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Bobby Freeman was a writer, journalist, television presenter and cook who is known for her writing on
Welsh cuisine Welsh cuisine (Welsh: ''Ceginiaeth Cymreig'') encompasses the cooking styles, traditions and recipes associated with Wales. While there are many dishes that can be considered Welsh due to their ingredients and/or history, dishes such as cawl, W ...
.


Early life

Freeman was born in
Bury, Greater Manchester Bury ( ) is a market town on the River Irwell in Greater Manchester, England. Metropolitan Borough of Bury is administered from the town, which had an estimated population of 78,723 in 2015. The town is within the historic county boundarie ...
and her mother's parents came from
North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...
. Freeman studied
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...
in
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...
and then went on to teach before moving into
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
. She became the first female advertising
business executive A business executive is a person responsible for running an organization, although the exact nature of the role varies depending on the organization. Executives run companies or government agencies. They create plans to help their organizations g ...
in
The Midlands The Midlands (also referred to as Central England) are a part of England that broadly correspond to the Kingdom of Mercia of the Early Middle Ages, bordered by Wales, Northern England and Southern England. The Midlands were important in the Ind ...
.


Restaurant and first book

In the 1960s Freeman opened a restaurant with rooms in
Fishguard Fishguard ( cy, Abergwaun, meaning "Mouth of the River Gwaun") is a coastal town in Pembrokeshire, Wales, with a population of 3,419 in 2011; the community of Fishguard and Goodwick had a population of 5,407. Modern Fishguard consists of two pa ...
,
Pembrokeshire Pembrokeshire ( ; cy, Sir Benfro ) is a Local government in Wales#Principal areas, county in the South West Wales, south-west of Wales. It is bordered by Carmarthenshire to the east, Ceredigion to the northeast, and the rest by sea. The count ...
called The Compton House Hotel. Her interest in offering Welsh cuisine to guests led her to research traditional Welsh food. In 1980 Freeman published ''First Catch Your Peacock''. This has been described as a cross between a cookbook and a history book about the food of Wales. It is considered to be the first book on authentic Welsh cuisine based on academic research. Freeman encountered difficulties in getting the book published, having been told that there was "no such thing as Welsh food" and that it was "an absurd title" for a serious work. Regardless of the discouragement Freeman went on to publish her book which sold worldwide. According to food critic
Simon Hopkinson Simon Charles Hopkinson (born 5 June 1954) is an English food writer, critic and former chef. He published his first cookbook, ''Roast Chicken and Other Stories'', in 1994. Early life Hopkinson was born in Greenmount, Bury, in 1954, the son of ...
, writing in ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'', the book is a delight to read and a genuine pleasure to use, he comments that the book's charm results from it being a bit wacky: Hopkinson writes that the book is also full of the culture and social history of Welsh cuisine and notes that it also includes a recipe for
peacock Peafowl is a common name for three bird species in the genera ''Pavo (genus), Pavo'' and ''Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female pea ...
, as suggested by the book's title. The book has been widely and enthusiastically praised.


Editorial work and further writing

Freeman edited a number of works connected with Welsh cuisine, including ''Lloyd George's Favourite Foods'', which included a number of traditional Welsh dishes enjoyed by
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor, (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. He was a Liberal Party politician from Wales, known for leading the United Kingdom during t ...
. The book was published in 1974 based on a cookery book originally published in 1919 by
Criccieth Criccieth ( cy, Criccieth ) is a town and community on the Llŷn Peninsula in the Eifionydd area of Gwynedd in Wales. The town lies west of Porthmadog, east of Pwllheli and south of Caernarfon. It had a population of 1,826 in 2001, reducing ...
Women's Institute The Women's Institute (WI) is a community-based organisation for women in the United Kingdom, Canada, South Africa and New Zealand. The movement was founded in Stoney Creek, Ontario, Canada, by Erland and Janet Lee with Adelaide Hoodless being th ...
and which included recipes donated by his wife
Margaret Lloyd George Dame Margaret Lloyd George (; 4 November 1864 – 20 January 1941) was a Welsh humanitarian and one of the first seven women magistrates appointed in Britain in 1919. She was the wife of Prime Minister David Lloyd George from 1888 until her deat ...
In 1982 Freeman edited and published ''Enid Roberts' Food of the Bards'', the book describes the food encountered by Welsh bards on their visits to the Welsh nobility. Freeman realised a 20-year dream when she edited ''The First Principles of Good Cookery'', by
Augusta Hall, Baroness Llanover Augusta Hall, Baroness Llanover (21 March 1802 – 17 January 1896), born Augusta Waddington, was a Welsh heiress, best known as a patron of the Welsh arts. Early life She was born on 21 March 1802, near Abergavenny, the youngest daughter of ...
. Originally published in London by
Richard Bentley Richard Bentley FRS (; 27 January 1662 – 14 July 1742) was an English classical scholar, critic, and theologian. Considered the "founder of historical philology", Bentley is widely credited with establishing the English school of Hellen ...
in 1867 this was the only Welsh cookery book written in English at that time. This rare book was republished in 1991 by Brefi Press with a 6000 word introduction by Freeman. Freeman remarked:Baroness, Augusta Hall, (Freeman, B., editor): ''The First Principles of Good Cookery'', page 23. Brefi Press, Tregaron, 1991. Freeman went on to write eight books on Welsh cuisine. These are published by
Y Lolfa Y Lolfa (Welsh for ''The Lounge'', ) is a Welsh printing and publishing company based in Tal-y-bont, Ceredigion, in Mid-Wales. It publishes a wide variety of books in Welsh and English. It also provides a commercial print service. Y Lolfa was est ...
, a publisher based in
Ceredigion Ceredigion ( , , ) is a county in the west of Wales, corresponding to the historic county of Cardiganshire. During the second half of the first millennium Ceredigion was a minor kingdom. It has been administered as a county since 1282. Cere ...
. Some of the books are illustrated with historical photographs from the John Thomas collection of the
National Library of Wales The National Library of Wales ( cy, Llyfrgell Genedlaethol Cymru), Aberystwyth, is the national legal deposit library of Wales and is one of the Welsh Government sponsored bodies. It is the biggest library in Wales, holding over 6.5 million boo ...
.


Journalism and broadcasting

During the 1960s and 1970s Freeman wrote for the
Birmingham Post The ''Birmingham Post'' is a weekly printed newspaper based in Birmingham, England, with a circulation of 2,545 and distribution throughout the West Midlands. First published under the name the ''Birmingham Daily Post'' in 1857, it has had a s ...
,
Western Mail (Wales) The ''Western Mail'' is a daily newspaper published by Media Wales Ltd in Cardiff, Wales owned by the UK's largest newspaper company, Reach plc. The Sunday edition of the newspaper is published under the title ''Wales on Sunday''. It describ ...
, South Wales Magazine and Y Faner, a
Welsh language Welsh ( or ) is a Celtic language family, Celtic language of the Brittonic languages, Brittonic subgroup that is native to the Welsh people. Welsh is spoken natively in Wales, by some in England, and in Y Wladfa (the Welsh colony in Chubut P ...
weekly. Freeman also worked for the
Wales Tourist Board Visit Wales ( cy, Croeso Cymru) is the Welsh Government's tourism organisation. Its aim is to promote Welsh tourism and assist the tourism industry. History The Wales Tourist Board was established in 1969 as a result of the Development of T ...
. Freeman broadcast on Welsh radio and television and in the 1980s presented a film, produced by
S4C S4C (, ''Sianel Pedwar Cymru'', meaning ''Channel Four Wales'') is a Welsh language free-to-air public broadcast television channel. Launched on 1 November 1982, it was the first television channel to be aimed specifically at a Welsh-speaking ...
, about the history of Welsh cuisine. This was the first film produced on the subject.


Cookery school

In 1982 Freeman established a Welsh Cookery Centre in the
River Teifi , name_etymology = , image = File:Llyn Teifi - geograph.org.uk - 41773.jpg , image_size = , image_caption = Llyn Teifi, the source of the Teifi , map = , map_size = , map_caption ...
valley, near Cardigan, after having spent ten years living in
Cardiff Cardiff (; cy, Caerdydd ) is the capital and largest city of Wales. It forms a principal area, officially known as the City and County of Cardiff ( cy, Dinas a Sir Caerdydd, links=no), and the city is the eleventh-largest in the United Kingd ...
.


List of books

*''First Catch Your Peacock: The Classic Guide to Welsh Food'', Y Lolfa Cyf., 2006. *''A Book of Welsh Bread'', Y Lolfa Cyf., 2001. *''A Book of Welsh Country Cakes and Buns'', Y Lolfa Cyf., 1988. *''A Book of Welsh Bakestone Cookery'', Y Lolfa Cyf., 2007. *''A Book of Welsh Country Puddings & Pies'', Y Lolfa Cyf., 2000. *''A Book of Welsh Fish Cookery'',Y Lolfa Cyf., 2002. *''A Book of Welsh Soups & Savouries'',Y Lolfa Cyf., 2004. *''Welsh Country House Cookery'', unknown imprint, 1983. *''Welsh Country Cookery'',Y Lolfa Cyf., 2006.


List of edited works

Freeman, B., ''Lloyd George's Favourite Dishes''. John Jones Cardiff Limited, Buckingham, 1974. Pierce Roberts, Enid, and two others, ''Food of the Bards, 1350-1650: Verses and Food from Welsh Mediaeval Feasts of the Poets of the Noblemen''. 1982. Baroness, Augusta Hall, (Freeman, B., editor) ''The First Principles of Good Cookery''. Brefi Press,
Tregaron Tregaron ( "town of St Caron") is an ancient market town in Ceredigion, Wales, astride the River Brenig, a tributary of the River Teifi. Tregaron is northeast of Lampeter. According to the 2011 Census, the population of the ward of Tregaron wa ...
, 1991.


References

{{DEFAULTSORT:Freeman, Bobby Writers from Bury, Greater Manchester Welsh-language television presenters Welsh women chefs Welsh television chefs 1925 births 2000 deaths