Boomerang (formerly Boomerang EMEA) is the collective title for two children's channels that air animated series; Boomerang Africa — a feed for

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

, and Boomerang MENA — a feed for the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

, in addition to

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

and

Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is geo ...

. Both channels are owned by

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with D ...

through its International division.

History

Boomerang EMEA was launched on 5 June 2005 as a channel for Europe, the Middle East and Africa. It broadcast in English, and also offered Polish and Hungarian audio tracks for Poland and Hungary respectively. In December 2005, a Greek audio track was added on Greek and Cypriot TV providers. The African website, BoomerangTVAfrica.com, launched in 2010. but for a brief time continue to Boomerang. In 2008, the network added an Arabic audio track. In October 2010, the channel started broadcasting shows in Romanian. On 12 October 2011, a dedicated Central and Eastern European feed (serving Poland, Hungary and Romania) was launched, featuring its own schedule with Hungarian, Romanian, Polish, and English audio. Around the same time, preschool brand Cartoonito was added to both feeds as a morning block. Despite the split, Boomerang EMEA continued to air in Africa and the Arab world, as well as in the Netherlands,

Flanders Flanders (, ; Dutch: ''Vlaanderen'' ) is the Flemish-speaking northern portion of Belgium and one of the communities, regions and language areas of Belgium. However, there are several overlapping definitions, including ones related to culture, ...

, Portugal, Greece, Cyprus, and select TV operators in the Czech Republic. The channel ceased broadcast in Portugal on 31 December 2013, due to the launch of the Portuguese

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...

. Despite this, an individual European Portuguese feed would launch in 2015 for Angola and Mozambique, and in 2018 for Portugal. On 1 November 2014, all Benelux and Czech TV providers switched over to Boomerang CEE, leaving Greece and Cyprus as the only European countries that continued to carry Boomerang EMEA. On 14 January 2015, the channel adopted the global rebrand and renamed itself as Boomerang Africa. On 1 July 2016, Boomerang MENA – an official feed for the Arab world–launched to replace the African feed on that region's TV providers, as well as in Greece and Cyprus. The HD channel carries a separate schedule and set of censorship rules, with three audio tracks: English, Arabic, and Greek. Boomerang Africa switched to 16:9 widescreen on 21 September 2016. On 4 March 2019, it began broadcasting in HD.

Logos

File:Boomerang tv logo (2004-2015).svg, June 5, 2005–January 14, 2015 File:Boomerang tv logo.png, January 14, 2015–present (July 1, 2016 to present on Boomerang MENA) File:Cartoonito - Logo 2021.svg, Programming block, April 4, 2022–present

Sister channels & blocks

Cartoon Network

Cartoon Network is a television channel offering animation ranging from action to comedy for children aged 7–14.

Cartoonito

, Cartoonito was launched as a morning block for the pan-European feed of Boomerang, broadcasting for seven days a week beginning on 12 October 2011. The block ended on 1 January 2014. In May 2021, WarnerMedia EMEA announced plans to revive the brand within their region. The Cartoonito block returned on Boomerang on 4 April 2022.WarnerMedia eyes preschool originals
/ref>

Boing

Boing is a television channel that airs repeats of programs formerly seen on Cartoon Network and Boomerang. It launched on 30 May 2015, as the fourth extension of Turner's larger Boing brand.

Toonami

Toonami is a television channel catered towards young adults consisting of DC animation from Batman, Superman and Young Justice. It launched in 2017 on Kwesé TV until the platform went defunct in 2019. Then it was made available on Cell C's defunct streaming service Black for that same year. In March 2020, the channel was revived as a 2 month pop-up channel on

DStv Digital Satellite Television, commonly abbreviated to DStv, is a Sub-Saharan African direct broadcast satellite service owned by MultiChoice and based in Randburg, South Africa. Launched on 6 October 1995, the service provides multiple audio, ...

and GOtv thereafter it was made available full-time on the

StarTimes StarTimes is a Chinese electronics and media company with strong presence in Sub-Saharan Africa. StarTimes offers digital terrestrial television and satellite television services to consumers, and provides technologies to countries and broadcas ...

platform after its closure. As of March 2021, Toonami can also be found on Canal+, Intelvision, Azam TV and Zuku TV.

Discovery Family

Unlike its american counterpart but much like its french counterpart, Discovery Family is a family-oriented specialty TV channel that launched in Discovery World's place and inherited some of its offering.

References

External links