Bored Panda is a

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

n website that publishes articles about "lightweight and inoffensive topics". It was founded in 2009 by Tomas Banišauskas, who was then a

business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

student at

Vilnius University Vilnius University ( lt, Vilniaus universitetas) is a public research university, oldest in the Baltic states and in Northern Europe outside the United Kingdom (or 6th overall following foundations of Oxford, Cambridge, St. Andrews, Glasgow and ...

. As of November 2017, the site had 41 employees. It makes most of its revenue from the

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s that run on the site. According to

NewsWhip NewsWhip is a social media engagement tracking firm created by Paul Quigley and Andrew Mullaney in 2011. The company tracks content by amount and location of user engagement and also tracks audience interests and changes in interests over time. _ ...

, Bored Panda's

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

page received over 30 million likes, shares, comments, and reactions in October 2017, more than any other

English-language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the is ...

news website that month. Bored Panda also reported that it was viewed by 116 million unique visitors that month. In November 2017, ''

Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...

'' reported that the site had flourished despite Facebook cracking down on attention-grabbing

clickbait Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misl ...

headlines, a change that had made controversial political news much more successful on the platform. Banišauskas attributes the success of his site to his belief the site publishes a small number of higher-quality articles and avoids clickbait headlines. ''

'' contributor Evan Griffith described Bored Panda as "...a throwback to when the Internet was less an addictive, stress-inducing reflection of the ugliness of modern life, and more a place to kill time when we were bored."

References

External links

* Internet properties established in 2009 Lithuanian news websites 2009 establishments in Lithuania English-language websites {{Entertainment-website-stub