BiscoMisr is the largest biscuits company in Egypt and one of the top 5 biscuit companies in the Middle East and Africa. It was established in 1957 during

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...

’s nationalization program as the Egyptian Company for Foods which has been the country’s main provider of

baked goods Baking is a method of preparing food that uses dry heat, typically in an oven, but can also be done in hot ashes, or on hot stones. The most common baked item is bread but many other types of foods can be baked. Heat is gradually transferred " ...

and confectionery at that time.

History

The company was established with the purpose of supplying the army and the national schools at the time, providing a quick energy snack for the soldiers in the barracks as well as the school children on the playground. At the same time, BiscoMisr was the main

confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...

supplier for the local market. For decades Bisco Misr acted as the trusted supplier for schools, governmental organizations, the army and the traditional market. BiscoMisr was handed over from the public sector to the private sector at the height of the revived privatization program in 2005. Since then, the company has seen a total makeover of BiscoMisr’s name. The company was put up for partial sale in 1999 when the privatization process was on a roll. The private investor bought a stake in the company but did not take an

active management Active management (also called ''active investing'') is an approach to investing. In an actively managed portfolio of investments, the investor selects the investments that make up the portfolio. Active management is often compared to passive man ...

at the time. Just six years later, on January 16, 2005, BiscoMisr was fully privatized. The new shareholders took over the management in May 2005. In January 2015, Bisco Misr became a subsidiary of the

Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

References

{{DEFAULTSORT:Biscomisr Food companies of Egypt Manufacturing companies based in Cairo 1957 establishments in Egypt Food and drink companies established in 1957 Egyptian brands 2015 mergers and acquisitions