Bob's () is a Brazilian
fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...
chain, founded in 1952 by the
American Brazilian tennis champion
Bob Falkenburg
Robert Falkenburg (January 29, 1926 – January 6, 2022) was an American amateur tennis player and entrepreneur. He is best known for winning the Men's Singles at the 1948 Wimbledon Championships and for introducing soft ice cream and American f ...
,
Wimbledon
Wimbledon most often refers to:
* Wimbledon, London, a district of southwest London
* Wimbledon Championships, the oldest tennis tournament in the world and one of the four Grand Slam championships
Wimbledon may also refer to:
Places London
* ...
tournament winner in 1948. The first store was opened in the
Copacabana neighborhood of
Rio de Janeiro
Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
. It is the first Brazilian fast food chain.
In 1972, Falkenburg sold the franchise to the
Brazilian Fast Food Corporation (BFFC).
Big Bob
Among the main sandwiches sold by the company, Big Bob is the most popular and it is made of two
hamburgers
A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or ...
,
onions
An onion (''Allium cepa'' L., from Latin ''cepa'' meaning "onion"), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus ''Allium''. The shallot is a botanical variety of the onion ...
and
leaf chicory. Test
The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the
Ovomaltine
Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (except in the blue packaging in the United States), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovaltin ...
milkshake
A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixture ...
.
Business model
In 1984, Bob's started a
franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
system, opening new stores in
Vitória,
Espírito Santo
Espírito Santo (, , ; ) is a state in southeastern Brazil. Its capital is Vitória, and its largest city is Serra. With an extensive coastline, the state hosts some of the country's main ports, and its beaches are significant tourist attra ...
. Since then, Bob's has been expanding within Brazil and internationally. Today, there are about 811 stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
(
Carcavelos
Carcavelos () was, until 2013, a Freguesia (Portugal), civil parish in the Portugal, Portuguese Concelho, municipality of Cascais, about west of Lisbon. In 2013, the parish merged into the new parish Carcavelos e Parede. The parish was known for t ...
,
Algés and
Bragança) as well as in
Chile
Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
and
Angola
, national_anthem = " Angola Avante"()
, image_map =
, map_caption =
, capital = Luanda
, religion =
, religion_year = 2020
, religion_ref =
, coordina ...
, however since 2021 the company's website shows that they have closed.
Other brands
Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the
Ovomaltine
Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (except in the blue packaging in the United States), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovaltin ...
's) compared to ice cream.
Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.
“BFFC coloca em prática BEXPRESS by Bob’s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento”
, 1001franquias.com, September 6, 2010
See also
* List of hamburger restaurants
This is a list of notable hamburger restaurants. A hamburger is a sandwich consisting of one or more cooked patties of ground meat (usually beef) usually placed inside a sliced hamburger bun. Hamburgers are often served with lettuce, bacon, tom ...
References
External links
Official website
{{Food chains in Brazil
Fast-food chains of Brazil
Fast-food hamburger restaurants
Food and drink companies based in Rio de Janeiro (city)
Restaurants established in 1952
Brazilian brands
Hamburger restaurants
1952 establishments in Brazil