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Boing is an Italian
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...
television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...
marketed at children and teenagers, owned by Boing S.p.A., a joint venture of
Fininvest Finanziaria d'investimento Fininvest S.p.A., known as Fininvest S.p.A., is an Italian holding company controlled by the Berlusconi family and managed by Silvio Berlusconi's eldest daughter Marina Berlusconi. Structure The Fininvest group is co ...
's
MFE - MediaForEurope MFE - MediaForEurope N.V. (formerly Mediaset S.p.A., then Mediaset N.V.) is a Dutch-domiciled Italian-based media and communications company specialising primarily in free-to-air and pay-TV production and distribution on multiple platforms, as well ...
(through its
Mediaset Italia Mediaset Italia is an international linguistic and cultural television channel, part of the Italian media company Mediaset. Launched in 2009 with the aim to reach Italian communities worldwide, the channel is the international service of Medias ...
subsidiary) and
Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...
(through its International division). It is available on digital terrestrial television and
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...
satellite provider
Tivùsat tivùsat is a free-to-air/free-to-view digital satellite television platform, launched by the joint venture between RAI, Mediaset and Telecom Italia Media, and serving Italy, Vatican City and San Marino. With the exception of international new ...
.


History

The channel launched on 20 November 2004 at 8:00 pm, after replacing
VJ TV VJ may refer to Arts and media * Video jockey, a television announcer who introduces and plays videos * VJing, a live visual performance art practice * Vee-Jay Records, an American blues and jazz record label * Video journalism * Video joker, a t ...
some months prior with a sign that said ''Boing, in arrivo.'' (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August 2020. With the birth of
Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and programming blocks that target preschool-age children. The name combines the "cartoon" with the Spanish suffix "ito", meaning "small". As of 2 ...
in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule. Boing rebranded to a new graphics package along with its
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed. On 11 July 2019 another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day. On 30 August 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.


Programs

Boing is famous for broadcasting western
animated series An animated series is a set of animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can have either ...
, like: ''
Police Academy A police academy, also known as a law enforcement training center, police college, or police university, is a training school for police cadets, designed to prepare them for the law enforcement agency they will be joining upon graduation, or othe ...
'', ''
Taz-Mania ''Taz-Mania'' is an American animated sitcom produced by Warner Bros. Animation from 1991 to 1995, broadcast in the United States on Fox Kids. The show follows the adventures of the ''Looney Tunes'' character Taz ( the Tasmanian Devil) in the f ...
'', '' Courage the Cowarldy Dog'', ''
Tiny Toon Adventures ''Tiny Toon Adventures'' is an American animated comedy television series that was broadcast from September 14, 1990, to December 6, 1992. It was the first collaborative effort of Steven Spielberg's Amblin Television and Warner Bros. Animation ...
'', ''
Animaniacs ''Animaniacs'' is an American animated comedy musical television series created by Tom Ruegger for Fox Broadcasting Company's Fox Kids block in 1993, before moving to The WB in 1995, as part of its Kids' WB afternoon programming block, unti ...
'', ''
Pinky and the Brain ''Pinky and the Brain'' is an American animated television series that was created by Tom Ruegger that premiered on Kids' WB on September 9, 1995. It was the first animated television series to be presented in Dolby Surround and the fourth col ...
'', ''
Freakazoid! ''Freakazoid!'' is an American superhero comedy animated television series created by Bruce Timm and Paul Dini and developed by Tom Ruegger for the Kids' WB programming block of The WB. The series chronicles the adventures of the title characte ...
'', ''
Tom & Jerry Kids ''Tom & Jerry Kids'' (formerly known as ''Tom & Jerry Kids Show'' in the first season) is an American animated comedy television series co-produced by Hanna-Barbera and Turner Entertainment Co., and starring the cat-and-mouse duo Tom and Jerry a ...
'' and ''
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
''.


See also

*
Mediaset Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...
*
WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
*
Boing (Africa) Boing is an African television channel operated by Warner Bros. Discovery through its International unit, which launched on May 30, 2015. A localization of the eponymous Italian television service, the channel airs programming primarily from sis ...
*
Boing (France) Boing is a French pay television channel aimed at children and teenagers, which launched on 8 April 2010. History Boing was launched on 3 April 2010 as a block on Gulli and as a channel on 8 April 2010. Its programming consisted of reruns from ...
*
Boing (Spain) Boing is a Spanish free-to-air television channel launched in 2010 and owned as a joint venture between Mediaset España and Warner Bros. Discovery through its International unit. When Cartoonito and Cartoon Network were shut down on 30 June 20 ...


References


External links


Official site
2004 establishments in Italy Boing (TV channel) Children's television networks Television channels in Italy Italian-language television stations Television channels and stations established in 2004 Television stations in Malta Mediaset Mediaset television channels {{Italy-tv-stub Turner Broadcasting System Italy Warner Bros. Discovery EMEA