Borland Reflex is a flat-file

database management system In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases span ...

for

DOS DOS is shorthand for the MS-DOS and IBM PC DOS family of operating systems. DOS may also refer to: Computing * Data over signalling (DoS), multiplexing data onto a signalling channel * Denial-of-service attack (DoS), an attack on a communicatio ...

. It was the first commercial PC

database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases sp ...

to use the mouse and graphics mode, and drag-and-drop capability in the report formatting module. Reflex was originally developed by Analytica which was later bought by

Borland Borland Software Corporation was a computer technology company founded in 1983 by Niels Jensen, Ole Henriksen, Mogens Glad and Philippe Kahn. Its main business was the development and sale of software development and software deployment product ...

. The engineering team of Analytica, managed by

Brad Silverberg Brad Silverberg is an American computer scientist and businessman, most noted for his work at Microsoft in 1990–1999 as Senior VP and product manager for MS-DOS, Windows, Internet Explorer, and Office. He was named ''PC Magazine''s Person of the ...

and including Reflex co-founder

Adam Bosworth Adam Bosworth is a former Vice President of Product Management at Google Inc. from 2004–2007; prior to that, he was senior VP Engineering and Chief Software Architect at BEA Systems responsible for the engineering efforts for BEA's Framework Divi ...

became the core of Borland's engineering team in the U.S. Brad Silverberg was vice-president of engineering until he left in early 1990 to head up the Personal Systems division at

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

. Adam Bosworth initiated and headed up the Quattro project until moving to Microsoft later in 1990 to take over the project which eventually became

Access Access may refer to: Companies and organizations * ACCESS (Australia), an Australian youth network * Access (credit card), a former credit card in the United Kingdom * Access Co., a Japanese software company * Access Healthcare, an Indian BPO se ...

. Another Reflex developer, Ken Day, later moved to

Macromedia Macromedia, Inc., was an American graphics, multimedia, and web development software company (1992–2005) headquartered in San Francisco, California, that made products such as Flash and Dreamweaver. It was purchased by its rival Adobe Systems ...

where he worked on

Shockwave In physics, a shock wave (also spelled shockwave), or shock, is a type of propagating disturbance that moves faster than the local speed of sound in the medium. Like an ordinary wave, a shock wave carries energy and can propagate through a me ...

, among other projects. Reflex still runs on any modern

Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

-based PC.

Gordon Bell Chester Gordon Bell (born August 19, 1934) is an American electrical engineer and manager. An early employee of Digital Equipment Corporation (DEC) 1960–1966, Bell designed several of their PDP machines and later became Vice President of Engi ...

, a senior researcher in

's Media Presence Research Group, includes a case study on Analytica in his book
High-Tech Ventures: The Guide For Entrepreneurial Success
'.

Notes

Borland software {{database-software-stub