Bond Street is an international non-US
brand of
cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...
s produced by
Philip Morris International.
History
Formerly called Old Bond Street, the history of this brand goes back to year 1902. Philip Morris, the founder of the company, had a boutique on
Bond Street
Bond Street in the West End of London links Piccadilly in the south to Oxford Street in the north. Since the 18th century the street has housed many prestigious and upmarket fashion retailers. The southern section is Old Bond Street and the l ...
in
London. And 1902 was the year when one of the greatest admirers of the company, King Albert of Belgium, presented the boutique with the title of the Royal Tobacconist.
In the mid-1990s, there was a process of re-branding. In the 2006 a "premium" version, Bond Street Special was launched.
The brand is not available in the United Kingdom, despite the fact that it is named after a street in
London.
In 2016, it was the fifth-largest international brand, with a volume of 45 billion cigarettes.
Controversy
In September 2012,
Australia's Department of Health wrote to Philip Morris warning the new plain packaging of its Bond Street cigarettes may break the country's
plain tobacco packaging laws, saying the packaging only "heavily resembles the plain packaging requirements".
"We note that if these products are sold, offered for sale or otherwise supplied after 1 December 2012 the packaging would not be compliant with the Act. The breach of the act could possibly expose the company to massive fines of up to $1.1 million". The department took issue with the use of the word "cigarettes" in small type on the side of the packet, saying the outer surfaces of the packet must have a matt finish and warned the pack may not be the correct colour —
Pantone 448C.
The department referred the health warnings contained on the pack to the
Australian Competition & Consumer Commission to see if they complied with regulations.
Markets
Bond Street are sold in the following countries:
United States,
Argentina,
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Finland,
The Netherlands,
Italy,
Poland,
Hungarian People's Republic,
Hungary,
Czech Republic,
Moldova,
Slovakia,
Slovenia,
Bosnia and Herzegovina,
Serbia,
Estonia,
Lithuania
Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...
,
Ukraine,
Russia,
Kazakhstan,
Armenia,
Sierra Leone,
Togo,
Israel,
Malaysia,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and
New Zealand.
References
External links
Philip Morris brands
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