Bon'App, Inc. is a social enterprise in Cambridge, Massachusetts that was founded by Laurent Adamowicz. Bon'App is an open platform that includes applications for Apple mobile devices and

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

phones.The Bon'App application is type-and-voice-powered, instantly telling users what is in their food in terms of caloric breakdown,

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

, salt, and "bad fat" (the sum of

saturated fat A saturated fat is a type of fat in which the fatty acid chains have all single bonds. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone and fatty acids that each contain a long linear or branched c ...

and trans fat). With the official lifting of the U.S. Securities and Exchange Commission's ban on general solicitation on Sept. 23, 2013, Bon'App has officially begun raising capital by offering securities to accredited investors on the crowd-funding platform Fundable.

History

The concept of Bon'App emerged in 2009 when Laurent Adamowicz, a serial entrepreneur and former food industry executive, dreamed of a "food-sniffing phone" while writing a thesis on the socio-cultural anthropology of food at Columbia University in New York City. Bon'App, Inc. is a C corporation that was incorporated in Delaware on May 15, 2010. The app's first release came out as a pilot at the end of October 2011. The 5th release of the

beta Beta (, ; uppercase , lowercase , or cursive ; grc, βῆτα, bē̂ta or ell, βήτα, víta) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Modern Greek, it represents the voiced labiod ...

version on

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

came out in March 2012. Version 2.0 of the

and iOS app was released on May 4 and June 11, 2012, respectively. This version is redesigned with a simpler and more powerful search function.

Research

Bon’App has been working with researchers at

Pennington Biomedical Research Center The Pennington Biomedical Research Center is a health science-focused research center in Baton Rouge, Louisiana. It is part of the Louisiana State University System and conducts clinical, basic, and population science research. It is the largest a ...

in Baton Rouge, LA to help fight teen obesity. Bon'App was able to monitor food behavior to make healthy eating recommendations. In reference to Bon'App's Project to Help Fight Teen Obesity

The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * ''The Advocate'' (LGBT magazine), an LGBT magazine based in the United States *''The Harvard Advocate'', a literary magazin ...

says, "Pennington Biomedical Research Center will work with a Boston startup on a project that could, help prevent and reduce obesity among teens in low-income neighborhoods."

References

{{reflist Software companies based in Massachusetts Companies based in Cambridge, Massachusetts Software companies of the United States