Bob Bejan is currently head of global events, production studios and the marketing community at Microsoft Corporation. Prior to his return to Microsoft Mr. Bejan was the Chief Development Officer of

MSLGROUP MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selva ...

. He is the co-founder and chairman of PBJS, Inc., an advertising and marketing consulting firm that formed from the merger of Insight Creative and Optimobius, Inc., where he was previously CEO. PBJS, Inc. is now part of

. He also acts on the Board of Advisors for Revenue Science and is on the Board of Directors for Aptimus, Inc. His career has spanned many types of new media and interactive media, including work at Interfilm, LLC,

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

, Virtual Worlds, Inc. and

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

Interactive Entertainment. He is also a member of the

Directors Guild The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merge ...

and the Writer's Guild.

Biography

Bejan started in theatre, acquiring a Bachelor of Arts in Theatre Arts from the University of the Pacific. His early work consisted of

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

performances including a revival of

West Side Story ''West Side Story'' is a musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a book by Arthur Laurents. Inspired by William Shakespeare's play '' Romeo and Juliet'', the story is set in the mid ...

and Grease. He also did the voice of Michelangelo on two

Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo, Michelangelo, Donatello and Raphael, four anthropomorphic turtle brothers (named after It ...

albums. Following work with Bejan/Nelson Entertainment, Inc. and Controlled Entropy Music Inc., Bejan's executive career took off with Virtual Worlds, Inc. There he directed the development of BattleTech Centers, a

virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...

location-based entertainment center. The first of these opened in the North Pier Mall in Chicago before spreading to other locations such as Japan. Following the mixed success of the BattleTech Centers, Bejan was responsible for the founding of Interfilm, Inc. in 1992. Interfilm created the first

interactive films The term interactive video usually refers to a technique used to blend interaction and linear film or video. History In 1962, Steve Russell, a student at the Massachusetts Institute of Technology (MIT), created Spacewar!, the world's first inter ...

. These were displayed in theatres across the United States. Bejan moved on to Warner Bros. Interactive Entertainment in 1994, where he served as vice president of creative development. He controlled all original programming for the division, including its presence on the Web and America Online. In 1996, Bejan left Warner Bros. to work at Microsoft Corp., where he served as executive producer of

MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...

for the United States. His role at Microsoft built upon his work at Warner Bros., as he once again was responsible for controlling original programming for his division. Bejan's importance at the company increased as he became General Manager in charge of monetization of advertising and strategic alliances. In 2003 Bejan left Microsoft and eventually founded Optimus Inc., which later merged with Insight Creative in 2006 to become the advertising and marketing consulting firm known as PBJS, Inc. PBJS was sold to

Publicis Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

. Bejan returned to Microsoft in 2016 handling the company's global events, production studios and marketing community division.

References

Bejan's profile at PBJS, Inc.Executive profile for BejanProfile for Bejan at Revenue Science
{{DEFAULTSORT:Bejan, Bob American marketing people Living people Year of birth missing (living people)