Ramon "Bong" Osorio (November 5, 1953 – April 30, 2020) was a Filipino media executive and communication professor at the University of Santo Tomas Faculty of Arts and Letters. He served as Vice President of

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

for Corporate Communications. Osorio was President of the Public Relations Society of the Philippines and Council Member of the National Council for Children’s Television.

Early years and education

Osorio finished his basic education from Paco Catholic School and pursued a communication degree from University of Santo Tomas Faculty of Arts and Letters graduating in 1974. Osorio was a student leader, being a member of his faculty's newspaper The Flame and the university student publication

The Varsitarian ''The Varsitarian'' (Varsi, The V, or V) is the official student publication of the University of Santo Tomas (UST). Founded in January 1928 by a group of students led by Jose Villa Panganiban, it is one of the first student newspapers in the Phi ...

. Osorio is also the founding president of the Communication Arts Students' Association. He attained his Master of Business Administration from

Ateneo de Manila University , mottoeng = Light in the Lord , type = Private, research, non-profit, coeducational basic and higher education institution , established = December 10, 1859 , religious_affiliation = Roman Catholic (Jesuits) , academic_aff ...

and attended trainings at

Johns Hopkins University Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hem ...

and

George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...

Career

Osorio taught at the

University of Santo Tomas The University of Santo Tomas (also known as UST and officially as the Pontifical and Royal University of Santo Tomas, Manila) is a private, Catholic research university in Manila, Philippines. Founded on April 28, 1611, by Spanish friar Miguel ...

and was promoted as the inaugural chairperson of the university's Department of Communication. He held the position for 17 years. While teaching in university, he practiced public relations and marketing for several media firms such as

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...

, and DYR Alcantara. He worked as head of corporate communications of

as vice president from 2007 until his retirement in 2013. He continued writing for dailies in the Philippines such as

The Philippine Star ''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, ...

and

BusinessMirror The ''BusinessMirror'' is a daily business newspaper in the Philippines founded in 2005 by Antonio Cabangon Chua, who was also its publisher and the owner of radio network Aliw Broadcasting Corporation. As of September 2011, ''BusinessMirror'' h ...

. He is a recipient of the prestigious TOTAL (The Outstanding Thomasian Alumni) Award from the

Health and death

Osorio was diagnosed with brain tumor in September 2019 and has undergone surgery in October 2019. He died on April 30, 2020. An online eulogy was produced by the University of Santo Tomas Communications Bureau and the program was hosted by Osorio's former student Jeffrey Espiritu.

References

{{DEFAULTSORT:Osorio, Bong University of Santo Tomas alumni 1953 births 2020 deaths Academic staff of the University of Santo Tomas Filipino media scholars