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Black Twitter is an
internet community A virtual community is a social network of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communi ...
largely consisting of African-American users on the social network
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
focused on issues of interest to the black community in the United States.André Brock
"From the Blackhand Side: Twitter as a Cultural Conversation"
, ''Journal of Broadcasting & Electronic Media'', 56(4), December 12, 2012 (hereafter Brock 2012).
Apryl Williams and Doris Domoszlai
"#BlackTwitter: a networked cultural identity"
, The Ripple Effect, Harmony Institute, August 6, 2013.
Feminista Jones described it in ''
Salon Salon may refer to: Common meanings * Beauty salon, a venue for cosmetic treatments * French term for a drawing room, an architectural space in a home * Salon (gathering), a meeting for learning or enjoyment Arts and entertainment * Salon (P ...
'' as "a collective of active, primarily African-American Twitter users who have created a virtual community proving adept at bringing about a wide range of sociopolitical changes."Feminista Jones
"Is Twitter the underground railroad of activism?"
, ''Salon'', July 17, 2013.
A similar Black Twitter community grew in South Africa in the early 2010s.


User base

According to a 2013 report by the
Pew Research Center The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the w ...
, 28 percent of African Americans who used the Internet used Twitter, compared to 20 percent of online white, non-Hispanic Americans. By 2018, this gap had shrunk, with 26 percent of all African American adults using Twitter, compared to 24 percent of white adults and 20 percent of Hispanic adults. In addition, in 2013, 11 percent of African-American Twitter users said they used Twitter at least once a day, compared to 3 percent of white users. BlackTwitter.com was launched as a
news aggregator In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply an aggregator, is client software or a web application that aggregates syndicated web content such as online newspapers, blogs, podc ...
reflective of black culture in 2020. User and social media researcher André Brock of the
University of Iowa The University of Iowa (UI, U of I, UIowa, or simply Iowa) is a public university, public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is org ...
dates the first published comments on Black Twitter usage to a 2008 piece by blogger
Anil Dash Anil Dash (; born September 5, 1975) is an American technology executive, entrepreneur, Prince scholar and writer. He is the Head of Glitch and VP of Developer Experience at Fastly. Career In 1999, Dash launched his personal weblog, dashes.com ...
, and a 2009 article by Chris Wilson in ''
The Root "The Root" is a song by American recording artist D'Angelo. It is the eighth track on his second studio album, ''Voodoo'', which was released on January 25, 2000, by Virgin Records. "The Root" was recorded and produced by D'Angelo at New York's ...
'' describing the viral success of Twitter joke memes such as #YouKnowYoureBlackWhen and #YouKnowYoureFromQueens that were primarily aimed at Black Twitter users. Brock cites the first reference to a Black Twitter community—as "Late Night Black People Twitter" and "Black People Twitter"—in the November 2009 article "What Were Black People Talking About on Twitter Last Night?" by
Choire Sicha Choire Sicha ( , born November 19, 1971) is an American writer and blogger. In June 2021, he became an editor-at-large at ''New York''; he had been the editor of ''The New York Times'' Style section since September 2017. Previously, he served as ...
, co-founder of current-affairs website ''
The Awl ''The Awl'' was a website about "news, ideas and obscure Internet minutiae of the day" based in New York City. Its motto was "Be Less Stupid." History Founded in April 2009 by David Cho and former ''Gawker'' editors Choire Sicha and Alex Balk ...
''. Sicha described it as "huge, organic and … seemingly seriously nocturnal"—in fact, active around the clock.
Kyra Gaunt Kyra may refer to: Places * Kyra, Cyprus, a village * Kyra, Russia, a rural locality (''selo'') in Zabaykalsky Krai * Kyra River, a river in Kyra, Russia Given name * Kyra (given name) * Kyra (''Charmed''), a fictional character in the TV series ...
, an early adopter who participated in Black Twitter who also became a social media researcher, shared reactions to black users at the first 140 Characters Conference (#140Conf) that took place on November 17, 2009, at the O2 Indigo in London. Her slide deck offered examples of racist reactions to the topic #Thatsafrican that started trending in July 2008. She and other users claimed the trending topic was censored by the platform. She and other Black Twitter users began blogging and micro-blogging about Black Twitter identity. The blogging led to buzz-worthy media appearances about Twitter. Social media researcher Sarah Florini prefers to discuss the interactions among this community of users as an "enclave."


Reciprocity and community

An August 2010 article by
Farhad Manjoo Farhad Manjoo (born 1978) is an American journalist. Manjoo was a staff writer for ''Slate'' magazine from 2008 to September 2013, when they left to join ''The Wall Street Journal''. In January 2014, they joined ''The New York Times'', replacing ...
in ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'', "How Black People Use Twitter," brought the community to wider attention. Manjoo wrote that young black people appeared to use Twitter in a particular way: "They form tighter clusters on the network—they follow one another more readily, they retweet each other more often, and more of their posts are @-replies—posts directed at other users."Farhad Manjoo
"How Black People Use Twitter"
, ''Slate'', August 10, 2010.
Manjoo cited Brendan Meeder of
Carnegie Mellon University Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...
, who argued that the high level of reciprocity between the many users who initiate
hashtags A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
(or "blacktags") leads to a high-density, influential network. Furthermore, a 2014 dissertation by Meredith Clark, whom
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
in 2014 called "the go-to person about Black Twitter, studied the topic of African American practice of creating hashtags on Twitter by arguing that most people use them to “test their opinions with the assurance they are being shared within a space where fundamental values are still agreed upon". She explains that users on Black Twitter began to use hashtags as a way to attract members of society with similar ideals to a single conversation in order to interact with each other and feel as though they are engaged in a “safe space”. Clark characterizes the use of Black Twitter as critically important to the group, as the conversation helps “cement the hashtag as a cultural artifact recognizable in the minds of both Black Twitter participants and individuals with no knowledge of the initial discussion”. She argues that hashtags have transitioned from serving as a method of setting up conversation between separate parties to an underlying reason behind how users outside Black Twitter learn about the thoughts and feelings of African Americans in the present world. Manjoo's article in ''Slate'' drew criticism from American and Africana studies scholar Kimberly C. Ellis. She concluded that large parts of the article had generalized too much, and published a response to it titled "Why 'They' Don't Understand What Black People Do On Twitter." Pointing out the diversity of black people on Twitter, she said, " 's clear that not only Slate but the rest of mainstream America has no real idea who Black people are, no real clue about our humanity, in general .. For us, Twitter is an electronic medium that allows enough flexibility for uninhibited and fabricated creativity while exhibiting more of the strengths of social media that allow us to build community. ..Actually, we talk to each other AND we broadcast a message to the world, hence the popularity of the Trending Topics and Twitter usage, yes?" Ellis said that the most appropriate response she had seen to the ''Slate'' article was that by Twitter user @InnyVinny, who made the point that "black people are not a monolith" and then presented a wide array of brown Twitter bird drawings on her blogsite to express the diverse range of Black Twitter users; the #browntwitterbird hashtag immediately went viral, as users adopted or suggested new Twitter birds.Chase Hoffberger
"The demystification of 'Black Twitter
''
The Daily Dot ''The Daily Dot'' is a digital media company covering the culture of the Internet and the World Wide Web. Founded by Nicholas White in 2011, ''The Daily Dot'' is headquartered in Austin, Texas. The site, conceived as the Internet's "hometown ...
'', March 9, 2012.
*Marcia Wade Talbert
"SXSW 2012: The Power of 'Black Twitter
''
Black Enterprise ''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl G ...
'', March 14, 2012. * *Xeni Jardin
"Brown Twitter Bird: a reaction to 'How Black People Use Twitter
BoingBoing ''Boing Boing'' is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twice won ...
, August 14, 2010. *InnyVinny
"...oh, Slate..."
, innyvinny.com, August 10, 2010.
According to Shani O. Hilton writing in 2013, the defining characteristic of Black Twitter is that its members "a) are interested in issues of race in the news and pop culture and b) tweet A LOT." She adds that while the community includes thousands of black Twitter users, in fact "not everyone within Black Twitter is black, and not every black person on Twitter is in Black Twitter". She also notes that the viral reach and focus of Black Twitter's hashtags have transformed it from a mere source of entertainment, and object of outside curiosity, to "a cultural force in its own right ... Now, black folks on Twitter aren't just influencing the conversation online, they're creating it."Shani O. Hilton
"The Secret Power Of Black Twitter"
,
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...
, July 16, 2013.
Apryl Williams and Doris Domoszlai (2013) similarly state, "There is no single identity or set of characteristics that define Black Twitter. Like all cultural groups, Black Twitter is dynamic, containing a variety of viewpoints and identities. We think of Black Twitter as a
social construct Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about reality, physical reality arise from collaborative consensus, instead of pure observation of said reality. The ...
created by a self-selecting community of users to describe aspects of black American society through their use of the Twitter platform. Not everyone on Black Twitter is black, and not everyone who is black is represented by Black Twitter."


Signifyin'

Feminista Jones has argued that Black Twitter's historical cultural roots are the
spirituals Spirituals (also known as Negro spirituals, African American spirituals, Black spirituals, or spiritual music) is a genre of Christian music that is associated with Black Americans, which merged sub-Saharan African cultural heritage with the e ...
, or
work songs A work song is a piece of music closely connected to a form of work, either sung while conducting a task (usually to coordinate timing) or a song linked to a task which might be a connected narrative, description, or protest song. Definitions and ...
, sung by slaves in the United States, when finding a universal means of communication was essential to survival and grassroots organization. Several writers see Black Twitter interaction as a form of signifyin', wordplay involving tropes such as
irony Irony (), in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected; it is an important rhetorical device and literary technique. Irony can be categorized into ...
and
hyperbole Hyperbole (; adj. hyperbolic ) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth'). In poetry and oratory, it emphasizes, evokes strong feelings, and ...
. André Brock states that the Black Tweeter is the signifier, while the hashtag is signifier,
sign A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or me ...
and signified, "marking ... the concept to be signified, the cultural context within which the tweet should be understood, and the 'call' awaiting a response." He writes: "Tweet-as-signifyin', then, can be understood as a discursive, public performance of Black identity." Sarah Florini of UW-Madison also interprets Black Twitter within the context of signifyin'. She writes that race is normally "deeply tied to corporeal signifiers"; in the absence of the body, black users display their racial identities through wordplay and other language that shows knowledge of black culture. Black Twitter has become an important platform for this performance.Sarah Florini
"Tweets, Tweeps, and Signifyin’: Communication and Cultural Performance on 'Black Twitter
''Television & New Media'', March 7, 2013.
Florini notes that the specific construction of Twitter itself contributes to the ability for African Americans to signify on Black Twitter. She contends that "Twitter’s architecture creates participant structures that accommodate the crucial function of the audience during signifyin’". By being able to see each other's replies and retweets, the user base is able to jointly partake in an extended dialogue where each person tries to participate in the signifyin’. In addition, Florini adds that "Twitter mimics another key aspect of how signifyin’ games are traditionally played—speed". Specifically, the retweets and replies are able to be sent so quickly that it replaces the need for the audience members to interact in person. In addition the practices of signifying create a signalling that one is entering a communicative collective space rather than functioning as an individual. Tweets become part of Black Twitter by responding to the calls in the tag. Hashtags embody a performance of blackness through a transmission of racial knowledge into wordplay. Sarah Florini in particular focuses on how an active self-identification of blackness rejects notions of a post-racial society by disrupting the narratives of a color-blind society. This rejection of a post-racial society gets tied into the collective practices of performance by turning narratives such as the Republican National Committee's declaration of Rosa Parks ending racism into a moment of critique and ridicule under the guise of a game. Moments where performance of blackness meet social critique allow for the spaces of activism to be created. The Republican Party later rescinded their statement to acknowledge that racism was not over. Manjoo referred to the hashtags the black community uses as "blacktags," citing
Baratunde Thurston Baratunde Rafiq Thurston (; born September 11, 1977) is an American writer, comedian, and commentator. Thurston co-founded the black political bloJack and Jill Politics whose coverage of the 2008 Democratic National Convention was archived in the ...
, then of ''
The Onion ''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 2 ...
'', who argued that blacktags are a version of
the dozens The Dozens is a game played between two contestants in which the participants insult each other until one of them gives up. Common in African-American communities, the Dozens is almost exclusively played in front of an audience, who encourage the ...
. Also an example of signifyin', this is a game popular with African Americans in which participants outdo each other by throwing insults back and forth ("
Yo momma ''Yo Momma'' is an American television show based upon insulting one's mother. Creators, executive producers and hosts are Wilmer Valderrama, along with Sam Sarpong (Seasons 1 and 2), Jason Everhart and Destiny Lightsy. The show was produced ...
so bowlegged, she look like a bite out of a donut," "Yo momma sent her picture to the lonely hearts club, but they sent it back and said, 'We ain't that lonely!). According to Thurston, the brevity of tweets and the instant feedback mean Twitter fits well into the African tradition of
call and response Call and response is a form of interaction between a speaker and an audience in which the speaker's statements ("calls") are punctuated by responses from the listeners. This form is also used in music, where it falls under the general category of ...
.


Black Twitter humor

Humor as a form of social commentary Many scholars have highlighted how Black Twitter offers a platform for users to share humorous, yet insightful messages. More recently, Black Twitter spotlighted the "BBQing While Black", incident during which a white woman called police officers on a black family barbecuing in the park. Oakland police arrived; no one was arrested.Moody-Ramirez, M., Cole, H. (2018). Race, Gender & Image Repair Case Studies in the Early 21st Century. Lexington Press. When speaking on CNN about her dissent towards former President Donald Trump, CNN commentator
Angela Rye Angela Rye (born October 26, 1979) is the Principal and CEO of IMPACT Strategies, a political advocacy firm formerly based in Washington, DC. She is a special correspondent on ESPN. She was (until November 2020) a liberal political commentator ...
stated " hewill never claim Trump as her bigot president."


Black Twitter and image repair

In their 2018 book, ''Race, Gender & Image Repair Case Studies in the Early 21st Century'', Mia Moody-Ramirez and Hazel Cole explored how Black Twitter has been used to repair the image of individuals and corporations using
William Benoit William Lyon Benoit (born March 17, 1953) is an American scholar in the field of political communication. He graduated from Ball State University in 1975 and obtained his Master of Arts degree from Central Michigan University in 1976. He also h ...
's typology of image repair. The popularity of #NiggerNavy provides an example of how social media users used Twitter to call out social injustices. Black Twitter reacted in January 2017 when
Yahoo Finance Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for person ...
misspelled the word "bigger" with an "n" instead of a "b", in a Twitter link to a story on President-elect
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
's plans to enlarge America's navy, thus unintentionally changing what was meant as a "bigger navy" into a "
nigger In the English language, the word ''nigger'' is an ethnic slur used against black people, especially African Americans. Starting in the late 1990s, references to ''nigger'' have been progressively replaced by the euphemism , notably in cases ...
navy". This is a notable example of an "
atomic typo A typographical error (often shortened to typo), also called a misprint, is a mistake (such as a spelling mistake) made in the typing of printed (or electronic) material. Historically, this referred to mistakes in manual type-setting (typography) ...
" where a typo is undetected by
spell checker In software, a spell checker (or spelling checker or spell check) is a software feature that checks for misspellings in a text. Spell-checking features are often embedded in software or services, such as a word processor, email client, electronic di ...
s because the typo happens to be a correctly spelt word. The tweet containing a racial slur gained more than 1,000 retweets before being deleted, almost one hour after it was shared. Yahoo Finance published an apology shortly after, saying it was a "mistake". It was too late. Black Twitter turned #NiggerNavy into a joke for many Twitter users. Unlike other image repair cases in which celebrities used remorse and mortification,


Black women's experience on Black Twitter

When highlighting Black Twitter, it is important to still acknowledge that it is an intersectional space as Black people have intersecting identities that impact how they engage in spaces and counterpublics. As research shows that college-aged women use social media more than college-aged men, Black college-aged women also use social media more than Black-college aged men. Digital counterpublics like Twitter have been important spaces for students to resist white supremacy. Dr. Marc Lamont Hill has positioned that, Black Twitter "is a digital counterpublic that enable critical pedagogy, political organizing, and both symbolic and material forms of resistance to anti-Black state violence within the United States." It was also mentioned by former CEO Jack Dorsey that Black Twitter is "such a powerful force". Although Black Twitter is used to unite black people in the fight against white supremacy, it's also imperative to highlight how Black Women in particular are treated on the platform. A study performed by Amnesty International shows that Black Women are the most abused group on the platform. That study concludes that Black Women are 84 percent more likely to be targeted than their white counterparts and that they, along with Latinx Women, are faced with more abuse on the platform than any other demographic. Now, under Elon Musk's control over Twitter, this has led to the Black community fear that blocked accounts used for harassment, abuse, misinformation and violence could be allowed back on the platform due to Musk's viewpoints on free speech, stating that he will be "very reluctant to delete things." With Black women spending a lot of time on social media, their resistance to white supremacy and creating counter-narratives can be seen through hashtags developed like #BlackGirlMagic, #BlackGirlsMatter, etc. " Social media has become a crucial space for discussing, dismantling, and organizing against anti-Black racism for young Black women."


Influence

Having been the topic of a 2012 SXSW Interactive panel led by Kimberly Ellis, Black Twitter came to wider public attention in July 2013, when it was credited with having stopped a book deal between a Seattle literary agent and one of the jurors in the
trial of George Zimmerman ''State of Florida v. George Zimmerman'' was a criminal prosecution of George Zimmerman on the charge of second-degree murder stemming from the killing of Trayvon Martin on February 26, 2012. On April 11, 2012, George Zimmerman, a Hispanic man ...
. Zimmerman – who had only been arrested and charged after a large-scale social media campaign including petitions circulated on Twitter that attracted millions of signatures – was controversially acquitted that month of charges stemming from the February 2012
killing of Trayvon Martin On the night of February 26, 2012, in Sanford, Florida, United States, George Zimmerman fatally shot Trayvon Martin, a 17-year-old African-American boy. Zimmerman, a 28-year-old man of mixed race, was the neighborhood watch coordinator for his ...
, a black teenager in Florida. Black Twitter's swift response to the juror's proposed book, spearheaded by Twitter user Genie Lauren, who launched a
change.org Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care abo ...
petition, resulted in coverage on
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
. The community was also involved in June 2013 in protesting to companies selling products by
Paula Deen Paula Ann Hiers Deen (born January 19, 1947) is an American chef, cookbook author, and TV personality. Deen resides in Savannah, Georgia, where she owns and operates The Lady & Sons restaurant and Paula Deen's Creek House with her sons, Jamie ...
, the celebrity chef, after she was accused of racism, reportedly resulting in the loss of millions of dollars' worth of business. A #paulasbestdishes hashtag game started by writer and humorist Tracy Clayton went viral. In August 2013, outrage on Black Twitter over a
Harriet Tubman Harriet Tubman (born Araminta Ross, March 10, 1913) was an American abolitionist and social activist. Born into slavery, Tubman escaped and subsequently made some 13 missions to rescue approximately 70 slaves, including family and friends, us ...
"sex parody" video
Russell Simmons Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons' ...
had posted on his
Def Comedy Jam ''Def Comedy Jam'' is an HBO television series produced by Russell Simmons. The series had its original run from March 7, 1992 to May 2, 1997. Simmons was inspired to make Def Comedy Jam by The Uptown Comedy Club in Harlem, New York and Jerry Le ...
website persuaded him to remove the video; he apologized for his error in judgment. Another example of Black Twitter influence occurred in May 2018 after
Ambien Zolpidem, sold under the brand name Ambien, among others, is a medication primarily used for the short-term treatment of sleeping problems. Guidelines recommend that it be used only after cognitive behavioral therapy for insomnia and behavioral ...
maker
Sanofi Aventis Sanofi S.A. is a French multinational pharmaceutical and healthcare company headquartered in Paris, France. Originally, the corporation was established in 1973 and merged with Synthélabo in 1999 to form Sanofi-Synthélabo. In 2004, Sanofi-Syn ...
responded to
Roseanne Barr Roseanne Cherrie Barr (born November 3, 1952) is an American actress, comedian, writer, producer, and former presidential candidate. Barr began her career in stand-up comedy before gaining acclaim in the television sitcom '' Roseanne'' (1988– ...
, who blamed their sedative for the racist tweet she posted that resulted in the cancellation of her TV show, ''Roseanne.'' Barr explained that she was "ambien tweeting" when she compared former Obama adviser
Valerie Jarrett Valerie June Jarrett ( Bowman; born November 14, 1956) is an American businesswoman and former government official. She currently serves as the Chief Executive Officer of the Obama Foundation. She previously served as the Senior Advisor to the Pre ...
to the "spawn" of "
Muslim brotherhood The Society of the Muslim Brothers ( ar, جماعة الإخوان المسلمين'' ''), better known as the Muslim Brotherhood ( ', is a transnational Sunni Islamist organization founded in Egypt by Islamic scholar and schoolteacher Hassan ...
&
Planet of the Apes ''Planet of the Apes'' is an American science fiction media franchise consisting of films, books, television series, comics, and other media about a world in which humans and intelligent apes clash for control. The franchise is based on Frenc ...
." Sanofi responded: "People of all races, religions and nationalities work at Sanofi every day to improve the lives of people around the world. While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication." In response to Twitter chatter and criticism, Barr was killed off in ''Roseanne'' via an
opioid overdose An opioid overdose is toxicity due to excessive consumption of opioids, such as morphine, codeine, heroin, fentanyl, tramadol, and methadone. This preventable pathology can be fatal if it leads to respiratory depression, a lethal condition that ca ...
. The show was renamed, ''The Conners''. Demonstrating the continued influence of Black Twitter, a 2019 SXSW Education panel, organized by Kennetta Piper, was selected to address the topic, "We Tried to Tell Y’all: Black Twitter as a Source!" Panelists included Meredith Clark, Feminista Jones, Mia Moody-Ramirez and L. Joy Williams. In 2022, Black Twitter was credited with prompting national media coverage of the
killing of Shanquella Robinson Shanquella Brenada Robinson (January 9, 1997 – October 29, 2022) was an American businesswoman, founder of a women's fashion clothing line, hairstylist and social media personality from North Carolina, United States, who was murdered while on ...
, a young American woman who mysteriously died in Mexico.


#SolidarityIsForWhiteWomen

The #SolidarityIsForWhiteWomen hashtag was created by
black feminist Black feminism is a philosophy that centers on the idea that "Black women are inherently valuable, that lack women'sliberation is a necessity not as an adjunct to somebody else's but because our need as human persons for autonomy." Race, gen ...
blogger/author Mikki Kendall in response to the Twitter comments of male feminist Hugo Schwyzer, a critique of mainstream feminism as catering to the needs of white women, while the concerns of black feminists are pushed to the side.Daniella Gibbs Leger
"Don't Mess With Black Twitter"
, ''HuffPost'', August 22, 2013.
The hashtag and subsequent conversations have been part of Black Twitter culture. In Kendall's own words: "#SolidarityIsForWhiteWomen started in a moment of frustration. ..When I launched the hashtag #SolidarityIsForWhiteWomen, I thought it would largely be a discussion between people impacted by the latest bout of problematic behavior from mainstream white feminists. It was intended to be Twitter shorthand for how often feminists of color are told that the racism they feel they experience 'isn't a feminist issue'. The first few tweets reflect the deeply personal impact of such a long-running structural issue."


#IfTheyGunnedMeDown

After
Ferguson, Missouri Ferguson is a city in St. Louis County, Missouri, United States. It is part of the Greater St. Louis metropolitan area. Per the 2020 census, the population was 18,527. History What is now the city of Ferguson was founded in 1855, when William B ...
police officer Darren Wilson fatally shot unarmed resident Michael Brown, an attorney from Jackson, Mississippi named CJ Lawrence tweeted a photo of himself speaking at his commencement at
Tougaloo College Tougaloo College is a private historically black college in the Tougaloo area of Jackson, Mississippi. It is affiliated with the United Church of Christ and Christian Church (Disciples of Christ). It was originally established in 1869 by New Yo ...
with former President
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
laughing in the background and a second photo of himself holding a bottle of
Hennessy Jas Hennessy & Co., commonly known simply as Hennessy (), is a French producer of cognac, which has its headquarters in Cognac, France. It is one of the "big four" cognac houses, along with Martell, Courvoisier, and Rémy Martin, who together ma ...
and a microphone. Lawrence posed the question, "If They Gunned me down which photo would the media use?" The hashtag became the number one trending topic in the world overnight and was ultimately named the most influential hashtag of 2014 by ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine. This was a direct criticism of the way Black victims of police violence were portrayed in media, with the assassination of their bodies being quickly followed with assassination of their characters in media. #IfTheyGunnedMeDown spread virally in the course of worldwide social media attention paid to the Ferguson crisis. The hashtag was posted several thousand times in the weeks following Lawrence's initial use of it. #IfTheyGunnedMeDown is now taught in elementary classrooms and in universities around the world. Lawrence, the creator, still lectures on #IfTheyGunnedMeDown and has since established his own media company, Black With No Chaser, to continue the mission of making sure that Black people control their narratives.


#MigosSaid

The call and response aspects of a game where users work to outdo the other are exemplified in the creation of the blacktag #MigosSaid. Black Twitter engaged in a public display of using oral traditions to critique the hierarchy of pop culture. The movement stemmed from an initial tweet on June 22, 2014, when @Pipe_Tyson tweeted, "
Migos Migos () is an American hip hop trio from Lawrenceville, Georgia, founded in 2008. The group was originally composed of Southern rappers Quavo, Takeoff, and Offset. Quavo is from Athens, Georgia; Offset and Takeoff were born and raised in Law ...
best music group since the Beatles." This sparked an online joke where users began to use the hashtag #MigosSaid to examine lyrics of the popular rap group. While the game could widely be seen as a joke it also embodied a critique of popular representations of black artists. The hashtag made in fun was used to offer a counter argument to the view the Beatles and other white popular music figures are more culturally relevant than their black counterparts.


#BlackLivesMatter

The #BlackLivesMatter hashtag was created in 2013 by activists Alicia Garza,
Patrisse Cullors Patrisse Marie Khan-Cullors Brignac (née Cullors-Brignac; born June 20, 1983) is an American activist, co-founder of the Black Lives Matter movement, artist and writer. Cullors created the hashtag in 2013 and has written and spoken widely abo ...
and
Opal Tometi Opal is a hydrated amorphous form of silica (SiO2·''n''H2O); its water content may range from 3 to 21% by weight, but is usually between 6 and 10%. Due to its amorphous property, it is classified as a mineraloid, unlike crystalline forms ...
. They felt that African Americans received unequal treatment from law enforcement. Alicia Garza describes the hashtag as follows: "Black Lives Matter is an ideological and political intervention in a world where Black lives are systematically and intentionally targeted for demise. It is an affirmation of Black folks’ contributions to this society, our humanity, and our resilience in the face of deadly oppression."


#OscarsSoWhite

The #OscarsSoWhite hashtag was originally created in 2015 in response to the
87th Academy Awards The 87th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best 2014 in film, films of 2014 and took place on February 22, 2015, at the Dolby Theatre in Hollywood, Los Angeles, Hollywood, ...
' lack of diversity amongst the nominees in major categories. The hashtag was used again when the nominations were announced for the
88th Academy Awards The 88th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2015 and took place on February 28, 2016, at the Dolby Theatre in Hollywood, Los Angeles, 5:30 p.m. PST. Du ...
the following year. April Reign, activist and former attorney, who is credited with starting the hashtag, tweeted, "It's actually worse than last year. Best Documentary and Best Original Screenplay. That's it. #OscarsSoWhite." In addition, she mentions that none of the African-American cast of ''
Straight Outta Compton ''Straight Outta Compton'' is the debut studio album by rap group N.W.A, which, led by Eazy-E, formed in Los Angeles County's City of Compton in early 1987. Released by his label, Ruthless Records, on August 8, 1988, the album was produced b ...
'' were recognized, while the Caucasian screenwriter received nominations.


#SayHerName

The #SayHerName hashtag was created in February 2015 as part of a gender-inclusive racial justice movement. The movement campaigns for black women in the United States against anti-Black violence and police violence. Gender-specific ways black women are affected by police brutality and anti-Black violence are highlighted in this movement, including the specific impact black queer women and black trans women encounter. The hashtag gained more popularity and the movement gained more momentum following
Sandra Bland Sandra Annette Bland was a 28-year-old African-American woman who was found hanged in a jail cell in Waller County, Texas, on , 2015, three days after being arrested during a traffic stop. Her death was ruled a suicide. It was followed by protes ...
's death in police custody in July 2015. This hashtag is commonly used with #BlackLivesMatter, reinforcing the intersectionality of the movement.


#IfIDieInPoliceCustody

#IfIDieInPoliceCustody is another hashtag that started trending after Sandra Bland's death. In the tweets, people ask what you would want people to know about you if you died in police custody.


#ICantBreathe

The #ICantBreathe hashtag was created after the police killing of
Eric Garner On July 17, 2014, Eric Garner was killed in the New York City borough of Staten Island after Daniel Pantaleo, a New York City Police Department (NYPD) officer, put him in a prohibited chokehold while arresting him. Video footage of the inciden ...
and the grand jury's decision to not indict Daniel Pantaleo, the police officer that choked Garner to death, on December 3, 2014. "
I can't breathe "I can't breathe" is a slogan associated with the Black Lives Matter movement in the United States. The phrase originates from the last words of Eric Garner, an unarmed man who was killed in 2014 after being put in a chokehold by a New York C ...
" were Garner's final words and can be heard in the video footage of the arrest that led to his death. The hashtag trended for days and gained attention beyond Twitter. Basketball players, including
LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...
, wore shirts with the words for warm ups on December 8, 2014. The hashtag saw resurgence in 2020, following the
death of George Floyd On , George Floyd, a 46-year-old black man, was murdered in the U.S. city of Minneapolis by Derek Chauvin, a 44-year-old white police officer. Floyd had been arrested on suspicion of using a counterfeit $20 bill. Chauvin knelt on Floyd's nec ...
and the
protests A protest (also called a demonstration, remonstration or remonstrance) is a public expression of objection, disapproval or dissent towards an idea or action, typically a political one. Protests can be thought of as acts of coopera ...
that followed.


#HandsUpDontShoot

The #HandsUpDontShoot hashtag was created after the police shooting of Michael Brown and the grand jury's decision to not indict Darren Wilson, the white Ferguson police officer that shot Brown, on November 24, 2015. Witnesses claimed that Brown had his hands up and was surrendering when Wilson fatally shot him. However, this information was deemed not credible in the face of conflicting testimonies and impacted the jury's decision. What made this particular shooting unique, was that Michael Brown's deceased body lied in the ground for four hours. Ferguson residents took to Black Twitter to share images of his body, share the story of Michael Brown being killed with his hands up, and ultimately the failure of the state to value his life. As Dr. Marc Lamont Hill puts it, "These efforts, anchored by the hashtags #MichaelBrown, #Ferguson, and #HandsUpDontShoot, transformed Brown’s death from a local event to an international cause."
Hands up, don't shoot "Hands up, don't shoot", sometimes shortened to "hands up", is a slogan and gesture that originated after the August 9, 2014, shooting of Michael Brown in Ferguson, Missouri, United States and then adopted at protests against police brutality i ...
is a slogan used by the
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
movement and was used during protests after the ruling. The slogan was supported by members of the
St. Louis Rams The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis from 1995 to the 2015 season, before moving back to Los Angeles, where the team had played from 1946 to 1994. The arr ...
football team, who entered the field during a National Football League game holding their hands up. Using the hashtag on Twitter was a form of showing solidarity with those protesting, show opposition to the decision, and bring attention to police brutality. The #HandsUpDontShoot hashtag was immediately satirized with #PantsUpDontLoot when peaceful protests turned into riotous looting and firebombing that same evening.


#BlackGirlMagic/#BlackBoyJoy

Black Twitter has also been used as a method of praise. According to Ayanna Harrison, the hashtag #BlackBoyJoy first appeared as a "natural and necessary counterpart to the more established #BlackGirlMagic". The hashtag #BlackBoyJoy appeared following the 2016 Video Music Awards ceremony, after
Chance the Rapper Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper, singer-songwriter, and record producer. Born and raised in Chicago, Bennett released his debut mixtape '' 10 Day'' in 2012. He ...
tweeted an image of himself on the red carpet using the hashtag.


#StayMadAbby

In 2015, #StayMadAbby surfaced on Black Twitter as Black students and college graduates rallied against Supreme Court Justice
Antonin Scalia Antonin Gregory Scalia (; March 11, 1936 – February 13, 2016) was an American jurist who served as an associate justice of the Supreme Court of the United States from 1986 until his death in 2016. He was described as the intellectu ...
after he made comments about their supposed inability to graduate from universities he labeled "too fast". Scalia's comments came in 2015 during oral arguments for the affirmative action case '' Fisher v. University of Texas''. The suit, filed by one-time prospective student Abigail Fisher, alleged that she was denied admission to the University of Texas at Austin because she was white, and that other, less qualified candidates were admitted because of their race. The hashtag #StayMadAbby took off with hundreds of Black graduates tweeting photos of themselves clad in caps and gowns, as well as statistics pointedly noting that Black students only account for a small share of the UT Austin student body. The hashtag #BeckyWithTheBadGrades also emerged to spotlight Fisher. The hashtag referred both to Fisher and to a
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
lyric from the song " Sorry" off her album, ''
Lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...
''.


Reception

Jonathan Pitts-Wiley, a former writer for ''
The Root "The Root" is a song by American recording artist D'Angelo. It is the eighth track on his second studio album, ''Voodoo'', which was released on January 25, 2000, by Virgin Records. "The Root" was recorded and produced by D'Angelo at New York's ...
'', cautioned in 2010 that Black Twitter was just a slice of contemporary African-American culture. "For people who aren't on the inside," he wrote, "it's sort of an inside look at a slice of the black American modes of thought. I want to be particular about that—it's just a slice of it. Unfortunately, it may be a slice that confirms what many people already think they know about black culture." Daniella Gibbs Leger, wrote in a 2013 ''HuffPost Black Voices'' article that "Black Twitter is a real thing. It is often hilarious (as with the
Paula Deen Paula Ann Hiers Deen (born January 19, 1947) is an American chef, cookbook author, and TV personality. Deen resides in Savannah, Georgia, where she owns and operates The Lady & Sons restaurant and Paula Deen's Creek House with her sons, Jamie ...
recipes hashtag); sometimes that humor comes with a bit of a sting (see any hashtag related to
Don Lemon Don Lemon (born March 1, 1966) is an American television journalist most well known for being a host on CNN. Lemon anchored weekend news programs on local television stations in Alabama and Pennsylvania during his early days as a journalist. He ...
)." Referring to the controversy over the Tubman video, she concluded, "1. Don't mess with Black Twitter because it will come for you. 2. If you're about to post a really offensive joke, take 10 minutes and really think about it. 3. There are some really funny and clever people out there on Twitter. And 4. See number 1."


Criticism


Labeling

While Black Twitter is used as a way to communicate within the black community, many people outside of said community and within do not understand the need to label it. In regards to this concern, Meredith Clark, a professor at the
University of North Texas The University of North Texas (UNT) is a public research university in Denton, Texas. It was founded as a nonsectarian, coeducational, private teachers college in 1890 and was formally adopted by the state 11 years later."Denton Normal School," ...
who studies black online communities, recalls one user's remarks, "Black Twitter is just Twitter."


Intersectionality

Additional criticism of Black Twitter is the lack of
intersectionality Intersectionality is an analytical framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege. Intersectionality identifies multiple factors of adva ...
. One example is the tweets made after rapper
Tyga Michael Ray Nguyen-StevensonMicheal Ray Stevenson ...
was pictured with the transgender porn actress
Mia Isabella Mia Isabella (born July 30, 1985) is a retired American transgender pornographic actress. Early life Isabella was born and raised in Chicago, Illinois, but spent most of her childhood in Tennessee before returning to Chicago as a teenager. She i ...
. Alicia Garza, one of the founders of the
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
movement, explained the importance of intersectionality and makes it one of the priorities in the movement. She wrote that many people find certain "charismatic black men" more appealing, which leaves "sisters, queers, trans, and disabled
lack Lack may refer to: Places * Lack, County Fermanagh, a townland in Northern Ireland * Lack, Poland * Łąck, Poland * Lack Township, Juniata County, Pennsylvania, US Other uses * Lack (surname) * Lack (manque), a term in Lacan's psychoanalyti ...
folk otake up roles in the background."


South Africa

Kenichi Serino wrote in 2013 in ''
The Christian Science Monitor ''The Christian Science Monitor'' (''CSM''), commonly known as ''The Monitor'', is a nonprofit news organization that publishes daily articles in electronic format as well as a weekly print edition. It was founded in 1908 as a daily newspaper ...
'' that South Africa was experiencing a similar Black Twitter phenomenon, with black discourse on Twitter becoming increasingly influential. In a country that has 11 official languages, Black Twitter users regularly embedded words from
isiZulu Zulu (), or isiZulu as an endonym, is a Southern Bantu language of the Nguni branch spoken in Southern Africa. It is the language of the Zulu people, with about 12 million native speakers, who primarily inhabit the province of KwaZulu-Natal of ...
,
isiXhosa Xhosa (, ) also isiXhosa as an endonym, is a Nguni language and one of the official languages of South Africa and Zimbabwe. Xhosa is spoken as a first language by approximately 8.2 million people and by another 11 million as a secon ...
, and
Sesotho Sotho () or Sesotho () or Southern Sotho is a Southern Bantu language of the Sotho–Tswana ("S.30") group, spoken primarily by the Basotho in Lesotho, where it is the national and official language; South Africa (particularly the Free Sta ...
in their tweets. In August 2016 there were approximately 7.7 million South Africans on Twitter – by August 2017, this grew to about eight million users, with 63.8% of South Africans being online. But according to journalism lecturer Unathi Kondile, black people had taken to Twitter as "a free online platform where black voices can assert themselves and their views without editors or publishers deciding if their views matter."Kenichi Serino
"#RainbowNation: The rise of South Africa's 'black Twitter
''The Christian Science Monitor'', March 7, 2013.


#FeesMustFall

#FeesMustFall was the most significant hashtag in South African Black Twitter. It started with a student-led protest movement that began in mid October 2015 in response to an increase in fees at South African universities. The protests also called for higher wages for low earning university staff who worked for private contractors such as cleaning services and campus security and for them to be employed directly by universities.


#MenAreTrash

The #MenAreTrash hashtag was another prominent topic in 2017 on South African Twitter. Black women took to the social media platform to address numerous issues such as rape,
patriarchy Patriarchy is a social system in which positions of dominance and privilege are primarily held by men. It is used, both as a technical anthropological term for families or clans controlled by the father or eldest male or group of males a ...
and
domestic violence Domestic violence (also known as domestic abuse or family violence) is violence or other abuse that occurs in a domestic setting, such as in a marriage or cohabitation. ''Domestic violence'' is often used as a synonym for ''intimate partner ...
.


#OperationDudula

Trending almost on a daily basis in South Africa is the #OperationDudula hashtag. The hashtag is used to rally people against immigration. According to journalist Pumza Fihlani, the movement behind the hashtag was founded by Nhlanhla 'Lux' Dlamini, and became prominent in 2021.


See also

*
Afrofuturism Afrofuturism is a cultural aesthetic, and philosophy of science and history that explores the intersection of the African diaspora culture with science and technology. It addresses themes and concerns of the African diaspora through technocu ...


References


Further reading

*Arceneaux, Michael
"The Miseducation of Black Twitter: Why It's Not What You Think"
''ComplexTech'', December 20, 2012. *Arceneaux, Michael. "The Miseducation of Black Twitter: Why It's Not What You Think", ''ComplexTech'', December 20, 2012. *Editorial Staff
"Black Twitter Wikipedia Page Gives The Social Media Force An Official Stamp Of Approval"
HuffPost, August 21, 2013. *Editorial Staff. "Black Twitter Wikipedia Page Gives The Social Media Force An Official Stamp Of Approval", HuffPost, August 21, 2013. *Greenfield, Rebecca
"Why Conservatives Love Black Twitter"
, ''The Wire'', July 18, 2013. *Greenfield, Rebecca. "Why Conservatives Love Black Twitter" , ''The Wire'', July 18, 2013. *Telusma, Blue
"Study: Black Twitter Matters to the news media (although they don't admit it)"
''The Grio'', February 27, 2018. {{Portal bar, United States African-American culture Social networks South African culture Twitter