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Boden is a British clothing retailer selling primarily online and via mail order and catalogue. It was founded by
The company was founded in 1991 by
Johnnie Boden
John Peter Boden (born 1 June 1961) is an entrepreneur and founder of Boden, a catalogue clothing company, in 1991.
Early life
John Peter Boden was born on 1 June 1961. His father was a lieutenant colonel who changed careers to become a fa ...
in 1991 as a mail-order business. The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia. The value of Boden has been estimated at £300 million. In 2015, Boden (which at the time had one outlet store in Park Royal, London) announced plans to open a number of physical stores.
History
The company was founded in 1991 by Johnnie Boden
John Peter Boden (born 1 June 1961) is an entrepreneur and founder of Boden, a catalogue clothing company, in 1991.
Early life
John Peter Boden was born on 1 June 1961. His father was a lieutenant colonel who changed careers to become a fa ...
, initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999. In 2002, the company expanded to America, with a website which now accounts for one third of total sales, which in 2012 were $150m. Boden's first shop opened in 2004 in Hanger Lane
Hanger Lane is a major road in Ealing, London, England. The majority of the road forms the westernmost part of the A406 North Circular Road, running north from the A4020 Uxbridge Road at Ealing Common to the A40 Western Avenue at the Hanger L ...
, London. In 2007, the brand launched a baby range and also launched the German website. In the summer of 2010, the teen range ‘Johnnie B' was created, with sizing up to 16 years old. In the summer of 2011, a maternity range was launched as well as a petite range for Boden Womenswear. Limited Edition online sections were later introduced including a Mini Boden "Party dress" range, with dresses and accessories for weddings. In 2014 the company launched an Australian website.
Products
The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1.5–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.Financial performance
In the summer of 2007, with more than a million regular customers, Boden announced a 60% rise in profits as its sales increased by 25% to £128.5m. Figures for 2011 were a turnover of £245 million, up 6% on the previous year. The company planned in 2007 to expand to Australia. Based in West London, the firm employed over 800 staff in 2007. Sales for 2016 were £308 million, with profits at £26.2m.See also
*List of companies based in London
This is a list of companies in London, England. London is the capital city of England and the United Kingdom. With an estimated 8,308,369 residents in 2012, London is the most populous region, urban zone and metropolitan area in the United ...
References
External links
* {{official website, http://www.boden.com Companies based in the London Borough of Ealing Mail-order retailers Retail companies established in 1991 1991 establishments in England Clothing brands of the United Kingdom