The Trofeo Birra Moretti ''(Birra Moretti Trophy)'' was an annual

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

friendly Friendly may refer to: Places * Friendly, West Yorkshire, a settlement in Calderdale, West Yorkshire, England * Friendly, Maryland, an unincorporated community in the United States * Friendly, Eugene, Oregon, a neighborhood in the United States * ...

tournament that had been organised and sponsored by

Birra Moretti Birra Moretti () was an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken N.V. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A.; Moretti is now a brand ...

from 1997 to 2008. The teams played three round-robin matches lasting 45-minutes each. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition). Trofeo Birra Moretti Napoli

After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.

Formula

The tournament was played in 3 matches, each of 45 '(plus any recovery): the loser of the first match challenged the third team, later engaged against the winner of the opening match. In most of the editions, the matches were divided into 2 halves (from 22'30 "each) to give kickoff to each formation: the interval was also useful to the organizers for promotional and advertising purposes. If after 45 'the match was tied, there was a

shoot-out A shootout, also called a firefight or gunfight, is a fight between armed combatants using firearms. The term can be used to describe any such fight, though it is typically used to describe those that do not involve military forces or only inv ...

(penalty in motion) with 3 executions per team and possible continuation to the bitter end. Penalty shots. The score was thus assigned : * 3 points for victory in the 45 ' * 2 points for winning on penalties * 1 point for losing on penalties * no points for the defeat in the 45 ' For tie situations in the standings, the

goal difference Goal difference, goal differential or points difference is a form of tiebreaker used to rank sport teams which finish on equal points in a league competition. Either "goal difference" or "points difference" is used, depending on whether matches ar ...

first and the detached standings were considered first. Only the goals of the 45 minutes were counted in the goal difference.

Winners

*1997:

Juventus Juventus Football Club (from la, iuventūs, 'youth'; ), colloquially known as Juve (), is a professional Association football, football club based in Turin, Piedmont, Italy, that competes in the Serie A, the top tier of the Italian football leagu ...

*1998: Udinese *1999: Parma *2000:

*2001: Internazionale *2002: Internazionale *2003:

*2004:

*2005: Napoli *2006:

*2007: Internazionale *2008:

Editions

2003

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2004

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2005

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''S.S.C. Napoli wins tournament'' ---- ----

2006

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2007

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''F.C. Internazionale Milano wins tournament'' ---- ----

2008

* ''3 points for win, 0 points for loss'' * ''2 points for penalty kick win, 1 point for penalty kick loss'' * ''Juventus F.C. wins tournament based on head-to-head result'' ---- ----

Gunners

The best mark in the event is Christian Vieri with 6 goals, all made with the Inter shirt.

Television

All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from

Mediaset Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...

(sometimes

Canale 5 Canale 5 () is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have a national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a s ...

, sometimes Italia 1, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).

References

{{International Friendly Football Tournaments in Italy Defunct Italian football friendly trophies