiles of their own design. To intensify its World War II war effort, French subcontracting company for military aeronautics Bronzavia created a s ...
and
Aston Martin Aston Martin Lagonda Global Holdings PLC is an English manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with ...
. In 1955, the company relocated to
Baranzate Baranzate (Milanese: ), formerly a ''frazione'' of the neighboring comune of Bollate, is a ''comune'' (municipality) in the Metropolitan City of Milan, in the Italian region of Lombardy, about northwest of Milan. It was created in 2004 after its ...
in north-west Milan and merged with Costruzioni Meccaniche Rho S.p.A. At this time, 1/10 of the annual volume of about 1,500 wheels were for
Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...
racing cars.
Motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
wheels for makes such as Moto-Guzzi were also produced. Borrani wire wheels were equipped on some prototype cars such as the 1953
Buick Skylark The Buick Skylark is a passenger car formerly produced by Buick. The model was made in six production runs, during 46 years, over which the car's design varied dramatically due to changing technology, tastes, and new standards implemented over ...
. In 2004, the Borrani wire wheel production was sold to RuoteMilano srl., member of the international automotive Zeta Europe BV group. The activities were moved to Rozzano on the southern edge of Milan. At these new facilities, the traditional production machines were rebuilt and refurbished to meet modern requirements, and to safeguard the quality and production capacity for Borrani wire wheels. Since then, the total product range has become readily available again and a number of models have been re-entered in production.


References


See also


Related articles

*
List of Italian companies Italy is a unitary parliamentary republic in Europe with the third largest nominal GDP in the Eurozone and the eighth largest in the world. As an advanced economy the country also has the sixth worldwide national wealth and it is ranked third fo ...


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{{Automotive industry in Italy Italian brands Wheel manufacturers Automotive motorsports and performance companies Manufacturing companies established in 1922 Italian companies established in 1922 Auto parts suppliers of Italy Manufacturing companies based in Milan