Bookpeople was an employee-owned and operated book wholesaler and distributor based in the
San Francisco Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
. It operated from 1969-2003. Bookpeople was one of the major forces behind the renaissance of independent publishing that occurred during this period. The business provided a wide range of hard-to-find titles to bookstores throughout the U.S. and the world.
It also played a major role in the development of
New Age
New Age is a range of spiritual or religious practices and beliefs which rapidly grew in Western society during the early 1970s. Its highly eclectic and unsystematic structure makes a precise definition difficult. Although many scholars conside ...
and radical political publishing and bookselling. It was not related to The Book People, a U.K. publishing concern, or
BookPeople
BookPeople is an independent bookstore in Austin, Texas, and the largest bookstore in the state of Texas. It was founded in 1970 and has been voted the best bookstore by the Austin Chronicle every year since 1995 .
BookPeople was voted ''Publis ...
, an
Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
bookstore.
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History
Don Gerrard started the business in 1969, which afterward was purchased by the employees, who re-formed it into a type of
cooperative
A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...
business. They incorporated in 1971 as the Bookpeople Employee's Association.
It was one of the earliest cooperatives in the Bay Area. The business started in
Berkeley
Berkeley most often refers to:
*Berkeley, California, a city in the United States
**University of California, Berkeley, a public university in Berkeley, California
* George Berkeley (1685–1753), Anglo-Irish philosopher
Berkeley may also refer ...
, moving to nearby
Oakland
Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the Bay A ...
in the early 1990s. While being noted for carrying a wide range of controversial books, Bookpeople was also noted for refusing to carry books that were seen by some in the bookselling community as inappropriately sexist or exploitive, such as ''
American Psycho
''American Psycho'' is a novel by Bret Easton Ellis, published in 1991. The story is told in the first person by Patrick Bateman, a serial killer and Manhattan investment banker. Alison Kelly of ''The Observer'' notes that while "some countr ...
''.
Publishing
While often being credited as a publisher, strictly speaking they did not publish under the Bookpeople imprint. They did operate a publishing house,
Wingbow Press
Bookpeople was an employee-owned and operated book wholesaler and distributor based in the San Francisco Bay Area. It operated from 1969-2003. Bookpeople was one of the major forces behind the renaissance of independent publishing that occurred du ...
, which published books of local interest, such as early editions of ''Bargain Hunting in the Bay Area'', by Sally Socolich, and books on women's spirituality, divination and ecology.
Exclusive distribution
Bookpeople was able to offer exclusive distribution to many small publishers that were then able to achieve wider distribution to bookstores. By offering bookstores return privileges, the stores were able to try titles from smaller publishers without having to absorb the full cost for unsold titles. Many of these publishers and books would eventually be sold to or become major imprints of larger publishers, or larger publishers in their own right. Some of these titles included ''
Mutant Message Down Under'' (a self-published title picked up by
HarperCollins
HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
after amassing significant sales), ''
The Lazy Man's Guide to Enlightenment'' (picked up for publication by
Bantam Books
Bantam Books is an American publishing house owned entirely by parent company Random House, a subsidiary of Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by Walter B. Pitkin, Jr., Sidney B. ...
after 9 years with a small press), and the ''
Whole Earth Catalog
The ''Whole Earth Catalog'' (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articl ...
''; publishers included
John Muir Press, and
North Atlantic Books
North Atlantic Books is a non-profit, independent publisher based in Berkeley, California, United States. Distributed by Penguin Random House Publisher Services, North Atlantic Books is a mission-driven social justice-oriented publisher. Founded ...
.
Wholesaling
The largest section of their business was wholesaling, where they provided nonexclusive sales of books from major trade publishers as well as small presses. Their wholesale catalog was used by booksellers for years as a resource for surveying the state of alternative publishing, as they consistently carried new titles in such burgeoning fields as African American studies,
feminism
Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
,
holistic health
Alternative medicine is any practice that aims to achieve the healing effects of medicine despite lacking biological plausibility, testability, repeatability, or evidence from clinical trials. Complementary medicine (CM), complementary and alt ...
, spirituality, gay and lesbian literature (including erotica), in addition to the aforementioned categories.
Legacy
The bookselling world was affected by the loss of Bookpeople, having cultivated relationships with them for over 30 years, and having had staff move into other positions within the bookselling community.
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See also
*
List of book distributors
This is a list of book distributors, companies that act as distributors for book publishers, selling primarily to the book trade. The list includes defunct and merged/acquired companies, and distributors whose primary business is not books, such as ...
References
{{reflist, 2
Defunct companies based in the San Francisco Bay Area
Book publishing companies based in the San Francisco Bay Area
Defunct book publishing companies of the United States
Book publishing companies based in Berkeley, California
Companies based in Oakland, California
Wholesalers of the United States
Distribution companies of the United States
Employee-owned companies of the United States
Publishing companies established in 1969
1969 establishments in California