Blood (In This Moment Song)
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"Blood" is a song by American
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
band
In This Moment In This Moment is an American rock band from Los Angeles, California, formed by singer Maria Brink and guitarist Chris Howorth in 2005. They found drummer Jeff Fabb and started the band as Dying Star. Unhappy with their musical direction, they ...
. Released June 12, 2012, it is the first single released from their fourth studio album, ''Blood''.


Track listing


About the song

'Blood' was one of the first two songs written for the upcoming album. It was written by bandmates Maria Brink and Chris Howorth along with longtime producer
Kevin Churko Kevin Gregory Churko (born 19 January 1968) is a Canadian record producer, sound engineer and musician best known for his work with artists such as Ozzy Osbourne, Papa Roach, Hinder, Modern Science, Five Finger Death Punch, Disturbed, In This M ...
and his son Kane. The song features Brink's intense vocals, heavy guitars and Electronica elements which gives the band a fresh new sound. The song first premiered live during their set on the Soundwave festival March 2, 2012. A stream of the studio version premiered in a Cage Match battle on
WWBN WWBN (101.5 FM, "Banana 101.5") is a radio station broadcasting mainstream rock to Flint and The Thumb areas of Michigan. Syndicated shows on Banana include the morning comedy program ''The Free Beer and Hot Wings Show'', and music programs '' L ...
on May 31, 2012. The single was released to all digital retailers on June 12, 2012.


Music video

The music video was directed by Robert John Kley. A 1-minute teaser was released on the bands
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page on June 26, 2012, while the full video premiered on
Loudwire ''Loudwire'' is an American online media magazine that covers news of hard rock and heavy metal artists. It is owned by media and entertainment business Townsquare Media. Since its launch in August of 2011, ''Loudwire'' has secured exclusive ...
July 10. The video features a Snow White theme with Maria Brink singing while sitting on a throne surrounded by women wearing white masks. Each character in the video represents a different emotion. "The video is about showing the different sides of me. The vulnerable, scared side. The empowering “conquer all” side. The really feminine Aphrodite side."


Personnel

*
Maria Brink Maria Brink (born December 18, 1977) is an American singer and songwriter, best known as the frontwoman of the metal band The band has gone on to release seven studio albums and receive four nominations, two from Alternative Press Music Awards, ...
 – lead vocals, piano *Chris Howorth – lead guitar, backing vocals *Randy Weitzel – rhythm guitar *Travis Johnson – bass *Tom Hane – drums


Reception

The single peaked at number 9 on the ''
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''
Mainstream Rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...
and Active Rock charts, and at number 37 on
Rock Songs Hot Rock & Alternative Songs (formerly known as Rock Songs and Hot Rock Songs) is a record chart published by ''Billboard'' magazine. From its debut on June 20, 2009, through October 13, 2012, the chart ranked the airplay of songs across alternati ...
, making this the first In This Moment single to chart on ''Billboard''. Spencer Kaufman of
Loudwire ''Loudwire'' is an American online media magazine that covers news of hard rock and heavy metal artists. It is owned by media and entertainment business Townsquare Media. Since its launch in August of 2011, ''Loudwire'' has secured exclusive ...
said the song is "a passionate track both musically and lyrically". Blood is also the best-selling single of all time for the band's label
Century Media A century is a period of 100 years. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. A centennial or ...
. On March 29, 2017, the single was certified gold by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA), moving 500,000 copies in the United States.


Charts


Certifications


References

{{authority control 2012 singles In This Moment songs 2012 songs Song recordings produced by Kevin Churko Century Media Records singles Songs written by Kevin Churko Songs written by Kane Churko Nu metal songs