"Boomerang" is the debut official single by American recording artist

JoJo Siwa Joelle Joanie "JoJo" Siwa (; born May 19, 2003) is an American dancer, singer, actress and YouTuber. She is known for appearing for two seasons on ''Dance Moms'' along with her mother, Jessalynn Siwa, and for her singles "Boomerang" and "Kid in ...

. "Boomerang" was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. The song was released as a

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

single on May 6, 2016.

Musical style and lyrics

"Boomerang" is an upbeat song that deals with the issue of

cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...

or normal bullying. The song's message is to achieve a triumph over bullies everywhere. Siwa clarifies, "there are two ways to deal with bullies. Bully them back, or tell them politely what they're doing wrong."

Composition

The song is in a key of

B Major B major (or the key of B) is a major scale based on B. The pitches B, C, D, E, F, G, and A are all part of the B major scale. Its key signature has five sharps. Its relative minor is G-sharp minor, its parallel minor is B minor, and its ...

and 114 bpm.

Music video

The music video directed by Monseé Wood was released on May 17, 2016. As of September 9, 2020, the music video had been viewed on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

over 910 million times. The video features Jessalyn Siwa (her mother) and the former ''

Dance Moms ''Dance Moms'' is an American reality television series that debuted on Lifetime on July 13, 2011. Created by Collins Avenue Productions, the show follows the training and careers of children in dance and show business under the tutelage of Abb ...

'' cast; Sydney and Halle, Siwa’s friends from the show played her BFFs in the video. Kendall, another dancer from the show, played the lead mean girl. Jill, Kendall’s mother, played the teacher in the video. As of July 2022, it has over 5 million likes and 1 million dislikes.Archived a
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Wayback Machine

Commercial performance

On February 24, 2017, the single was

certified Gold Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

(RIAA). On August 31, 2017, the song was certified Platinum by the RIAA.

Certifications

References

2016 songs Songs about bullying Works about cyberbullying JoJo Siwa songs {{2016-single-stub