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William James Townley (14 February 1866 – 30 May 1950) was an English football player and coach. He scored the first
hat-trick A hat-trick or hat trick is the achievement of a generally positive feat three times in a match, or another achievement based on the number three. Origin The term first appeared in 1858 in cricket, to describe H. H. Stephenson taking three wic ...
in the history of the
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football competi ...
final, but his lasting legacy is defined as an important pioneer of the game in Germany, leading
Karlsruher FV Karlsruher FV is a German association football club that plays in Karlsruhe, Baden-Württemberg. Established on 17 November 1891, KFV was a founding member of the German Football Association (Deutscher Fussball-Bund) in 1900 and is the oldest ...
and SpVgg Fürth to three German championships as a coach.


Playing career

Townley's career as a player began with Blackburn Swifts F.C., where he played for one season. He than joined
Blackburn Olympic Blackburn () is an industrial town and the administrative centre of the Blackburn with Darwen borough in Lancashire, England. The town is north of the West Pennine Moors on the southern edge of the Ribble Valley, east of Preston and north-no ...
for two seasons. His playing position at Swifts and Olympic was centre-forward. He joined
Blackburn Rovers Blackburn Rovers Football Club is a professional football club, based in Blackburn, Lancashire, England, which competes in the , the second tier of the English football league system. They have played home matches at Ewood Park since 1890. Th ...
in 1886 and switched to the
left winger A midfielder is an outfield position in association football. Midfielders may play an exclusively defensive role, breaking up attacks, and are in that case known as defensive midfielders. As central midfielders often go across boundarie ...
spot. Townleys technique to deter defending full-backs was to throw his arms up in the air, thus startling his opponent; Townley swept past to make an attack. On 15 September 1888, Townley, playing as a winger, made his league debut at
Leamington Road Leamington Road was a football ground in Blackburn in England. It was the home ground of Blackburn Rovers between 1881 and 1890. History Blackburn Rovers moved to Leamington Road from their Alexandra Meadows ground in 1881.Paul Smith & Shirley S ...
, then home of Blackburn Rovers, against Accrington. The match ended as a 5–5 draw, with Townley scoring the second and fourth goals for the Blackburn Rovers and becoming the team's top scorer temporarily.


Season 1888-1889

In the 1888–89 season, Townley played 19 league matches and scored eight league goals. As a winger, he played in a midfield that achieved big (three league goals or more) league wins on five separate occasions. In scoring eight league goals Townley scored two-in-a-match twice. He played in all five
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football competi ...
ties played by Blackburn Rovers in 1888-1889 at
Outside-Left Forwards (also known as attackers) are Glossary of association football terms#O, outfield positions in an association football team who play the furthest up the pitch and are therefore most responsible for scoring Goal (sport)#Association footbal ...
. He scored twice. He scored one of Blackburn' five goals on 9 February 1889, in a 5-0 win over Accrington. The match was a First Round Replay (The match at
Thorneyholme Road Thorneyholme Road is a cricket and former football ground in Accrington, England. It is the home ground of Accrington Cricket Club, and was the home ground of Accrington F.C. from 1878 until 1896 when they dissolved. History Thorneyholme Ro ...
, Accrington was drawn 1-1). He also scored Blackburn' only goal in another replay. It was 23 March 1889 and the venue was the
Alexandra Recreation Ground The Alexandra Recreation Ground, also known as Nantwich Road, was a multi-sport venue in Crewe in England. It was the home ground of Crewe Alexandra, and also hosted an FA Cup semi-final and the 1886-87 Welsh Cup final, both in 1887, and an E ...
, Crewe. On 16 March 1889, at the same venue, Blackburn Rovers drew 1-1 with
Wolverhampton Wanderers Wolverhampton Wanderers Football Club (), commonly known as Wolves, is a professional football club based in Wolverhampton, England, which compete in the . The club has played at Molineux Stadium since moving from Dudley Road in 1889. The club's ...
so the match was replayed one week later. Blackburn lost 3-1 and Townley scored Blackburn' goal. He assisted Blackburn Rovers to win the FA Cup with the club in 1890 and 1891. In the first of these title appearances against
The Wednesday Sheffield Wednesday Football Club is a professional association football club based in Sheffield, South Yorkshire, England. The team competes in League One, the third tier of the English football league system. Formed in 1867 as an offshoot of ...
, the outside left made history by contributing three goals in a 6–1 victory, earning the distinction of becoming the first player to score a
hat-trick A hat-trick or hat trick is the achievement of a generally positive feat three times in a match, or another achievement based on the number three. Origin The term first appeared in 1858 in cricket, to describe H. H. Stephenson taking three wic ...
in an FA Cup final. He scored another goal in the successful defence of the title as the Rovers overcame
Notts County Notts County Football Club is a professional association football club based in Nottingham, England. The team participate in the National League, the fifth tier of the English football league system. Founded on the 25 November 1862, it is the ...
3–1 the following year. Townley's total of four goals in FA Cup finals has to date only been bettered once, by
Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a populat ...
's
Ian Rush Ian James Rush (born 20 October 1961) is a Welsh former professional footballer who played as a forward. At club level Rush played for Liverpool from 1980–1987 and 1988–1996. He is the club's all-time leading goalscorer, having scored a t ...
, who scored five goals in three finals appearances in the 1980s. Townley was capped twice for
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
, in
1889 Events January–March * January 1 ** The total solar eclipse of January 1, 1889 is seen over parts of California and Nevada. ** Paiute spiritual leader Wovoka experiences a vision, leading to the start of the Ghost Dance movement in t ...
and 1890, scoring two goals in the second of those matches, which was a 9–1 victory over
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
. In 1894 he moved to
Darwen Darwen is a market town and civil parish in the Blackburn with Darwen borough in Lancashire, England. The residents of the town are known as "Darreners". The A666 road passes through Darwen towards Blackburn to the north, Bolton to the s ...
and played there for six years before joining Manchester City, where his playing career ended after he suffered a serious head injury.


Coaching career

At the end of his playing years Townley took up coaching as a profession, and as the opportunities were limited in England he left for the continent where football was beginning to develop a serious following. In Germany, as in the rest of Europe at the time, the game was strictly amateur in character and players often had to contribute to team expenses. For a club to have a coach was not yet a matter of course, but rather a luxury, as it was more common then for a senior player or club functionary to fill the role and carry out the tasks of a coach. Coaches were often hired for special occasions only, or for a brief period to help develop the skills of a team, before they moved on. Townley's first coaching job was with
DFC Prague The Deutscher Fußball-Club Prag, commonly known as DFC Prag, was a football club based in Prague. The club was founded on 25 May 1896 by a group of German Jews in Prague, which at the time of its founding was the capital of the Kingdom of Bohem ...
who were beaten by
VfB Leipzig {{Short pages monitor