Alexander Fleming (born March 19, 1994), professionally known as Black Atlass, is a
Canadian
Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
singer, songwriter and model.
His song, Paris, debuted in a
Louis Vuitton
Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
campaign, and was also featured in a Saint Laurent fragrance ad.
He was previously signed to
XO/
Republic Records
Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
and released his debut studio album, ''Pain & Pleasure'', in 2018.
He released his second studio album ''Dream Awake'' in 2020.
Early life
Black Atlass was born in
Montreal, Quebec
Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple-pea ...
. After his father got a new job his family settled in London, Ontario, where he grew up.
Career
Black Atlass began his career in the music industry while he was still in high school.
He created an eponymous EP, ''The Black Atlass'' EP, in his parents' basement in 2012. The EP's single, Paris, was used by the luxury retailer, Louis Vuitton, to score a film celebrating their exhibit at the
Musée Des Arts Décoratifs.
The track was also featured in a Saint Laurent fragrance ad in 2013. The same year, Black Atlass was invited to the front row and dressed by Christian Dior's menswear designer
Kris Van Assche
Kris Van Assche (born 12 May 1976) is a Belgian fashion designer. He was the creative director of Berluti (2018-2021), a luxury leather brand owned by LVMH, and artistic director for Dior Homme from 2007 to 2018.
Early life and education
Van Assc ...
for their spring/summer 2014 show in Paris.
He released his second EP, ''Young Bloods'', in 2014, on Fool's Gold Records. To promote the EP, toured in support of the French artist Woodkid, with dates in Toronto, Montreal and across Europe. Woodkid also directed the music video for one of the EP's songs, "Jewels", which starred the model Anja Rubik.
In the fall of 2016,
Alexander Wang featured Black Atlass in his fashion campaign alongside Kylie Jenner, Vince Staples, Lexi Boling, Zoe Kravitz, A$AP Ferg, Big Sean,
Metro Boomin
Leland Tyler Wayne (born September 16, 1993), professionally known as Metro Boomin, is an American record producer, record executive, beatmaker, and DJ. He is known for his dark production style and its influence on modern hip hop and trap.
R ...
,
MØ
Karen Marie Aagaard Ørsted Andersen (; born 13 August 1988), known professionally as MØ (), is a Danish singer and songwriter. She signed a recording contract with Sony Music Entertainment in 2012, releasing her debut extended play, ''Bikini ...
,
Skrillex
Sonny John Moore (born January 15, 1988), known professionally as Skrillex, is an American DJ and music producer. Growing up in Northeast Los Angeles and Northern California, he joined the post-hardcore band From First to Last as the lead sing ...
,
Tinashe
Tinashe Jorgensen Kachingwe ( ; born February 6, 1993), known mononymously as Tinashe, is an American singer, dancer, and actress. Born in Lexington, Kentucky, Tinashe moved to Pasadena as a child to pursue a career in entertainment. Her notab ...
,
Tyga
Michael Ray Nguyen-Stevenson[Micheal Ray Stevenson ...](_blank)
and others.
In 2018, he was signed to The Weeknd's record label XO, and released his debut studio album, ''Pain & Pleasure''. In the same year, he collaborated with Jessie Reyez on the song "Sacrifice", which was featured on the
Fifty Shades Freed
''Fifty Shades Freed'' is the third and final installment of the erotic romance ''Fifty Shades Trilogy'' by British author E. L. James. After accepting entrepreneur CEO Christian Grey's proposal in '' Fifty Shades Darker'', Anastasia Steele m ...
soundtrack.
Black Atlass' second studio album, ''Dream Awake'', was released on April 3, 2020. The album consists of 12 tracks.
On July 1, 2022, he released the ‘side A’ of his EP “Infinite”, which was his first release independently via Black Atlass, Inc. since the expiration of his deal with XO/Republic.
Discography
Recognitions and nominations
In April 2013, Black Atlass was recognized as ''
Vogue's'' "Artist of the Week".
His album ''Pain & Pleasure'' was nominated for a JUNO Award for "R&B/Soul Recording Of The Year" in 2019.
Personal life
Black Atlass is interested in photography and graphic design, and originally intended to carry both as a profession after high school.
References
{{reflist
Canadian hip hop singers
Singers from Montreal
XO (record label)
1994 births
Living people