Boblbee (also expressed as BOBLBE·E when used on their products; , ) is a corporation that began in 1997 as a

think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmenta ...

for research and development of sports and recreational equipment. This led to the design and manufacture of hardshell and softshell

backpack A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

s. Their hardshell backpacks are best known for their impact reduction capabilities (between 86% – 93% depending on the model), unusual design, and accompanying accessory range. They have received two Good Design Awards. In 2015, the company became part of the Point 65 Sweden, and their product range was re-launched under the new brand name. Their flagship store & corporate headquarters is located in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

, Sweden.

History

The creator of the Boblbee packs,

industrial designer Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufactur ...

Jonas Blanking, has a background in the automotive and sports industries having worked with such companies as

Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...

Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...

Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see #Pronunciation, below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany ...

and sports-gear maker Salomon. As an outdoorsman, he had trouble with conventional backpack designs that left expensive electronics or paperwork vulnerable to damage in the event of an accident or inclement weather. He set out to design a new type of backpack, unlike those considered suitable for sports such as

hiking Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A Histor ...

and

biking Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...

, that would have to be rigid, protective, and provide adequate volume. Blanking looked to the air cargo industry for the first iteration of the backpack, which led him to employ the use of

aluminium Aluminium (aluminum in American and Canadian English) is a chemical element with the symbol Al and atomic number 13. Aluminium has a density lower than those of other common metals, at approximately one third that of steel. I ...

and ABS plastics.

Prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...

s were developed in 1996. The first prototype featured a concept in which the rigid outer shell could be incorporated in such a way that the outside surface area is as useful as the internal volume. Fasteners located all over the pack let the wearer attach a

skateboard A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarde ...

snowboard Snowboards are boards where the user places both feet, usually secured, to the same board. The board itself is wider than most skis, with the ability to glide on snow."snowboarding." Dictionary.com Unabridged (v 1.1). Random House, Inc. 17 Mar ...

with simple straps that can be taken off with ease. Later, accessories were made to fit around the sides and the crevasse situated at the bottom of the pack for

lumbar In tetrapod anatomy, lumbar is an adjective that means ''of or pertaining to the abdominal segment of the torso, between the diaphragm and the sacrum.'' The lumbar region is sometimes referred to as the lower spine, or as an area of the back i ...

support. The concept was finalized in April 1998, leading to the birth of the Boblbee

monocoque Monocoque ( ), also called structural skin, is a structural system in which loads are supported by an object's external skin, in a manner similar to an egg shell. The word ''monocoque'' is a French term for "single shell". First used for boats, ...

hardshell backpack, now known as the ''Megalopolis''. Boblbee then went on to release several more hardshell & softshell designs, all with varying features for transporting sports equipment, camera gear, laptops & more. In July 2014 the company became part of Point 65 Sweden and moved its HQ from Malmo to Solna. In spring 2015 the complete range of products was relaunched under the new brand name 'Point 65'. Currently the backpacks are sold worldwide, through the official website or various authorised resellers.

Megalopolis

The Megalopolis was the first backpack released by Boblbee. It uses a design that reminds some of a

toboggan A toboggan is a simple sled traditionally used by children. It is also a traditional form of transport used by the Innu and Cree of northern Canada. In modern times, it is used on snow to carry one or more people (often children) down a hill o ...

or even a

jetpack A jet pack, rocket belt, or rocket pack is a device worn on the back which uses jets of gas or liquid to propel the wearer through the air. The concept has been present in science fiction for almost a century and became widespread in the 1960s. ...

. The futuristic hardshell plastic form of the pack the Megalopolis (and the identical but smaller Peoples Delite) have appeared as accessories in movies such as ''

Charlie's Angels ''Charlie's Angels'' is an American crime drama television series that aired on ABC from September 22, 1976, to June 24, 1981, producing five seasons and 115 episodes. The series was created by Ivan Goff and Ben Roberts and was produced by Aa ...

'', '' Hitch'', ''

Jason X ''Jason X'' is a 2001 American science fiction slasher film directed by Jim Isaac, written by Todd Farmer and starring Lexa Doig, Lisa Ryder, Chuck Campbell, and Kane Hodder in his fourth and final cinematic appearance as Jason Voorhees. It is ...

'', ''

The Fast And The Furious ''Fast & Furious'' (also known as ''The Fast and the Furious'') is a media franchise centered on a series of action films that are largely concerned with street racing, heists, spies, and family. The franchise also includes short films, a t ...

'', ''

The Italian Job ''The Italian Job'' is a 1969 British comedy caper film, written by Troy Kennedy Martin, produced by Michael Deeley, directed by Peter Collinson, and starring Michael Caine. The film's plot centres around Cockney criminal Charlie Croker, rece ...

'' and ''

Bicentennial Man ''The Bicentennial Man'' is a Novella, novelette in the Robot series (Asimov), ''Robot'' series by American writer Isaac Asimov. According to the foreword in ''Robot Visions'', Asimov was approached to write a story, along with a number of other ...

''. The original Megalopolis came in two versions, the Executive and Sport models. The difference between the two was the color selections - the Sport version has in-mold primary colors, whereas the Executive has been painted and lacquered in a myriad of colors. The Executive has a partition of the interior, where the Sport has a removable

laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

sleeve instead of an actual laptop compartment. The Megalopolis Series was renamed the Boblbee GTO Series (20L & 25L packs) after the company became Point 65 Sweden. In 2016 the design was updated again and the GTO has been changed to the GTX series (today's current version).

Target audience

The Boblbee backpacks are built to withstand high impacts, protecting both the spine of the wearer and the contents of the pack. Motorcycle riders, skiers/snowboarders, mountain bikers or rock climbers are ideally suited to the extra security provided back protector and rigid outer shell. The packs are also widely used in urban situations, popular with cyclists, couriers, DJ's, business people & travellers to keep laptops or camera equipment protected while on-the-go. Popularity has been achieved particularly in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

where a big portion of Boblbee items are sold. Boblbee Japan has a website separate from the main site which features products exclusive to that region.

References

{{Reflist # Sporting goods manufacturers of Sweden