Birger Joseph Nordholm (June 25, 1897 – November 30, 1989), was a

Swedish-American Swedish Americans ( sv, svenskamerikaner) are Americans of Swedish ancestry. They include the 1.2 million Swedish immigrants during 1865–1915, who formed tight-knit communities, as well as their descendants and more recent immigrants. Today, ...

founding

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

of the Swedish National Tourist Office in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, and the first Chairman of the European Travel Commission.

Biography

Birger Nordholm was born in 1897 in Stockholm, Sweden, and grew up in

Östermalm Östermalm (; "Eastern city-borough") is a 2.56 km2 large district in central Stockholm, Sweden. With 71,802 inhabitants, it is one of the most populous districts in Stockholm. It is an extremely expensive area, having the highest housing ...

where he studied at

Östra Real Östra Real (officially Östra Reals gymnasium) is an upper secondary school in Östermalm, Stockholm, Sweden. The school can trace its ancestry to the 1600s, and has changed name several times throughout its existence. Its current building was ...

Birger Nordholm devoted his career to the promotion of

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

and

international relations International relations (IR), sometimes referred to as international studies and international affairs, is the scientific study of interactions between sovereign states. In a broader sense, it concerns all activities between states—such a ...

between Sweden, the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

. During Nordholm's lifetime,

tourism in Sweden Tourism in Sweden comprised a relatively small part of the Swedish economy in 2011 at 2.9% of the country's GDP; at this time, tourism generated 264 billion Swedish krona, 98.8 billion of which was foreign-visitor expenditure in Sweden. 7.1% of ...

expanded into one of the nation's main revenue source, and Nordholm was a keen promoter of its transatlantic development. Nordholm initiated and headed the Swedish National Tourist Office 1921–1963, located in the

Rockefeller Center Rockefeller Center is a large complex consisting of 19 commercial buildings covering between 48th Street and 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco buildings, commissioned by the Rockefeller family, span th ...

, United States. He went on to serve as

Managing Director A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

for the

Swedish State Railways The Swedish State Railways ( sv, Statens Järnvägar) or SJ, originally the Royal Railway Board ( sv, Kungl. Järnvägsstyrelsen), was the former government agency responsible for operating the state-owned railways in Sweden. It was created i ...

Travel Information Agency as well as the Swedish-American Chamber of Commerce in New York City, and was a lifelong member of the Scandinavian Travel Commission. After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

, as part of the

Marshall Plan The Marshall Plan (officially the European Recovery Program, ERP) was an American initiative enacted in 1948 to provide foreign aid to Western Europe. The United States transferred over $13 billion (equivalent of about $ in ) in economic re ...

, Nordholm was appointed the initial Chairman (1949–1958) of the European Travel Commission by

President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...

Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...

. In addition, he was appointed President of the Conference of European Railroad Representatives. Following the simplification of visa regulations, customs procedures, and other formalities, as expressed in a 1952 edition of the '' This Week'' magazine, Birger Nordholm together with

Arthur Haulot Baron Arthur Haulot (15 November 1913 – 24 May 2005) was a Belgian journalist, humanist and poet who served, during World War II as an active member of the Belgian resistance. As president of the ''Jeunes Socialistes'' (young socialists), he ...

foregrounded the "purposeful" and "educational" dimension of "a new type of tourism" that would be "the foundation of lasting peace". This would eventually contribute to the development of the

OECD The Organisation for Economic Co-operation and Development (OECD; french: Organisation de coopération et de développement économiques, ''OCDE'') is an intergovernmental organisation with 38 member countries, founded in 1961 to stimulate e ...

Tourism Committee. Nordholm's residences in New York City and

Weston Weston may refer to: Places Australia * Weston, Australian Capital Territory, a suburb of Canberra * Weston, New South Wales * Weston Creek, a residential district of Canberra * Weston Park, Canberra, a park Canada * Weston, Nova Scotia * ...

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its capita ...

, would become centers of international festivities, including annual

Midsummer Midsummer is a celebration of the season of summer usually held at a date around the summer solstice. It has pagan pre-Christian roots in Europe. The undivided Christian Church designated June 24 as the feast day of the early Christian martyr ...

celebrations held at his country house "Tuckaway", attended by ambassadors, consular heads, the

press Press may refer to: Media * Print media or news media, commonly called "the press" * Printing press, commonly called "the press" * Press (newspaper), a list of newspapers * Press TV, an Iranian television network People * Press (surname), a fam ...

Miss Sweden Miss Sweden or Miss Universe Sweden (in Swedish: ''Fröken Sverige''), is the title of the Swedish beauty pageant, qualifying delegates to the Miss Universe competition. In 2009 the pageant renamed as Miss Universe Sweden and the first national ...

and other dignitaries, as well as friends and neighbours, and Nordholm became a well-known international speaker. He died in 1989 in

Raleigh Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeas ...

Wake County Wake County is located in the U.S. state of North Carolina. In the 2020 census, its population was 1,129,410, making it North Carolina's most-populous county. From July 2005 to July 2006, Wake County was the 9th-fastest growing county in the U ...

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...

, with ashes buried at his country house "Tuckaway" in

Charities

Birger Nordholm promoted philanthropy to various international charities, such as to the humanitarian aid organization Finnish Relief Fund with purpose to

assist Assist or ASSIST may refer to: Sports Several sports have a statistic known as an "assist", generally relating to action by a player leading to a score by another player on their team: *Assist (basketball), a pass by a player that facilitates a ba ...

civilians Civilians under international humanitarian law are "persons who are not members of the armed forces" and they are not " combatants if they carry arms openly and respect the laws and customs of war". It is slightly different from a non-combatant ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

during the

Winter War The Winter War,, sv, Vinterkriget, rus, Зи́мняя война́, r=Zimnyaya voyna. The names Soviet–Finnish War 1939–1940 (russian: link=no, Сове́тско-финская война́ 1939–1940) and Soviet–Finland War 1 ...

. He assisted cultural institutions such as the American Museum of Natural History, and was a member of the Swedish Pioneer Historical Society, and the American Swedish Historical Foundation behind the

American Swedish Historical Museum The American Swedish Historical Museum is the oldest Swedish-American museum in the United States. It is located in Franklin Delano Roosevelt Park in South Philadelphia, on part of a historic 17th-century land grant originally provided by Queen ...

. Nordholm was also a "Founding Father" and "skålleage" of the North American charter of the Skål International in New York City on 1 April 1938, with the objective to "develop true friendship and common purpose among members of the tourist industry; through tourism, to promote mutual understanding and foster goodwill between the peoples of the world." The ''Birger Nordholm Foundation'' (

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

: ''Birger Nordholms stiftelse'') was posthumously established at his former secondary school

in Östermalm, Stockholm. Maintained by the Alumni Association of the school of which Nordholm was a lifelong member, it awards students who have "demonstrated a good and exemplary companionship or else by significant efforts have shown great interest in the school and its activities."

Distinctions

Knight A knight is a person granted an honorary title of knighthood by a head of state (including the Pope) or representative for service to the monarch, the church or the country, especially in a military capacity. Knighthood finds origins in the Gr ...

of the

Order of the Polar Star The Royal Order of the Polar Star ( Swedish: ''Kungliga Nordstjärneorden'') is a Swedish order of chivalry created by King Frederick I on 23 February 1748, together with the Order of the Sword and the Order of the Seraphim. The Order of t ...

(1952) * Knight 1st class of the

Order of Vasa The Royal Order of Vasa () is a Swedish order of chivalry, awarded to citizens of Sweden for service to state and society especially in the fields of agriculture, mining and commerce. It was instituted on 29 May 1772 by King Gustav III. It was u ...

(1939) * Knight of the Order of the Dannebrog (1955) * Knight of the

Order of the White Rose of Finland The Order of the White Rose of Finland ( fi, Suomen Valkoisen Ruusun ritarikunta; sv, Finlands Vita Ros’ orden) is one of three official orders in Finland, along with the Order of the Cross of Liberty, and the Order of the Lion of Finland. ...

* Order of Merit of Tourism (1959) * St. Olav's Medal *

Key to the City The Freedom of the City (or Borough in some parts of the UK) is an honour bestowed by a municipality upon a valued member of the community, or upon a visiting celebrity or dignitary. Arising from the medieval practice of granting respected ...

(1987) * Nordholm Drive, road to his country house in

(1950s)

External links

European Travel Commission

Swedish-American Chamber of Commerce

References

{{DEFAULTSORT:Nordholm, Birger 1897 births 1989 deaths 20th-century Swedish businesspeople Businesspeople from Stockholm Businesspeople from New York City Businesspeople from Connecticut People from Weston, Connecticut 20th-century American philanthropists 20th-century American businesspeople American transportation businesspeople American entertainment industry businesspeople Swedish emigrants to the United States American chief executives of travel and tourism industry companies American chief operating officers American railroad executives Swedish civil servants Chairpersons of non-governmental organizations Swedish public relations people Swedish philanthropists Tourism in Sweden Knights of the Order of the Polar Star Knights of the Order of Vasa Knights of the Order of the Dannebrog Recipients of the St. Olav's Medal