Bon Ton (brothel)
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Bon Ton is a high-end escort agency chain in
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. It initially operated two escort agencies - one in the capital city Wellington and a second in the nation's largest city Auckland. It now operates in Queenstown. ''Bon Ton'' is a
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
term which means "good taste". The luxury escort agency is owned by Jennifer Souness, a former model who modeled for various European fashion labels. In a feature story on
prostitution in New Zealand Prostitution in New Zealand, brothel-keeping, living off the proceeds of someone else's prostitution, and street solicitation are legal in New Zealand and have been since the Prostitution Reform Act 2003 came into effect. Coercion of sex workers ...
, the
BBC News Online BBC News Online is the website of BBC News, the division of the BBC responsible for newsgathering and production. It is one of the most popular news websites, with 1.2 billion website visits in April 2021, as well as being used by 60% of the U ...
described Bon Ton as "an ideal showcase for New Zealand-style liberalisation". The escort agency is characterized by quality rooms resembling luxury suites and a professionally maintained office. Louise Jolliffe writing in '' The Wellington Guide'' asserted that Bon Ton looks closer to "a luxury lodge than a brothel". All the women working at Bon Ton have other occupations and work as prostitutes on a part-time basis. During employment testing, applicants are asked whether they like sex. Escort agency owner Souness asserted these women like their work. According to the BBC News Online, the escorts working at Bon Ton say they find the work environment respectful. Bon Ton bills itself as "a boutique agency for a select clientele" and states that it intends "to provide a tasteful and discreet haven for gentlemen to enjoy the attentions of elegant, beautifully groomed, intelligent women". The website of the escort agency makes invitation calls to potential clients to come into what is described as a "safe and secret oasis where the outside world melts away". The Bon Ton website publishes biographies of their prostitutes – whom they refer to as "
courtesan Courtesan, in modern usage, is a euphemism for a "kept" mistress (lover), mistress or prostitute, particularly one with wealthy, powerful, or influential clients. The term historically referred to a courtier, a person who attended the Royal cour ...
s" – which include their age and
brassiere measurement Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there are a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the ...
. As per the requirement by the
Prostitution Reform Act 2003 The Prostitution Reform Act 2003 is an Act of Parliament that decriminalised prostitution in New Zealand. The act also gave new rights to sex workers. It has attracted international attention, although its reception has been mixed. The Act rep ...
, Bon Ton has a
safe sex Safe sex is sexual activity using methods or contraceptive devices (such as condoms) to reduce the risk of transmitting or acquiring sexually transmitted infections (STIs), especially HIV. "Safe sex" is also sometimes referred to as safer se ...
policy that requires customers to wear condoms. Two members of the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
-based
Women's Institute The Women's Institute (WI) is a community-based organisation for women in the United Kingdom, Canada, South Africa and New Zealand. The movement was founded in Stoney Creek, Ontario, Canada, by Erland and Janet Lee with Adelaide Hoodless being th ...
(WI), who visited various brothels throughout the world to check their quality and were featured in a BBC documentary titled '' The WI And The Search For The Perfect Brothel'', voted Bon Ton the world's best.


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* {{Prostitution in New Zealand Brothels in New Zealand Female prostitution