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The ''Billboard'' Twitter Real-Time charts were four interactive ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' music magazine
charts A chart (sometimes known as a graph) is a graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can represent tabul ...
debuted on May 27, 2014. The charts ranked trending songs from popular and emerging artists based on how often they are mentioned in messages called "tweets" sent by social networking site
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
in the United States. The charts "Trending 140", "Emerging Artists", "Weekly Top Tracks" and "Weekly Emerging Artists" were reported to define how fans interacted with, and influenced, popular content by ranking the most popular songs being shared on Twitter in the U.S. The first two charts updated on a "real-time" minute-by-minute basis, with the last two charts providing weekly summaries. In August 2017, for the charts dating September 2, the "Trending 140" and real-time charts were discontinued and the Emerging Artists chart was revised to become a "breakout" of the overall Artist 100 chart, highlighting the top-performing rising acts of each week. In October 2021, ''Billboard'' and Twitter launched two new charts, Hot Trending Songs ("Real Time" - first 24-hours started at noon on October 22, and "Weekly" - first chart release date was October 30), sponsored by
Rémy Martin Rémy Martin () is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. and one of the "big four" cognac houses (along with Hennes ...
, which track 24-hour and weekly global Twitter trends.


History


2014: Charts created

These charts, for ''Billboard'', represented an ongoing attempt to incorporate new-music consumption and sharing technologies in its charts. In 2013, ''Billboard'' added
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
plays to its ''Billboard'' Hot 100 formula, alongside its
Social 50 The ''Billboard'' Social 50 is a popularity chart which ranks the most active musical artists on the world's leading social networking services. Its data, published by '' Billboard'' magazine and compiled by Next Big Sound, is based collectivel ...
that already tracked which artists are most active on social networks, and included data from Twitter. For Twitter, it was a follow-up to its failed
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
"#music" app, launched in April 2013 to track music on Twitter, which intended to acquaint users with new acts and see what their contacts were listening to. The app had a "Popular" page, showing music trending across Twitter, and an "Emerging" page, showing "hidden talent found in tweets." On March 21, 2014, the "Twitter Music" account wrote that the app would discontinue on April 18, and said in another tweet, "We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter." On March 27, 2014, Billboard and Twitter announced the partnership for the Billboard Twitter Real-Time Charts, and
Twitter Amplify Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or p ...
to help with chart distribution; along with custom in-Tweet charts and a weekly in-Tweet video round up of the week in music. Music is one of the most popular topics on Twitter, and music acts routinely dominate its list of the most popular personalities on the service, with most of the top accounts being musicians. Billboard President John Amato said “Twitter, for us, felt like the right way to capture real time more than anything else that we could think of,” and “They’re the only people that have true scale in real time.
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
is a behemoth."
Austin Mahone Austin Harris Mahone (; born April 4, 1996) is an American singer, songwriter and professional wrestler. Mahone gained popularity performing covers of pop songs on YouTube. He released three albums to date. Famous releases include " Say Somethi ...
's performed his single "
Shadow A shadow is a dark area where light from a light source is blocked by an opaque object. It occupies all of the three-dimensional volume behind an object with light in front of it. The cross section of a shadow is a two-dimensional silhouette, o ...
" at the May 27, 2014, New York City launch event for the ''Billboard'' Twitter Real-Time Charts and charted for the first number one on the (Twitter) Trending 140 chart on the same day. " Problem" by
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
was the first song to top the weekly (''Billboard'') Twitter Top Tracks chart, and
K Camp Kristopher Thomas Campbell (born April 27, 1990), better known by his stage name K Camp (stylized as K CAMP), is an American rapper from Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the ...
's "
Cut Her Off "Cut Her Off" (also known as "Cut That Bitch Off") is song by American rapper K Camp with a guest appearance from fellow Atlanta rapper 2 Chainz. It was co-written by both artists and produced by Will-A-Fool. It was released on December 11, 201 ...
" featuring
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (or Tity Boi), is an American rapper. Born and raised in College Park, Georgia, he initially gained recognition as one-half of the Southern hip hop duo Playaz Circle, al ...
was the first number one for the weekly Emerging Artists chart, both on June 7, 2014. At the end of 2014, the first year for the charts, hip-hop was the most popular genre of music on Twitter and topped many of the year-end ''Billboard'' charts. Rapper
Bobby Shmurda Ackquille Jean Pollard (born August 4, 1994), known professionally as Bobby Shmurda, is an American rapper. Along with Rowdy Rebel, Shmurda is considered a pioneer of Brooklyn drill music. He rose to international fame in 2014 when his song "Hot ...
's "
Hot Nigga "Hot Nigga" (censored on the album as "Hot N*gga", edited for radio as "Hot Boy" or "Hot Ni") is the debut single by American rapper Bobby Shmurda. It was released for digital download on July 25, 2014 by Epic Records and GS9. The song includes ...
" (also called "Hot Boy"), with its popular dance, gave him a number one for the real-time Emerging Artists chart for the year, with 837 peaks at number one, with
Dej Loaf Deja Monét Trimble (born April 8, 1991), better known by her stage name Dej Loaf (stylized as DeJ Loaf), is an American rapper, singer and songwriter from Detroit, Michigan. She began her music career in 2011, and released her debut single "Jus ...
following at number two, and K Camp at number three.


Chart data collection

The "Trending 140" chart "is an up to the minute ranking of songs shared in the U.S., measured by acceleration over the past hour. This chart can be filtered to present a real-time view of the most shared track in the U.S. over the past 24 hours, with a weekly summary presented as the ''Billboard'' Twitter Top Tracks chart on Billboard.com and in print in Billboard". The chart's name combined a typical ''Billboard'' "top 40" sounding name with 140, for the limit of characters allowed in a "tweet" and for the number of songs the chart tracked. The "Emerging Artists" chart "is a ranking of the most shared songs on Twitter in the U.S. by up-and-coming artists (defined as artists with fewer than 100,000 Twitter followers who have also not appeared as a lead artist in the top 50 songs on the ''Billboard'' Hot 100)", "ranked by the number of times each song was shared over the past 24 hours. The weekly ranking chart, "Weekly Emerging Artists", is, also, ranked over a seven-day period". Songs that are shared or mentioned on Twitter are tracked and incorporated into the charts by the following criteria: "the use of, or the inclusion, of a link to the song via music listening platforms, such as
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
,
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
and
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
; the use of various track sharing notations, such as a
hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
“#nowplaying” or “#np,” along with song/artist name; and the use of various terms associated with the song and song playing, such as “music,” “song,” “track,” “listen.”


2017: Emerging Artists chart revised, others discontinued

Starting with ''Billboard'' charts dated September 2, 2017 and released online August 22, all of the ''Billboard'' Twitter charts except for Emerging Artists were discontinued. A revamped Emerging Artists chart was modeled after the same formula as the Artist 100 chart which debuted in 2014 and captures the breakout artists not on that chart. It measures artist activity across ''Billboards "most influential charts", including ''Billboard'' Hot 100, ''Billboard'' 200 and the Social 50. And, unlike the original ''Billboard'' Twitter Emerging Artists chart, which ranked with song titles of the weekly most shared songs on Twitter by new artists, the new Emerging Artists chart ranks only by artist, without listing a song or album.


New methodology

The new chart "incorporates key metrics of music consumption, blending album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity". And the revised chart will "exclude artists that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard's "Hot" song genre charts that blend streaming, airplay and sales data (such as Hot Country Songs, Hot Rock Songs, Hot R&B/Hip-Hop Songs and Hot Latin Songs) and/or consumption-based "Top" album genre rankings (including counterpart charts Top Country Albums, Top Rock Albums, Top R&B/Hip-Hop Albums and Top Latin Albums)".


2021: New "Hot Trending Songs" 24-hour and weekly charts launched

In May 2021, ''Billboard'' and Twitter announced two new real-time charts, sponsored by Rémy Martin, that would track global music trends on Twitter. One chart, "Hot Trending Songs - Weekly" (also called, "Hot Trending Songs Powered by Twitter"), would be published weekly, like other ''Billboard'' charts, but also refreshed every 24 hours as the new "Hot Trending Songs - Real Time" chart. The charts were launched on Friday, October 22, with
BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010 and debuting in 2013 under Big Hit Entertainment. The septet—consisting of members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook—co-writes and co-produ ...
'
Permission to Dance "Permission to Dance" is a song by South Korean boy band BTS. It was released through Big Hit Music and Sony Music on July 9, 2021, as a stand-alone single. The song was also included as part of the CD release of the group's previous single "But ...
trending on the first 24-hour chart and charting at number one on the first weekly released chart, dated October 30.


References


External links


Emerging Artists

Hot Trending Songs - Real Time

Hot Trending Songs Powered By Twitter - Weekly
{{Billboard Twitter Real-Time Twitter