Bobby R. Rich is a radio broadcaster, programmer and manager best known for his role as Program Director and Morning Show Host on

KFMB-FM KFBG (100.7 FM, "100.7 Big FM") is a commercial radio station that is licensed to San Diego, California and broadcasts an adult hits format. The station is owned by Local Media San Diego. It shares studios with LMSD's other stations in the S ...

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...

"B-100" (1975–79 and 1984–89) and

KMXZ-FM KMXZ-FM (94.9 MHz, "94.9 MIXfm") is a commercial FM radio station in Tucson, Arizona. It is owned by Lotus Communications and broadcasts an adult contemporary format, switching to Christmas music for much of November and December. The studios ...

Tucson, Arizona , "(at the) base of the black ill , nicknames = "The Old Pueblo", "Optics Valley", "America's biggest small town" , image_map = , mapsize = 260px , map_caption = Interactive map ...

"MIX fm" (1993–2017). He began his radio career at age 14 in

Ephrata, Washington Ephrata ( ) is a city in and the county seat of Grant County, Washington, United States. Its population was 8,477 at the 2020 census. History Ephrata was officially incorporated on June 21, 1909 and was given the county seat for the newly creat ...

as a DJ. While attending

Eastern Washington University Eastern Washington University (EWU) is a public university in Cheney, Washington. It also offers programs at a campus in EWU Spokane at the Riverpoint Campus and other campus locations throughout the state. Founded in 1882, the university is ...

Cheney, Washington Cheney ( ) is a city in Spokane County, Washington, United States. The full-time resident population was 13,255 as of 2020 census. Eastern Washington University is located in Cheney. When classes are in session at EWU, the city's population rea ...

he worked as a radio DJ in

Spokane, Washington Spokane ( ) is the largest city and county seat of Spokane County, Washington, United States. It is in eastern Washington, along the Spokane River, adjacent to the Selkirk Mountains, and west of the Rocky Mountain foothills, south of the Canada ...

. His first Program Director position was at KSTT

Davenport, Iowa Davenport is a city in and the county seat of Scott County, Iowa, United States. Located along the Mississippi River on the eastern border of the state, it is the largest of the Quad Cities, a metropolitan area with a population of 384,324 and a ...

. In the 70s, he was also morning host at WMYQ

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

"The Q"; Asst. program director/afternoon DJ at

WAVZ WAVZ (1300 AM) is a radio station broadcasting a sports format. Licensed to New Haven, Connecticut, United States. The station is owned by iHeartMedia. The station switched formats in time for Super Bowl XLI on February 4, 2007. WAVZ, as a news ...

New Haven, Connecticut "The New Waves"; DJ at KHJ

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

"93 KHJ". In the 80s, he was Program Director of WXLO

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

"99X"; KHTZ Los Angeles "K-HITS 97"; and WWSH

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

"FM 106". He was a DJ on

KFI KFI (640 AM) is a radio station in Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel Class A stations. It was the first U.S. station west of Chi ...

Los Angeles and Director of Programming Consultation at Drake-Chenault in

Canoga Park, California Canoga Park is a neighborhood in the San Fernando Valley region of the City of Los Angeles, California. Before the Mexican–American War, the district was part of a rancho, and after the American victory it was converted into wheat farms and the ...

. In 1985 he returned to

where he developed the "Hot AC" format by melding top hits from the

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

and the CHR/

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

music charts. He created a San Diego version of a "Zoo" show as "The Rich Brothers B Morning Zoo." In the 90s, Rich was VP/General Manager and morning show host for KMGI/KIXI

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

"I-107.7" before moving to Tucson in 1992. In 2011, he created BobbysB-100.com, an

Internet Radio Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...

Station saluting the legendary B-100 in San Diego. On February 1, 2017, Rich was released by KMXZ after he made unknown comments during his program that station management saw as offensive but didn't specify, for which Rich apologized on his

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

page. Bobby is also heard mornings on 105.3 KHJJ-LP in Albany, Oregon. In January, 2021, Rich, along with Fletcher McCusker and Jim Arnold launched KDRI (101.7 FM and 830 AM) with a wide music selection, focused on listeners from 45 to 64.

Awards

Rich, inducted into Arizona Broadcasters Hall of Fame 2013, is a multiple winner of Billboard Magazine's, The Gavin Report's and Radio&Records' "Program Director of the Year" and "Personality of the Year" on seven occasions. Radio & Records Industry Achievement Awards twice nominated KMXZ as Station of the Year and named him Adult Contemporary Program Director of the Year in 2007. Tucson Lifestyle and Tucson Weekly honored him and his station as "Best of Tucson," "Best Morning Show," and "2014 Best Radio Personality." Bobby was awarded the "Golden Mic" for community service by Tucson's Advertising Federation. Greater Tucson Leadership presented him their Community Leadership Award. On November 8, 2013 Tucson Mayor,

Jonathan Rothschild Jonathan Rothschild (born 1955) is an American lawyer and politician who served as the 41st mayor of Tucson, Arizona from 2011 to 2019. From 2001 to 2011, Rothschild was managing partner at the law firm Mesch Clark Rothschild. Early life and edu ...

proclaimed "Bobby Rich Day"

External links

Article about Bobby RichThe Bobby Rich Interview

References

{{DEFAULTSORT:Rich, Bobby American radio personalities Living people American radio executives People from Ephrata, Washington Year of birth missing (living people)