Robert Falkenburg (January 29, 1926 – January 6, 2022) was an American amateur
tennis
Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball c ...
player and entrepreneur. He is best known for winning the Men's Singles at the
1948 Wimbledon Championships and for introducing soft ice cream and American fast food to Brazil in 1952. He founded the Brazilian fast food chain
Bob's.
Early life
Falkenburg was born in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
on January 29, 1926, and grew up in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
, in a tennis-playing family.
His parents, Eugene "Genie" Lincoln Falkenburg (an engineer involved in the construction of
Hoover Dam) and Marguerite "Mickey" Crooks Falkenburg were amateur tennis players. While employed by
Westinghouse, Eugene was transferred to
South America
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the souther ...
, where he moved with his wife and three children to
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...
, Brazil. There Mickey won the state tennis championship in 1927.
Mickey was always involved in tennis. In ''The Game: My 40 Years in Tennis'', tennis champion
Jack Kramer wrote that Mickey Falkenburg was "the first person to ever suggest to him the idea of a team-tennis league," a league which he later created.
Bob's sister,
Jinx Falkenburg,
an American film star/model and radio and television talk show host, was also an amateur tennis player and his brother Tom had a successful tennis career as well.
He started to play tennis in 1936 when he was 10 years old. Like other players from
Southern California
Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...
, he frequently played at the
Los Angeles Tennis Club, located very close to his family's home. Bob also played at the
Bel-Air Country Club where he won the junior tennis tournament in 1937. As a youngster, he participated in different tournaments around the city.
[
]
Tennis career
In 1942 and 1943 while attending Fairfax High School, Falkenburg won the National Interscholastic singles title and won the national doubles title with his brother, Tom. In 1943, Falkenburg became the Los Angeles city singles title holder. The following year he claimed the United States doubles crown with Don McNeill at Forest Hills, New York. In 1943 Bob became one of the youngest players to enter the US Top 10 amateur ranks. He remained in the U.S. top 10 for five years and was ranked as World No. 7 by sports journalist John Olliff of ''The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
It was f ...
''. He won the men's singles in the Ojai Tennis Tournament in 1950.
From 1944 to 1945, during World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Falkenburg served in the military as an air cadet. Being enlisted in the service, however, did not put a complete halt to his tennis career and he continued to play occasionally while in the Air Force. In 1946, while attending the University of Southern California
, mottoeng = "Let whoever earns the palm bear it"
, religious_affiliation = Nonsectarian—historically Methodist
, established =
, accreditation = WSCUC
, type = Private research university
, academic_affiliations =
, endowment = $8. ...
, he won the NCAA singles and doubles titles. He teamed again with his brother Tom to win the NCAA doubles final.[
At the age of 20, Falkenburg was considered to have "the fastest serve in tennis."] After marrying a Brazilian, Lourdes Mayrink Veiga Machado, in 1947 he moved to Rio de Janeiro in 1950, where he played on the 1954 and 1955 Brazilian Davis Cup teams.
Wimbledon titles
In 1947, he paired with Jack Kramer and they won the Wimbledon doubles title. A year later, in 1948, Falkenburg reached the pinnacle of his tennis career by winning the Wimbledon singles championship. He won the acclaimed tennis crown against Australian John Bromwich
John Edward Bromwich (14 November 1918 – 21 October 1999) was an Australian tennis player who, along with fellow countryman Vivian McGrath, was one of the first great players to use a two-handed backhand. He was a natural left-hander, thoug ...
. Bromwich had a match point at 5–3 in the fifth set, but Falkenburg saved three match points and went on to win 7–5 in the fifth set.
It took 71 years before Falkenburg's feat was repeated. At Wimbledon in 2019, Novak Djokovic
Novak Djokovic ( sr-Cyrl, Новак Ђоковић, translit=Novak Đoković, ; born 22 May 1987) is a Serbian professional tennis player. He has been ranked world No. 1 for a record total 373 weeks, and has finished as the year-end No. 1 ...
fought off Roger Federer
Roger Federer (; born 8 August 1981) is a Swiss former professional tennis player. He was ranked world No. 1 by the Association of Tennis Professionals (ATP) for 310 weeks, including a record 237 consecutive weeks, and finished as the year-e ...
by saving two championship points in the fifth and final set to win the men's title for the fifth time. Falkenburg won Wimbledon because he was not only a great tennis player, but a superb strategist. Fellow tennis player Tom Brown, who was a runner up in the 1947 Wimbledon Championships
The 1947 Wimbledon Championships took place on the outdoor grass courts at the All England Lawn Tennis and Croquet Club in Wimbledon, London, United Kingdom. The tournament was held from Monday 23 June until Saturday 5 July 1947. It was the 61st ...
described Falkenburg's competitive approach, "He would review the situation, figure out what was likely, and take chances."
Hall of Fame inductions
Falkenburg has been inducted into numerous Halls of Fame, including the International Tennis Hall of Fame
The International Tennis Hall of Fame is located in Newport, Rhode Island, United States. It honors both players and other contributors to the sport of tennis. The complex, the former Newport Casino, includes a museum, grass tennis courts, an ind ...
in 1974, the Intercollegiate Tennis Hall of Fame in 1985, the Fairfax High School Hall of Fame in 1999, the U.S.C. Hall of Fame in 2009, and the Southern California Tennis Association Hall of Fame in 2010.[
]
Bob's restaurants
Falkenburg was offered a $100,000-a-year professional tennis contract. He turned it down and instead opened an ice cream and fast food business in Brazil. Soon after opening the first ice cream shop near the Copacabana beach front in 1952, his business became a success. Falkenburg's soft ice cream was the first introduced to Brazil.
A year later, the ice cream shop became a fast food restaurant. The restaurant, named Bob's, was the first fast food restaurant in South America. Bob's menu includes traditional American food such as hamburgers, hot dogs, milkshakes and sundaes. Because it offered new tastes and a modern look, Bob's became a hit with the Brazilian glitterati, making Bob's the most prosperous food business in Brazil. As of 2011, Bob's, no longer owned by Falkenburg, has over 600 locations in Brazil as well as three other countries.
Golf career
Falkenburg also had a successful amateur golf career. He played in many international golf championships and won the Brazilian amateur championship three times. He took part in golf tournaments including the Bob Hope Desert Classic, where his team won in 1967; the Bing Crosby Pro-Am in Pebble Beach, California, where he played several times; the Eisenhower Cup, where he played for Brazil in Rome in 1964, Mexico City in 1966 and Melbourne in 1968; and in the United Kingdom at the British Amateur Golf Championship, where he led the American contingent on the first qualifying round after having a hole-in-one at Carnoustie. He also participated as an amateur in various European golf championships in France, Spain, Germany, Switzerland, Belgium and several Scandinavian countries.
Personal life
In 1970, the Falkenburgs moved back to Southern California. In 1974, at the age of 48, he sold the Bob's chain (consisting of 12 stores) to Libby of Brazil (later acquired by Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...
). Retired in Los Angeles, Falkenburg spent much time playing golf at the Bel-Air Country Club, where he often played with former Los Angeles Lakers star and friend Jerry West
Jerome Alan West (born May 28, 1938) is an American basketball executive and former player. He played professionally for the Los Angeles Lakers of the National Basketball Association (NBA). His nicknames included "Mr. Clutch", for his ability ...
and others. He became the president of the club. Falkenburg and his wife resided in Santa Ynez, California. He died in Santa Ynez on January 6, 2022, at the age of 95.
Grand Slam finals
Source:
Singles (1 title)
Doubles (2 titles, 1 runner-up)
Mixed doubles (1 runner-up)
Performance timeline
Source:
References
Citations
General sources
* ''The Game: My 40 Years in Tennis'' (1979), Jack Kramer with Frank Deford ()
External links
*
*
*
*
{{DEFAULTSORT:Falkenburg, Bob
1926 births
2022 deaths
American businesspeople
American emigrants to Brazil
American male tennis players
Brazilian male tennis players
Grand Slam (tennis) champions in men's doubles
Grand Slam (tennis) champions in men's singles
International Tennis Hall of Fame inductees
Military personnel from California
Military personnel from New York City
Naturalized citizens of Brazil
Sportspeople from Brooklyn
Sportspeople from Los Angeles
Tennis people from New York (state)
United States Army Air Forces officers
United States Army Air Forces personnel of World War II
United States National champions (tennis)
USC Trojans men's tennis players
Wimbledon champions (pre-Open Era)