Bonjus (

Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...

: بون جوس, from French: good juice) is a Lebanese brand of

juice Juice is a drink made from the extraction or Cold-pressed juice, pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat ...

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

and

dairy product Dairy products or milk products, also known as lacticinia, are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in th ...

s, famous for its "Pyramid" (الهرم) shaped juicebox. Much beloved among the Lebanese, the juice has become a national icon and source of much nostalgia and sentimentality in the country. Known for it distinct pyramid shaped box, Bonjus has been an accessible product at the price of 250 Liras for more than 40 years. A traditional Lebanese breakfast consists of an iconic pyramid box of Bonjus and a mankoushe. Bonjus products are distributed within Lebanon, the

Gulf region The Persian Gulf ( fa, خلیج فارس, translit=xalij-e fârs, lit=Gulf of Fars, ), sometimes called the ( ar, اَلْخَلِيْجُ ٱلْعَرَبِيُّ, Al-Khalīj al-ˁArabī), is a mediterranean sea in Western Asia. The body ...

and in

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

. Another competitor of the pyramid in Lebanon is ''Top Juice,'' produced by the Lebanese ''LibanJus''.

History

In the 1960s, it was founded as a juice production company, located in Fanar. In the late 60's, ice cream was introduced, and dairy in the 70's. In 2016, the "Bonjus Dairy"

product line Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...

has been given a new

brand identity A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

, product taste, and packaging.

References

External links

* {{Official website, https://www.bonjus.com/ Lebanese brands Dairy products companies Fruit juice Dairy products 1960s establishments in Lebanon Companies established in the 1960s