Bitte Kai Rand (born 1956) is a Danish

fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

who established her own firm in 1981. Catering to mature women, her winter designs frequently consist of knitwear while her elegant summer clothes are based mainly on cotton. She has successfully produced items which are considered timeless. With sales outlets in most of Europe, her shops can be found in Denmark, Sweden and Norway.

Biography

Born in 1956, Bitte Kai was the youngest of the five children of a Copenhagen dealer in sand and gravel. Brought up in the Copenhagen suburb of

Charlottenlund Charlottenlund is a suburban area on the coast north of Copenhagen, Denmark. It is the administrative seat of Gentofte Municipality. Bordered to the east by the Øresund, to the South by Hellerup and to the north by Klampenborg, it is one of the w ...

, she showed an interest in sewing from an early age, cutting her mother's cloth to pieces while her siblings followed their academic development. After attending the Scandinavian Academy of Fashion Design (1973–1975) and the School of Design at the

Royal Danish Academy of Fine Arts The Royal Danish Academy of Fine Arts ( da, Det Kongelige Danske Kunstakademi - Billedkunst Skolerne) has provided education in the arts for more than 250 years, playing its part in the development of the art of Denmark. History The Royal Dani ...

(1975–1979), she began to design clothing for teenagers. Despite all expectations, Bitte Kai proved to be a successful designer, opening her own firm in 1981 when she was only 25. In 1983, she married the businessman Michael Rand who fully supported her own business goals. They have two children, Carl and Oscar, both of whom are now involved in the family business. Rand has become one of the leading Danish fashion designers. She brings out six new collections a year, focusing on quality and functionality. They are sold at some 450 outlets in most of Europe. In Denmark, Sweden and Norway the firm has its own shops but there are also showrooms in London and Paris.

References

{{DEFAULTSORT:Rand, Bitte Kai 1956 births Living people Danish fashion designers 20th-century Danish businesspeople 21st-century Danish businesspeople Danish women fashion designers 20th-century Danish businesswomen 21st-century Danish businesswomen People from Gentofte Municipality Royal Danish Academy of Fine Arts alumni

External links

Bitte Kai Rand's website