"Don't Play with It" is a single by American rapper Lola Brooke featuring American rapper Billy B. It was released in May 2021 and produced by Dizzy Banko. The song was a

sleeper hit In the entertainment industry, a sleeper hit is a film, television series, music release, video game, or some other entertainment product that was initially unsuccessful on release but became a success later on. A sleeper hit may have little promo ...

, gaining traction through the video-sharing app

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

in 2022 and becoming the breakout hit of both artists.

Background

In an interview with ''

Brooklyn Magazine ''Brooklyn Magazine'' is an online news magazine, focusing on "New York’s most populous borough through the lens of culture, community, commerce, arts and leisure." The company was bought by Michael Bassik and the website was launched in Decembe ...

'', when asked how the song came about, Lola Brooke stated, "I was tired of people playing with me, for real. That's really what it was." Brooke was at home when Dizzy Banko was playing her some beats over the phone, and after hearing one of the beats, immediately told him to send it to her. She said, "I was listening to that and I was like 'Don't play with it, don't play with it, don't play with it!'" The song was originally a freestyle; according to Brooke, "I was walking back and forth in the house, and I was like, 'Don't play with it, don't play with it' and I just kept going." After recording the song in the studio, she left an open verse, eventually choosing rapper Billy B for a guest appearance because they were both from

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

Release and promotion

The song was released on May 14, 2021, along with a music video. Lola Brooke garnered further recognition for the song with a performance on "From the Block" in November 2021. It caught widespread attention via TikTok in 2022; by October of that year, the video surpassed over 500,000 views. The song considerably increased in streams on

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

, amassing two million streams in November 2022. As a result of its success, Brooke received cosigns from various celebrities, including rappers

Missy Elliott Melissa Arnette Elliott (born July 1, 1971), better known as Missy Elliott or Missy “Misdemeanor” Elliot, is an American rapper, singer, songwriter, and record producer. She embarked on her music career with R&B girl group Sista in the earl ...

Cardi B Belcalis Marlenis Almánzar Cephus (, ; born October 11, 1992), known professionally as Cardi B, is an American rapper and songwriter. She first gained popularity as an influencer on Vine and Instagram. From 2015 to early 2017, she appeared as ...

Meek Mill Robert Rihmeek Williams (born May 6, 1987), known professionally as Meek Mill, is an American rapper. Born and raised in Philadelphia, Pennsylvania, he embarked on his music career as a battle rapper, and later formed a short-lived rap group, ...

, JT of the

City Girls City Girls is an American hip hop duo consisting of Yung Miami (Caresha Romeka Brownlee; born February 1994) and JT (Jatavia Shakara Johnson; born December 1992). The duo originate from Miami, Florida, and garnered attention after making an un ...

Saucy Santana Rashad Spain (born October 8, 1993), known professionally as Saucy Santana, is an American rapper. After beginning his career as a Make-up artist, makeup artist for the hip hop duo City Girls, he started rapping in February 2019, and released h ...

and

Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 20 ...

Ella Mai Ella Mai Howell (born 3 November 1994) is an English singer-songwriter. Her musical career began at London's British and Irish Modern Music Institute in 2014, during which time she auditioned as part of a trio on the 11th season of ''The X Fa ...

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...

and

Shaquille O'Neal Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greates ...

, and eventually signed to

Arista Records Arista Records () is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of the Japanese conglomerate Sony. The label was previously handled by BMG Entertainmen ...

Charts

References

{{Reflist 2021 singles 2021 songs Drill songs Arista Records singles