Bobby J, also known professionally as BOBBYSWORLD, is an American singer, songwriter, producer,

record executive A music executive or record executive is a person within a record label who works in senior management and makes executive decisions over the label's artists. Their role varies greatly but in essence, they can oversee one, or many, aspects of a re ...

, entrepreneur, and CEO of the record label Mexiversal Music Group (MMG), distributed by global music distribution company INgrooves /

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. He describes his music as "Mexitón". Mexiton (mexi·tone, mex·ee·tone), also known as Mexitón (Spanish), is a

Mexican-American Mexican Americans ( es, mexicano-estadounidenses, , or ) are Americans of full or partial Mexican heritage. In 2019, Mexican Americans comprised 11.3% of the US population and 61.5% of all Hispanic and Latino Americans. In 2019, 71% of Mexica ...

& Latin genre derived from Mexican,

Urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

Cumbia Cumbia refers to a number of musical rhythms and folk dance traditions of Latin America, generally involving musical and cultural elements from American Indigenous peoples, enslaved Africans during colonial times, and Europeans. Examples include: ...

, and

Reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

influences. Vocals include

rapping Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

and

singing Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music (arias, recitatives, songs, etc.) that can be sung with or without ...

, typically in

Spanglish Spanglish (a portmanteau of the words "Spanish" and "English") is any language variety (such as a contact dialect, hybrid language, pidgin, or creole language) that results from conversationally combining Spanish and English. The term is mos ...

Early life

Bobby J was born in

San Diego, California San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

. He was raised a Catholic-Christian. He began singing and performing music at various churches throughout the week. Bobby J became a professional DJ at the age of 12, performing for school dances, corporate events, private clients such as

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

Supercuts Supercuts is a hair salon franchise with more than 2,400 locations across the United States. The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett. The company's first location was in Albany, ...

, Horn Blower Cruises MDR, and Jr. Seau of the

San Diego Chargers The San Diego Chargers were a professional American football team that played in San Diego from 1961 until the end of the 2016 season, before relocating to Los Angeles, where the franchise had played its inaugural 1960 season. The team is now ...

. He is a

Helix Charter High School Helix High School, in La Mesa, California, is a charter high school built in 1952. It received its charter in 1998. Part of the Grossmont Union High School District, it serves a mid-level socioeconomic community and has a student body of approx ...

alumni and was a section leader of Helix's drum line, symphony, orchestra and marching bands. Bobby J played football and golf alongside

Heisman Trophy The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...

winners

Reggie Bush Reginald Alfred Bush Jr. (born March 2, 1985) is an American former football running back who now serves as an on-air college football analyst for Fox Sports. He played college football at USC, where he earned consensus All-American honors twi ...

and

Alex Smith Alexander Douglas Smith (born May 7, 1984) is an American former quarterback who played in the National Football League (NFL) for 16 seasons. He played college football at Utah, where he received first-team All-American honors and won the 20 ...

Career

In 2012, Bobby J began writing and producing records out of San Diego's recording studio Night Sky Sound alongside CEO, keyboardist/composer, and record producer Stephen Donato. In 2013, Bobby J quickly gained wider recognition as a songwriter and producer with multiple successful releases for artists Trevor Moran and

Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...

. The song "Someone" written for artist and YouTuber Trevor Moran topped the charts in the United States and peaked at #1 on the US Billboard Trending 140. The future release of Moran's debut EP in 2014 (with songs Slay and XIAT written and produced by Bobby J) charted at number 1 on US Heat and number 17 on the US Indie Charts. Between the years of 2013 and 2015, Bobby J wrote and produced many records for both indie and popular artists. He also worked on several records as a ghost producer. In August 2015, Bobby J began working on an album with YouTube sensation Ricky Dillon. On the album (titled ''"GOLD'' " ) was the song "Problematic" written and produced by Bobby J featuring

. The Album hit the iTunes charts in Canada at number 15, the iTunes charts in the US at number 21 and the iTunes charts in Australia at number 45. ''GOLD'' also charted on Billboard Independent Albums at number 10. The album ''GOLD'' also includes a special acoustic version of the song "Ordinary" showcasing the works of both producers

Charlie Puth Charles Otto Puth Jr. (; born December 2, 1991) is an American singer and songwriter. His initial exposure came through the viral success of his song videos uploaded to YouTube. Puth initially signed with the record label eleveneleven after pe ...

and Bobby J. Bobby J is known to have worked on records featuring both Artists and

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

rs such as

Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You ...

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

Sean Paul Sean Paul Ryan Francis Henriques OD (born 9 January 1973) is a Jamaican rapper and singer who is regarded as one of dancehall's most prolific artists. Paul's singles "Get Busy" and "Temperature" topped the ''Billboard'' Hot 100 chart in the ...

Flo Rida Tramar Lacel Dillard (born September 16, 1979), better known by his stage name Flo Rida (, ), is an American rapper and singer. His 2007 breakout single " Low" was number one for 10 weeks in the United States and broke the record for digital dow ...

2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (or Tity Boi), is an American rapper. Born and raised in College Park, Georgia, he initially gained recognition as one-half of the Southern hip hop duo Playaz Circle, al ...

, Black Jeezus,

Inanna Sarkis Inanna Sarkis is a Canadian actress of Bulgarian and Assyrian descent. Early life and career Sarkis was born in Hamilton, Ontario, the daughter of a Syrian father who was a dentist and a Bulgarian mother who used to be a surgeon in Bulgaria. ...

Ricky Dillon Richard Porter Dillon Jr. is an American YouTube personality and singer. Over his ten years on YouTube, Dillon has amassed over 3.2 million subscribers on his channel, as well as more than 415 million views on his videos. Early life and e ...

Kyle Massey Kyle Orlando Massey (born August 28, 1991), also known mononymously as Massey, is an American actor. He starred in the Disney Channel sitcoms ''That's So Raven'' and its spin-off ''Cory in the House'', in which he played Cory Baxter. Massey st ...

, Maxso, Meg MayBaby DeAngelis, and Trevor Moran, Ona, Danielle Cohn,

RuPaul RuPaul Andre Charles (born November 17, 1960; stylized as RuPaul) is an American drag queen, television personality, actor, musician, and model. Best known for producing, hosting, and judging the reality competition series ''RuPaul's Drag Race'' ...

Drag Race Drag racing is a type of motor racing in which automobiles or motorcycles compete, usually two at a time, to be first to cross a set finish line. The race follows a short, straight course from a standing start over a measured distance, most c ...

Stars

Shangela Laquifa Wadley Chantize Darius Jeremy Pierce, better known as Shangela Laquifa Wadley or mononymously as Shangela (born November 22, 1980), is an American drag queen, reality television personality and actor best known for competing on ''RuPaul's Drag Race''. S ...

Alyssa Edwards Justin Dwayne Lee Johnson (born January 16, 1980), best known by the stage name Alyssa Edwards, is an American drag performer, choreographer, and businessperson. Edwards was known for competing in drag pageantry (notably Miss Gay America 2010) b ...

Laganja Estranja Jay Evan Jackson, known professionally as Laganja Estranja (born December 28, 1988) is an American choreographer and drag queen based in Los Angeles. Laganja competed on the sixth season of ''RuPaul's Drag Race'', finishing in eighth place. She ...

, and alongside mixing engineer Christopher “Tito JustMusic” Trujillo, who engineered on the Grammy Nominated

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...

album “

Dangerous Woman ''Dangerous Woman'' is the third studio album by American singer Ariana Grande. It was released through Republic Records on May 20, 2016. Grande began work on the album shortly after the release of her second studio album '' My Everything'' (2 ...

”. Tito is known for working with acts such as

Busta Rhymes Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, singer, songwriter, record producer and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver ...

Fifth Harmony Fifth Harmony, often shortened to 5H, was an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and previously Camila Cabello until her departure from the group in December 2016. The group signe ...

, Stitches and

Dj Khaled Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper. Khaled first gained recognition as a radio host in the 1990s on the radio station WEDR, 99 Ja ...

. In 2018, Bobby J creates SZWORLDTOUR, a management, development and branding company. He has also been spotted through various social media sources in studios working with artists like

, Hana Giraldo,

Rich The Kid Dimitri Leslie Roger (born July 13, 1992), professionally known as Rich the Kid, is an American rapper. He released his debut studio album, '' The World Is Yours'', on March 30, 2018. His second studio album, '' The World Is Yours 2'', was relea ...

OG Maco Benedict Chiajulam Ihesiba Jr. (born April 23, 1992), better known by his stage name OG Maco, is an American rapper from College Park, Georgia. He is perhaps best known for his 2014 debut single "U Guessed It" which peaked at number 90 on the US ...

, Zay Hilfiger,

Kristen Hancher Kristen may refer to: *Kristen (given name), includes a list of people with the name *ITC Kristen, a typeface created by George Ryan for the International Typeface Corporation (ITC) *"Kristen", the alias used by Ashley Alexandra Dupré Ashley is a ...

, Hailee Lautenbach,

Joey Graceffa Joseph Michael Graceffa Jr. (; born May 16, 1991) is an American YouTuber, vlogger, actor, author, and producer. He runs four active YouTube channels, all named after him. His main channel is dedicated to vlogging, while the second features vide ...

, Ona, and

Elijah Daniel Elijah Daniel (born January 9, 1994) is an American comedian, rapper, record producer, songwriter, and author. He became popular online through his satirical social media posts. Daniel began rapping under the name Lil Phag in late 2017. Daniel ...

. In January 2019, the BOBBYSWORLD name and brand emerged. Various records by independent recording artists have surfaced with "Prod by BOBBYSWORLD" attached. Releases feature his new tag/deliverable "En el mundo del Bobby". In February, Bobby J launched independent record label "Mexiversal Music Group" (MMG) which is distributed through Ingrooves /

. MMG has quickly gained attention from the promotion of Mexitón music. Newly signed artists and producers also appear to be catering to various genres such as Latin, trap, hip hop, pop, and country. On March 29, the first MMG artist "El Lobito" released his first Mexitón single titled "Mamí Mamí" produced by and featuring BOBBYSWORLD.

References

{{DEFAULTSORT:Bobby J Year of birth missing (living people) Living people Singer-songwriters from California American male singer-songwriters American male pop singers Record producers from California