Binaca is an
Innerwear
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...
brand that is marketed in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and owned by
Kiran Textiles.
History
It was launched in 1982 as a
Innerwear
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...
brand ''Binaca''. Founded by Mr. Gopal Ji Gupta it has slowly become a renowned name and since then there has been no looking back.
Post acquisition
Dabur initially launched a toothpowder under the Binaca brand but withdrew within a year as sales volumes were low. Dabur appointed
PricewaterhouseCoopers
PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounti ...
to sell the Binaca brand in 2002 and was looking at a valuation of approximately . However, after it was unable to sell the brand at the price it expected, it announced that it would revive it by marketing a new
herbal
A herbal is a book containing the names and descriptions of plants, usually with information on their medicinal, tonic, culinary, toxic, hallucinatory, aromatic, or magical powers, and the legends associated with them.Arber, p. 14. A herbal m ...
toothpaste under the Binaca brand.
Currently, Dabur markets toothbrushes under the Binaca brand.
See also
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List of toothpaste brands
Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque ...
*
Index of oral health and dental articles
Dental pertains to the teeth, including dentistry. Topics related to the dentistry, the human mouth and teeth include:
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A
:Abfraction •
Abrasion •
:Academy of General Dentistry •
:Acinic ...
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Cibaca (brand)
References
{{reflist
Brands of toothpaste
Oral hygiene
Indian brands