Bob's () is a Brazilian
fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...
chain, founded in 1952 by the
American Brazilian
An American Brazilian ( pt, italic=yes, américo-brasileiro, norte-americano-brasileiro, estadunidense-brasileiro) is a Brazilian person who is fully, partially or predominantly of European-American descent or a U.S.-born immigrant in Brazil.
...
tennis champion
Bob Falkenburg,
Wimbledon tournament winner in 1948. The first store was opened in the
Copacabana neighborhood of
Rio de Janeiro. It is the first Brazilian fast food chain.
In 1972, Falkenburg sold the franchise to the
Brazilian Fast Food Corporation Brazil Fast Food Corporation (BFFC) is a food service holding company in Brazil that includes BFFC do Brasil Participacões, Ltda. It also operated in Angola and Chile. The restaurants and kiosks include company owned operations and franchisees such ...
(BFFC).
Big Bob
Among the main sandwiches sold by the company, Big Bob is the most popular and it is made of two
hamburgers,
onions and
leaf chicory. Test
The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the
Ovomaltine milkshake
A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixture ...
.
Business model
In 1984, Bob's started a
franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
system, opening new stores in
Vitória,
Espírito Santo. Since then, Bob's has been expanding within Brazil and internationally. Today, there are about 811 stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in
Portugal (
Carcavelos
Carcavelos () was, until 2013, a Freguesia (Portugal), civil parish in the Portugal, Portuguese Concelho, municipality of Cascais, about west of Lisbon. In 2013, the parish merged into the new parish Carcavelos e Parede. The parish was known for t ...
,
Algés and
Bragança) as well as in
Chile and
Angola, however since 2021 the company's website shows that they have closed.
Other brands
Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the
Ovomaltine's) compared to ice cream.
Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.
“BFFC coloca em prática BEXPRESS by Bob’s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento”
, 1001franquias.com, September 6, 2010
See also
* List of hamburger restaurants
References
External links
Official website
{{Food chains in Brazil
Fast-food chains of Brazil
Fast-food hamburger restaurants
Food and drink companies based in Rio de Janeiro (city)
Restaurants established in 1952
Brazilian brands
Hamburger restaurants
1952 establishments in Brazil