Black Magic is a British brand of boxed
chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
s originally created by
Rowntree's
Rowntree's is a British confectionery brand and former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, ...
in 1933.
Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a
courtship
Courtship is the period wherein some couples get to know each other prior to a possible marriage. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marriage. A courtship may be an informal and private m ...
gift.
In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"
The brand is now owned by
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
.
Current selection
* Almond Crunch
* Raspberry Heaven
* Dreamy Fudge
* Hazelnut Swirl
* Orange Sensation
* Caramel Heart
* Coffee Crescent
* Pure Black Magic
* Midnight Truffle
See also
*
Milk Tray
Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Republic of Ireland, Ir ...
References
External links
*
Rowntree's brands
Nestlé brands
1933 establishments in the United Kingdom
Chocolate confectionery
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