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William James Nicks (August 2, 1905 – November 2, 1999) was an American
college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football rules first gained popularity in the United States. Unlike most ...
player and coach. He coached at
historically black colleges Historically black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community. Mo ...
in the Southern United States from 1930 to 1965. Nicks served as the head football coach at
Morris Brown College Morris Brown College (MBC) is a private Methodist historically black liberal arts college in Atlanta, Georgia. Founded January 5, 1881, Morris Brown is the first educational institution in Georgia to be owned and operated entirely by African Ame ...
in Georgia (1930–1935, 1937–1939, 1941–1942) and at
Prairie View A&M University Prairie View A&M University (PVAMU or PV) is a public historically black land-grant university in Prairie View, Texas. Founded in 1876, it is one of Texas's two land-grant universities and the second oldest public institution of higher learnin ...
in Texas (1945–1947, 1952–1965). He was the NAIA Football Coach of the Year in 1963 and his teams were declared the black college football national champions six times. Nicks was inducted into the
College Football Hall of Fame The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were vote ...
as a coach in 1999.


Coaching career


Morris Brown

Nicks took first collegiate head coaching position at his alma mater,
Morris Brown College Morris Brown College (MBC) is a private Methodist historically black liberal arts college in Atlanta, Georgia. Founded January 5, 1881, Morris Brown is the first educational institution in Georgia to be owned and operated entirely by African Ame ...
in Atlanta, Georgia. Nicks was head football coach at Morris Brown from 1930 to 1935, again from 1937 to 1939, and for two more years in 1941 and 1942. His record at Morris Brown was 65–21–13. His 1941 team was named "Black College National Champions" by '' Pittsburgh Courier''.


Prairie View A&M

Nicks was the eighth head coach at
Prairie View A&M University Prairie View A&M University (PVAMU or PV) is a public historically black land-grant university in Prairie View, Texas. Founded in 1876, it is one of Texas's two land-grant universities and the second oldest public institution of higher learnin ...
in Prairie View, Texas, serving 17 seasons in two stints, from 1945 to 1947 and 1952 to 1965. His career record at Prairie View was 126–36–8—far and away the winningest coach in school history. Nicks led the Panthers to five black college national titles and six
Southwestern Athletic Conference The Southwestern Athletic Conference (SWAC) is a collegiate athletic conference headquartered in Birmingham, Alabama, which is made up of historically black colleges and universities (HBCUs) in the Southern United States. It participates in t ...
titles. In his day, he was reckoned as the HBCU answer to
Bear Bryant Paul William "Bear" Bryant (September 11, 1913 – January 26, 1983) was an American college football player and coach. He is considered by many to be one of the greatest college football coaches of all time, and best known as the head coach of ...
; indeed, his .787 winning percentage was slightly higher than Bryant's .780. This was partly because he had the pick of nearly every good black high school player in Texas in the days of segregation.Sports Illustrated/CNN
"Once Upon A Time..." by John Ed Bradley, August 28, 1995
His teams were among the few who held their own against Eddie Robinson's powerhouses at Grambling; Robinson later said that he dreaded playing Prairie View. While the end of Jim Crow caused a severe talent drain for HBCUs, Nicks was able to stem the tide for a time. He did so by relying on his former players who had gone into coaching; at one point nearly all of the black high school coaches in Texas had played for him. He often called his former players to send their best prospects to "The Hill," and wasn't above threatening to have them fired if they didn't do so. However, Prairie View's fortunes tailed off rapidly after Nicks' retirement. From 1966 to 2003, Prairie View had 14 head coaches, none of whom left "The Hill" with a winning record. This period included an NCAA-record 80-game losing streak from 1989 to 1998. Nicks was inducted into the
College Football Hall of Fame The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were vote ...
in 1999. Nicks is buried at the Houston Memorial Gardens Cemetery in Pearland, Texas.


Head coaching record


References


External links

* * {{DEFAULTSORT:Nicks, Billy 1905 births 1999 deaths American football ends American football halfbacks American football punters American men's basketball players Morris Brown Wolverines baseball players Morris Brown Wolverines football coaches Morris Brown Wolverines football players Morris Brown Wolverines men's basketball players Prairie View A&M Panthers and Lady Panthers athletic directors Prairie View A&M Panthers football coaches College men's track and field athletes in the United States College Football Hall of Fame inductees Sportspeople from Griffin, Georgia Coaches of American football from Georgia (U.S. state) Players of American football from Georgia (U.S. state) African-American coaches of American football African-American college athletic directors in the United States 20th-century African-American sportspeople